Women's Boutique Shoe Store Business Plan

for a stylish yet stable pair of shoes to anyone else. Having been in business in downtown

The shoes were separated by five themes: “Status”, “Transformation”, “Seduction”, “Creation” and “Obsession”. My favorite section was “Status” because the presentation was really neat; it definitely drew in my attention. The shoes were placed inside a black cube-like structure that featured series of eyes as opening

From chick sandals to funky high heeled shoes to charismatic men’s boots all these definitely allure the eyes of all. In this respect, eye out the particular online shoe store which offers wide range of collections with lots to discover. Not only that hot deals followed by best discounts somewhat compels your heart to have it from this store. Thus, get ready to increase the number of items in your wish-list so that you could enjoy a whole range of shoes meant for different events.

Among the thousands of shoes in the store, Graham found a new pair of dress shoes. Specht was in recently and purchased two pairs. Even though both have added to their footwear selections at home, they are contemplating a return trip Saturday morning when Famous Footwear has its grand opening celebration.

The company, which started with shoes and other accessories such as bags, eye wear, coffee is also striving on helping children in need. Not only children, but they aim to eradicate poverty and have undertaken many measures to provide every day essentials for poor families. Their one for one movement has helped a great deal to provide shoes for many who do not have footwear to walk.

Our primary focus for Payless ShoeSource is to improve its promotion of men’s formal footwear segment. Payless has done a fantastic job of this with women’s footwear. We know that there is significant room for growth in men’s formal footwear and believe that Payless can tap into this market. As for the athletic shoe market; customers in this area tend to be more loyal to their leisure shoes like Nike, Adidas, and Under Armour. However, young males are less inflexible with their formal footwear. And not only is it necessary for young adults to own at least a pair of dress shoes, but for young boys as well. Payless ShoeSource has a large market opportunity in male’s formal footwear. It includes children, college students, and young professionals.

TOMs Shoes, one of the most notable shoe retailers in the entire world, has a purpose behind the selling of their phenomenal products; and it is quiet different than that of its competition. “Shoes for a better tomorrow” is their mission statement, which is on the front page of their website, Toms.com. Every time they sell a pair of shoes, a pair is given to a child in poverty whom is in need of shoes. I chose to critique this organization’s website solely because of this great mission they serve, and the means by which they go about doing so.

Fashion builds skills for different people improving their critical thinking, active learning, negotiating and instructing. In their documentary “Sneakerheadz” filmmakers David T. Friendly and Mick Partridge discuss the importance of sneakers as a reflection of society’s values. For example, the documentary traces the rise of Michael Jordan as a celebrity and sneaker fashion icon. The documentary shows how Jordan influenced society by the release of the “Retro” jordans. This impacted society heavily because everyone wanted to get their hands on a pair of Retro Jordans and at this time everyone wanted to be like “Mike.” Also in the documentary it shows the importance and the value of the different type of sneaker value. There was people getting jobs for Nike to design different type of sneakers getting more known with something they love. Also there was people who had outstanding sneaker collection, from Nike, Reebok, Adidas plus others. These people have from 1000-2000 pair of shoes in their house or in a holding lot. Throughout the movie people gave their opinion on sneakers and how much it means to their

TOMS shoes was founded by Blake Mycoskie in 2006 based on the simple line: One for One. With every pair of shoes purchased, TOMS will give a new pair of shoes to a child in need. The TOMS mission statement translates to utilizing the individual consumer’s buying power in order to benefit the greater good of the world. The TOMS mission statement transforms consumers into benefactors and allows TOMS to grow a sustainable business that’s a for-profit donation.

As a typical female, I love to go shoe shopping and, to my poor husband’s horror, I have well over 50 pairs of shoes—ranging from ultra-cute pumps, to Sperry boat shoes, to my everyday Keds. I have shopped many places for my collection—from DSW to Wal-Mart; however, my most favorite place to buy shoes is Zappos. I purchase so many shoes there that I am one of their preferred customers, which means I receive special offers and unpublished discounts. Since I have been a loyal customer of Zappos for over 10 years, I have decided to research their CEO—Tony Hsieh.

For an extended period of time shoes have been an integral part of the modern consumer’s life. According to the vast majority of fashionably inclined individuals, shoes can either make or break a person’s entire appearance, which explains why people invest their hard earned coins into comfortable abodes for their feet. Particularly, the annual budget consumers spend on shoes in the United States is $20 billion dollars, and $6.46 billion dollars stem from running shoes alone. This is what initially piqued my interest and compelled me to interview a manager from one of most popular shoe stores known as Footlocker. As a side note, the interviewee was only willing to share the information because he is no longer an employee of the company. Nevertheless, my analysis expounds upon topics in accordance with Footlocker’s employees and customers.

Seeing all of my past shoes lay in a row brings back memories of buying my first pair. Hundreds of shoes in all different colors along the walls and on display in the middle of the room. A man walking over and asking “Hey! How can I help you today? Are you looking for some basketball shoes?” He must have been 6 feet, 5 inches tall, at least; I had never felt as small as I did then.

Introduction Blake MyCoskie established TOMS Shoes in May of 2006. (Fortune, 2008) MyCoskie competed on the second season of the hit show The Amazing Race, where he traveled to Argentina. There he met many children and adults who could not afford to buy shoes, he was troubled by this fact and wanted to do something about it. He traveled back to Argentina for vacation and it was then that he decided he would start a shoe business, but not an ordinary shoe business. He decided that for every shoe that was sold another shoe would be donated to a child in need. It was then that MyCoskie’s “One for One” marketing plan was created. (Time, 2007)

We offer a variety of unique clothing, shoes, jewelry, handbags and purses, wallets, scarfs, hats, candles, homemade and personalized gifts, and much more. We would like to gain 80% market share and become a popular shop for local and traveling women in the area.

The product that I am going to launch is a new line of men's shoes called Henriques, a name that is slightly exotic in a European (Portuguese) fashionable sort of way. The shoes are going to have stylish design that is cutting edge, because nobody wants to walk around wearing ugly shoes. The positioning for the shoes is going to be medium to high end, but positioned almost as an aspirational product. The concept is that they are going to be available through distribution through a major department store, as an attempt to create a greater level of cachet at the store. A variety of department store partners around the world are going to be cultivated. Eventually, the expectation is that the line of shoes will be supported with a few boutique stores in fashionable areas of New York, London, and maybe some top malls in major Asian cities as well.