Women's Health Care Services

Geographic segments would be based on a person’s country, region, or city size. Lastly, behavioral would consist of groups divided by occasions, usage, or attitudes when making a decision on whether or not to purchase the product/service (Werner, 2017). These variables can be analyzed through various methods including interviews, questionnaires, and customer data (Harvard, 2016).

Market segmentation is specific sections of the market that an organisation is aiming at. In order for an organisation to engage its market segmentation the organisation has to match its products to the customers wants and needs to appeal to the customer to buy the good or service. Market segmentation allows an organisation to have a competitive edge and it is a key factor for the organisation profitability and survival. Company use target marketing which is when a business aims all of its marketing effort to a certain group of customers which is affective as these are the group that spends the most. There are many ways to segment the market to create that certain group such as demographics, psychographic, geographically and lifestyle. Demographics is consists of dividing the market into groups based on variables such as age, income, occupation, religion, race and nationality. Psychographic segmentation is based on social class and lifestyle. Lifestyle is based on knowledge, attitude, their uses and segmentation. Geographic segmentation is the segmentation which divides the market but location, regions, countries and cities. Asos as an organisation is aimed at people of the ages of 15-34 year olds who are very fashion forward and who enjoy the culture of online shopping. In geographical segments Asos has created their website differently for 9

People often think that homelessness only affects men and women but in reality homelessness also affects families “It is estimated that 3.5 million Americans experience homelessness every year. Among this group, 17 percent are single women and 30 percent are families with children” (Finfgeld-Connet, 2010, p.1). It is said that women along with their children are among the fastest growing homeless population and not only does it impact women but it also impacts their children significantly.

Demographic Segmentation fragments the market into categories according to different demographic factors, usually with regards to the wants and needs of multiple consumer groups. The

Mission: Advance the health and safety of women and girls with a focus on disease prevention and wellness. (cdc.gov/women)

As discussed previously women tend to have lower incomes then men this leads to higher levels of poverty in women. In the U.S 56% of people living in poverty are women, globally that percentage jumps to 70%. Not surprisingly women responsible for children are the largest group of people living in poverty. The combination of financial insecurity, heavy workloads with minimal pay and the emotional responsibility of caring for children can exact a heavy toll on women’s emotional health. Poverty also has an effect on a women’s physical health. Adverse health outcomes are two times higher amongst people in disadvantaged social position compared to those in advantaged social position. With a lack of access to proper housing and nutrition many women living in poverty experience distressing medical conditions and have no access to proper medical care. These issues can lead to adverse effects on mental health and psychological disorders (Astbury,

International market segmentation is the dividing of market into segments, this allow marketers to effectively determine whether business can thrive in a particular area. Segmentation is based on four factor namely geographical, psychographic, demographic and lastly behavioral segmentation. Geographical segmentation refers to grouping markets geographically such as nations, states or cities. Psychographic segmentation is the dividing of buyers into groups based on lifestyle or social class/status. Demographic segmentation uses factors like age, gender, occupation and etc to separate markets into groups. Last but not least, behavioral segmentation, this kind of segmentation divides buyer into groups by their knowledge about particular

This type of segmentation is about the buying behavior of the consumers. In this case, it is about how people behave in terms of entertainment and social interaction.

Women in today’s society have a lot more power and say in what they can or cannot do.

Women make up just slightly over half the U.S population (US Census Bureau, 2010) and should not be even considered a part of a minority group. The female population should acquire the same equal research attention as men do, especially when it comes to health issues. The unavoidable, yet quite simple realities of breastfeeding, menstruation, menopause, along with pregnancy require special scrutiny from medical experts. Those medical specialties are generally referred as gynecologists or obstetrics, who focus on the exclusive needs of a female’s reproductive health throughout their lifespan. Historically, the health needs of women have been disregarded as well as their fundamental rights. However, over the past few decades, it has grabbed the media and the government’s attention causing some major changes in support of women’s rights and health care.

With psychographic segmentation, we use psychology and demographics to better understand consumers. Buyers are divided into different groups on the basis of psychological/personality traits, lifestyle

Defining the Demographical Segmentation according to (Marketing in Asia, 2009), it would be to base it on some objective classification attribute of prospective buyers such as physical attributes like the gender or race, measureable attributes like age or income, and other characteristics such as the birth era and occupation.

The purpose of this essay is to highlight and describe the marketing segments for the area of Denver, Colorado. To demonstrate the usefulness of this practice, Neilson's PRIZM software we bill used to test the validity of its claims. This tool segments useful demographic information to help target consumers and make commercial exchange that much more manageable. PRIZM has 66 clusters that describe Americans by incorporating demographics, geographical and behavioral data. Many types of industries use this information such as newspapers, banks, political campaigns, retail stores and anyone else looking to refine their marketing approach towards segmentation.

Using the geographic segmentation approach, they have divided the market into two segments rural and urban, of which they serve the urban. Behavioral segmentation divides the market according to attitudes, they have located themselves at strategic positions and provided ambience in the restaurant to satisfy different temperaments of people. In employing psychographic segmentation, they have divided the market on the basis of lifestyle preferences. In using price segmentation, they have divided the market in lines of luxury, economy, and value.

Market segmentation is an approach used by a company to select their target market and provide data for a marketing plan. “Market segmentation consist of a two-step process; naming broad product markets and segmenting these broad products-markets in order to select target markets and develop suitable marketing mixes” (Perreault, Cannon, & McCarthy, 2014, p.97). There are 4 categories pertaining to market segmentation; behavioral, geographic, demographic, and behavioral.