Women's Health Magazine Research

It is no secret that today’s society defines beauty as thin, long-legged women with statuesque bodies. Examples are found everywhere just by glancing at the closest magazine ads or by scrolling down the latest fashion article online. Normal, everyday women are being forgotten and tossed aside to make room for the “Top-Model”-like women currently crowding up Hollywood. Media depicts women as an unattainable image. They pressure ladies to buy the products they’re advertising; luring them with false advertisements promising that with it, they too could be perfect. While the media portrays women in a certain way for advertising and marketing benefits, it has caused numerous negatives effects to women’s self-esteems nationwide, it contradicts

Throughout their lives, women of all ages are constantly being bombarded with advertisements convincing them they must meet an ideal of the perfect body image. This is all thanks to companies that share a common goal to influence the mainstream population into believing they need to purchase certain products in order to compare to the impossible standards set by the beauty industry. In Dave Barry’s “Beauty and the Beast” he displays that it is planted in young girls minds that they need to look, dress, feel, and even act a certain way. However, men aren’t as affected by these capitalistic marketing schemes. In short, the media has affected the way women think of themselves.

To begin with, the media industry has the power to decide what reaches the public’s eye; therefore, they present to the public their versions of what “beautiful’ women should appear like. The media has created their version of what the “ideal body” should be. They continuously show the audience photographic images of models that appear extremely thin. Media meticulously chooses women with bodies which media calls “sexy”. Spectators rarely get a glance of women who are overweight. For example, all of the actress that make an appearance on television shows are below what is considered a healthy weight. Yet, this concept is what media has defined as beautiful, influencing many women to obtain a thin figure. As a result, of these messages sent by

The body image movement aims to improve the relationship between women and their bodies in a more positive manner (Dove 2014). Currently, women are suffering from an increase in body self-consciousness as a result of medias role regarding beauty ideals. Researchers have found that women worldwide do not view themselves as beautiful and are consistently troubled about their appearance and concluded that six out of ten girls are concerned about their appearances (Dove 2014). As a result, anxiety and self-consciousness are all contributing factors producing significant health concerns among women (Aubrey 2007). Media has developed a reputation in society for women to be held to unachievable beauty standards as they promote a “thin culture” (Hesse-Biber et al. 2006). This promotion of beauty standards has inspired the body image movement to educate and encourage women to love their bodies in order to achieve more self-esteem and confidence (Dove 2014). As well as, corporations are beginning to

Thesis: The media puts pressure on women of all ages to conform to their standards of what looks best, and this pressure results in women having a negative body image.

For example, the images and celebrities in the media set the standard for what we find attractive. As a result of, leading people to go to dangerous extremes to have the biggest biceps or fit into size 2 jeans. Today, more than 66 percent of Americans are overweight or obese. In the American body, the media idealizes images of the male and female bodies. But, at the same time the media in the form of television, the internet, movies, and print publications is more powerful than before. “We live in a day and age where people make it IMPOSSIBLE for women, men, anyone to embrace themselves exactly how they are. Diversity is sexy! Loving yourself is sexy!” (Strecker, 2015, para. 2).

The media group that retouches images skews the “normal” body image of people through many of its outlets, including models in advertising and magazines, and actors in TV and movie productions. “The average model portrayed in the media is approximately 5’11” and 120 pounds. By contrast, the average American woman is 5’4” and 140 pounds” (Holmstrom, 2004). This statistic shows how the media manipulates consumers into believing that because they are not what the average model looks like, they are not living up to a certain standard which implies that they need to look like that to be beautiful. Another research fact that shows a similar concept is that, “In the United States, 94% of female characters in television programs are thinner than the average American woman, with whom the media frequently associate happiness, desirability, and success in life” (Yamamiya et al., 2005). This association of female thinness and happiness, desirability and success makes consumers believe they must achieve this unrealistic thinness to achieve more ultimate goals and fulfillment in life. “The media also explicitly instruct how to attain thin bodies by dieting, exercising, and body-contouring surgery, encouraging female consumers to believe that they can and should be thin” (Yamamiya et al., 2005). This idealization of thinness in the media is seen so much, and is extremely harmful to women’s self confidence and is often associated with body image dissatisfaction, which can be a precursor to social anxiety, depression, eating disturbances, and poor self-esteem (Yamamiya et al.,

Today’s culture has placed women across the globe in a position where they are constantly flooded with idealistic images that depict what the media perceives as the “perfect body.” Quite often, young university-attending females, those who are involved in social identity formation, are exposed to numerous forms of media that fabricate various experiences relative to body image. In the past, researchers have surveyed women who are exposed to body-related standards using multiple forms of mass media as a unified entity, which has caused for limitations since each means -such as magazine advertisements- differs in relation to how a thin idealistic image is portrayed. In light of prior research, Harper and Tiggman established that

Images of female bodies are everywhere. Women, and their bodies, sell everything from food to cars. Women's magazines are full of articles urging women to fit a certain mold. While standing in a grocery store line you can see all different magazines promoting fashion, weight loss, and the latest diet. Although the magazines differ, they all seemingly convey the same idea: if you have the perfect body image you can have it all…the perfect marriage, loving children, great sex, and a rewarding career. The media, whether TV, print, or Internet advertising, seems to play a huge role in influencing women of all ages; from adolescence and teens, to women in their twenties and thirties, as well as

What does the media tell us about women? It tells us what is “most important” and that’s how we look. They surround us with images of ideal female beauty. We have been learning from such an early age, that we must spend our time to strive to be like the women in these images and to feel ashamed and guilty if we cant live up to these incredibly unrealistic expectations. But failure is inevitable, when the women we are being shown are photo shopped and airbrushed to seem thinner, with faces so flawless that there is not a wrinkle or a line to be seen. This idea of beauty that society is showing us is so edited that it can’t be achieved. Not even the women in these images we are being shown look like this. The media is beginning to dictate our lives, influencing our thoughts, opinions, and actions. Through this use of magazines, advertisements, and social media, we are being shown by society what we need to look like in order to be beautiful. Society challenges women to be strong and independent, by showing us that in order to be seen as the ideal female we have to look like a woman that has been altered with on a computer for hours until she doesn’t even look like

The female body image is highly influenced by the mass media and the media’s portrayal of women, ‘70% of college women say they feel worse about their own looks after reading women’s magazines’ (University of Massachusetts & Stanford University, 2006), the portrayal of women in the media has an unrealistic approach and brings out body dissatisfactions and this results in eating problems and disorders.

Today, we are always surrounded by a variety of media and we identify ourselves in parts of those images we see. Media believes women should look like Victoria Secret models: tall, lean, and tanned women, but lately there has been issue from women all over the world who are tired of having to be set at impossible types of female figures. Revolving around a certain type of body figure is horrible because bodies come in different shapes and sizes. The media has influenced the female body perception by showing that women need to have a “perfect body” to pass in society. These magnificence gauges, multiplied through the media, impacts affect women and their self-perceptions. The medias influence on female body image has led to eating disorders, dissatisfaction in women, depression, and substance abuse in women.

When researchers asked one hundred eighteen female, college-aged students to look at twenty pictures in ads from women's magazines, they felt a sudden change in mood after the pictures were observed. There was notable depression in the women, a depression that has seemed to hit many women after leafing through women's magazines (Key and Lindgren 11). This depression is due to the fact there are so many negative messages being conveyed in advertisements that are published in women's magazines. But who can blame the women for their depression anyway? When the majority of the ads in women's magazines show super-skinny models advertising nice clothes, makeup, jewelry, etc., one might find themselves to be a little down. Skinny models portray their figures to be the cultural norm in Western society today. How often does one find a model in a woman's magazine that is over a size six that is not shown advertising plus size merchandise? The answer is not very often, or sometimes never at all. If women do not see their body type being depicted in

Women have let the idea of looking beautiful take over their self-confidence and life. Healthy Place, an online magazine teaching women about living a healthy life, says that, “today's fashion models weigh twenty-three percent less than the average female, and a young woman between the ages of 18-34 has a seven percent chance of being as slim as a catwalk model and a one percent chance of being as thin as a supermodel.” So why do women push themselves to be excessively thin when these models are anomalies? They do it because the media tells them that this look is the only look that can attract men. Even if a woman is “beautiful” according to the media’s standards, she will always find something about her body that she hates, whether it is her hair or her belly button, no women is completely satisfied. Our society is very accepting of different religions and lifestyles, so why can we not accept different types of beauty as well?

Society follows a norm that requires a general agreement between groups in order to function as a whole. Human beings are social “group animals” (Lessing 1) and need each other to survive with the intention to get along or fit in. These desires to conform “influence our idea about ourselves” (Lessing 1) and people lose a sense of their inner self based on these insecurities. The false concept of ideal beauty of body image is displayed in the media and it pressures young women and men to accept this particular notion of beauty. The role of the media comes into play because it pressures individuals to give in, since they appeal to our need, which is to be accepted. Although, people oppose to media pressuring individuals to conform, it is clear