Essay on Women's Misleading Magazines

It is no secret that today’s society defines beauty as thin, long-legged women with statuesque bodies. Examples are found everywhere just by glancing at the closest magazine ads or by scrolling down the latest fashion article online. Normal, everyday women are being forgotten and tossed aside to make room for the “Top-Model”-like women currently crowding up Hollywood. Media depicts women as an unattainable image. They pressure ladies to buy the products they’re advertising; luring them with false advertisements promising that with it, they too could be perfect. While the media portrays women in a certain way for advertising and marketing benefits, it has caused numerous negatives effects to women’s self-esteems nationwide, it contradicts

The Beauty Myth’s central argument is the growing standards of physical beauty of women as they grow stronger. This standard has affected women in many ways, such as in the workplace, culture, and religion. The standard has taken over the work of social harassment. The beauty myth expands the belief an unbiased measurement of beauty exists and that women want to express it and men would want that women. The author, Naomi Wolf, states that the beauty myth is not about women themselves, it is about the power of men and their society. The myth supplies power to multibillion dollar cosmetics industries and it keeps women from rising too high in the workplace. Within this book, Wolf shows how the beauty myth functions and affects women in the workplace, media, sex, religion, culture, violence against women by men, and by women themselves in the configuration of cosmetic surgery and eating disorders.

For centuries, women have found it to be difficult to live up and be the standard “runaway model”. Women have the pressure to fit in to be considered beautiful since ads and media have distorted society in how they view and evaluate beauty. The false representation of models in the beauty commercials have made women want to replicate them even though they don’t know what’s behind the editing. Even though this is a huge matter, companies did not stand back but instead made more commercials that self-degrade women constantly, except one. The Dove Evolution Commercial- “Campaign for Real Beauty” focuses on the way they change women sending a strong message to women about beauty and what it really

Throughout their lives, women of all ages are constantly being bombarded with advertisements convincing them they must meet an ideal of the perfect body image. This is all thanks to companies that share a common goal to influence the mainstream population into believing they need to purchase certain products in order to compare to the impossible standards set by the beauty industry. In Dave Barry’s “Beauty and the Beast” he displays that it is planted in young girls minds that they need to look, dress, feel, and even act a certain way. However, men aren’t as affected by these capitalistic marketing schemes. In short, the media has affected the way women think of themselves.

Moreover, as Richins (1991) reports, women always make social comparisons between the advertising models and themselves. As a result, advertising images create negative affect and increases women’s dissatisfaction with their own appearance. Since those images are edited through the consistent usage of digital technology, these idealized images do not portray women in a healthy manner. Indeed, these enhanced images would give these young girls the impression that they need to be ‘perfect’, just like these ‘fake’ images. According to Reist in ABC’s Gruen Session (2010), ‘young women get the message that they need to be thin, hot and sexy just to be acceptable’ in this society. Therefore, by generating the wrong perception of real beauty, the responsibility is pushed to the marketers, as they portray women with this stereotypical body type as acceptable. In addition, as the brand, Dove’s tagline in its advertisement - What happened to the ‘real beauty’? (Reist, 2010), marketers need not market their products in manners portraying women as airheads. Consequently, marketers gave most consumers viewing the advertisement, the wrong impression that

Society has set certain stereotypes to girls and women about what it is considered to be beautiful that girl’s focus more in their appearances than in their internal selves. Every girl deserves to feel beautiful because they all are, but how can girls think that they are beautiful if there is always that constant reminder of what being considered beautiful is. It is often seen on TV various shows where little girls are being judged by the way they walk, turn, how their makeup and hair is done and what they are wearing, and obviously their beauty. Society has set such high standards of what is considered beautiful and girls are being the victims of those standards. Girls now feel that they are not beautiful enough because they do not meet

Beauty standards are portrayed everywhere: on magazines, social media, ads, commercials, and even flaunted among peers. While the ideals are supposed to promote health awareness, fitness motivation, and self love, it unfortunately results in many unfavorable consequences. Women are constantly “penalized for not being beautiful and at the same time are stigmatized, even pathologized, for not feeling beautiful, for having low self-esteem, for engaging in behaviors like dieting and excessive exercising, or for having eating disorders” (Johnston and Taylor 954). Beauty standards are unrealistic and unhealthy to pursue, and misinforms the public on what true beauty is. While not all beauty image ideals promote negative feelings and dissatisfaction, many believe that the negative effects far outweighs any positive effects.

Most of these headlines are fashion centered. They use fashion to appeal to girls find the best clothes makeup and hairstyles. They make it feel personal by claiming to know what will work for you and “your body type, face shape, and skin tone.” They sell their secrets on how to “look great every day.” They dress they’re models in clothes that reflect the theme of the magazine. This appeals to the women’s desire to be in style.

Mass media falsely claims to be an advocate for self-acceptance and the idea that every woman is naturally beautiful, while it simultaneously uses Photoshop to erase all trace of that natural beauty—imagine how much they would Photoshop women if they did not extol real, non-enhanced, beauty! The women in these digitally improved photos look, quite frankly, as real as Barbie and her friends, and few women actually believe that the women in the pictures look that flawless in person. However, these pictures have the power to make any woman, including those in the pictures, feel inadequate because she is not as “attractive” as a Photoshopped image, the power to make a woman detest herself

The Dictionary defines the word Beauty as “A beautiful person, especially a woman.” Nowhere in that definition does it suggest the woman is a size 0 with big breasts, flawless skin and high cheekbones. This is the message Dove is trying to send by creating “Dove’s Campaign for Real Beauty”, to make women of all shapes, sizes, and color feel beautiful everyday. However, shortly after Dove released their first campaign, media columnists such as Richard Roeper and Lucio Guerrero were quick to reflect their “professional” opinions. After reviewing Jennifer L. Pozner’s article on Dove’s “Real Beauty” Backlash and the naïve comments these active media members have made, I found through

The purpose of this experiment was to determine the extent to which women are presented as sex objects in magazines. Previous research by Stankiewic and Rosselli (2008) resulted in 51.80% of advertisements in magazines that featured women, and portrayed them as sex objects. The particular way in which objectification is defined, and thus the resulting rates at which women are portrayed as objects, had varied by study. The objectification of women in advertisements also varied by magazine type.

It 's not a mystery that society 's ideals of beauty have a drastic and frightening effect on women. Popular culture frequently tells society, what is supposed to recognize and accept as beauty, and even though beauty is a concept that differs on all cultures and modifies over time, society continues to set great importance on what beautiful means and the significance of achieving it; consequently, most women aspire to achieve beauty, occasionally without measuring the consequences on their emotional or physical being. Unrealistic beauty standards are causing tremendous damage to society, a growing crisis where popular culture conveys the message that external beauty is the most significant characteristic women can have. The approval of prototypes where women are presented as a beautiful object or the winner of a beauty contest by evaluating mostly their physical attractiveness creates a faulty society, causing numerous negative effects; however, some of the most apparent consequences young and adult women encounter by beauty standards, can manifest as body dissatisfaction, eating disorders that put women’s life in danger, professional disadvantage, and economic difficulty.

Women have let the idea of looking beautiful take over their self-confidence and life. Healthy Place, an online magazine teaching women about living a healthy life, says that, “today's fashion models weigh twenty-three percent less than the average female, and a young woman between the ages of 18-34 has a seven percent chance of being as slim as a catwalk model and a one percent chance of being as thin as a supermodel.” So why do women push themselves to be excessively thin when these models are anomalies? They do it because the media tells them that this look is the only look that can attract men. Even if a woman is “beautiful” according to the media’s standards, she will always find something about her body that she hates, whether it is her hair or her belly button, no women is completely satisfied. Our society is very accepting of different religions and lifestyles, so why can we not accept different types of beauty as well?

Society has painted a picture that beautiful is the most important thing that a women can be. Smarts, a good personality, and other great traits do not matter if the women is not attractive looking. The media is most responsible for this stereotype. Women in commercials and television shows give girls a false expectation of what they are supposed to look like. The women on these programs have thousands of dollars of make up on and have done countless number of surgeries on themselves to make themselves look “attractive”. Not only does this effect the girl’s self-esteem, it also puts a false image into men’s heads about how women are supposed to look. This puts even more pressure on the women to try to achieve something that is unattainable. Not only are the women in these advertisements unrealistic looking, they are also over-sexualized. Over-sexualized means that these women are being shown as sex figures instead of being actual actors. One of the worst offenders in over-sexualizing women is music videos. Music videos almost always have scantily clad women dancing in a sexual way throughout the duration of song. This coupled with lyrics that are vulgarly demeaning towards women give ladies a false idea of what they have to be in order for a man to like them.

Dove’s Choose Beautiful campaign encourages woman all around the world to ignore media’s unattainable standards of beauty and replace it with a message full of female empowerment. The commercial features women all over the world, who as they enter a building have the choice between a door marked “average” and a door marked “beautiful.” This campaign began after Dove conducted a study that found “that only 4% of women around the world consider themselves beautiful; most say they’re average” (Chumsky, 2015). Many women say that they went through the average door without hesitating and feel that being beautiful is too far out of reach. They felt that society had labeled them as average