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Women's Pay Barriers

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One of the main barriers that is preventing the women's sports pay gap from decreasing is the viewer count, or the amount of active viewers that the sport draws in. The more attention and views a sport gets, the more companies will reach out and offer sponsorship opportunities to the players. An example of this is the 2011 FIFA women's World Cup where the United States women's team placed second in the event, the event brought in a total of nearly 250 million active viewers. In the 2010 men's cup the United States men's team didn't even place top 4, the active viewer count for this event was 2.2 billion active viewers leading to them bringing in 3.7 billion dollars in revenue and the women's teams only bringing in 73 million dollars in revenue.

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