Wood Certification for Wood Companies and Television Ads

572 WordsFeb 19, 20182 Pages
The article states that foreign companies started to get certifications for wood companies, but in the United State, wood companies do not do the same and provide three reasons. However, the professor explains that most of people agreed with this rule to have the certifications in America and refutes each of the author's reasons. First, the reading claims that there is lots of advertising for American consumer and they do not care and would not estimate about the eco certification. The professor refutes this point by saying that companies in United State do not treat all advertisements and they would distinguish between advertising claims that companies make about their own and advertising by independent. He states that Americans are more likely by independent advertisement. Second, the reading posits that eco certified wood is more expensive due to earn certification and because of this issue American are interested to opting cheaper and uncertified products. However, the professor says that it is obvious that American cares about price and who does not. According to the professor, people tend to be examined the prices and find it that witch is higher and witch one is lower. So, by finding less than 5 percent of difference they would choose the best with eco certification. Third, the article says that pursuing certification is a value for American wood companies when they expose their products to abroad. The professor opposes this point by explaining that American

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