Woodson Chemical Company

976 Words4 Pages
Arun Chhikara
PGDM-IB-208
BATCH 2011-13
BIMTECH
Arun Chhikara
PGDM-IB-208
BATCH 2011-13
BIMTECH
Woodson Chemical Company
Woodson Chemical Company

Executive Summary
Excellent customer service is a way to set the organization apart from its competitors. Differentiation can be achieved through fast and correct execution of product ordering. To improve on the order process it is important to have the correct information provided in a timely fashion to all divisions. For integration to be successful information must be available throughout the entire supply chain.
The main problem is with Woodson Chemical Company is the lack of management and communication across all divisions within the organization creating bottlenecks
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Question 1
What are the critical issues confronting WCC North America?
Ans:
* Lack of efficient management process * Service performance for the customer is low * Lack of Information and communication across divisions Each division maintains its own marketing, manufacturing, logistics and administrative departments (Silos) * The lack real time order information status throughout the supply chain * Design of the Organizational structure & Bottlenecks in operations * As the sales exceed at a particular rate the expense increases * Complex customer service and no single point of contact to get information.
Question 2
What changes should be initiated to address these critical issues?
Ans:
* Excellent Customer service and faster and accuracy can be a key differentiator * Investment in automation and information systems so as to enable information sharing between departments as well as with customers. * A standard contact should be created so that customers can get information related to all departments from this single source. * There should be division of segments under each head like marketing, logistics and administration team for the entire company. * No working in silos. No decision should be taken without collaborating each department. * The hydrocarbons and energy division can be shut down if costs incurred are more than profits
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