Essay Woody Point Music Festival Case Study

2089 Words Nov 23rd, 2013 9 Pages
Woody Point Festival Case Analysis

Introduction With its inception in 2004, the Writers at Woody Point Festival have become an ever increasingly popular annual literature festival for Newfoundland’s west coast. The festival has grown each year and has now reached the point where council believes a formal marketing strategy and plan is necessary for the festivals short and long term economic sustainability in the ever-increasingly competitive literature festival market. To create the marketing strategy for the festival, analysis will include looking at the events strengths and weaknesses, as well as its opportunities and threats in its external environment. Viable options will then be considered that will dismiss managements
…show more content…
The festival which already receives funding from major companies, can seek out new music focused company sponsorship's that will provide aid for the costs of the concerts. The last opportunity for the festival includes the role it can provide in educating the local youth about local cultural music, theater, and arts. Many may grow up to have a strong appreciation towards their own communities’ festival. Threats for the festival should raise concern as they can affect future outlook and growth potential. An immediate threat is the competing reading festivals in the area and country during the summer months of July and August. These other festivals can greatly affect numbers for the Writers at Woody Point Festival as potential customers may choose to attend, and spend money travelling to these other venues throughout the year and summer months. Another threat is the uncertainty of having to rent out the Woody Point Heritage Theatre each year. A competing festival or event could rent or even buy the theatre therefore taking away the venue of the festival, or charge a ridiculous amount to rent. The relative age of returning customers may also pose potential threat for festival organizers as they target younger crowds with music concerts, they may give grief and thus upsetting the customers there for the book readings, which is the festivals primary source of revenue. The analysis above has made it apparent that the festival has/ need of; outgrown its

More about Essay Woody Point Music Festival Case Study

Open Document