Woolworths And Cole Essay

It is very crucial for every business to have a strong supply chain network in order to satisfy its customers before the competitors do. M&S though being one of the UK’s largest retailers is criticised by its Finance

Cole is an Australian supermarket with large influence and market share in the country. In addition, the company contributes significantly to the nation’s economy. In essence, the company has acquired more than 30% of the market share of the supermarket industry in this nation. Specifically, the company’sproduct line consists of daily products, grocery, meat, deli, fresh produce, bake house, cigarettes, liquor, apparel, general merchandize and over head products. Notably Cole has a culture of low price as its marketing strategy of attracting and retaining customers.

On weekends, some of the products should be prepared to show as examples in the shop window. A small free gift with a pamphlet can be distributed on weekends in the Mall parking lot, in order to awareness of special promotions at the shop.

Salvation Army has an in-store promotion. Promotions are one form of marketing purpose to attract people to buy.

This assignment will be discussing about when I was working as a logistics manager for Morrisons and we will be talking about how Morrisons distribution system works and evaluating the system. Morrisons' market share as of August 2013 was 11.3%, making it the smallest of the "Big Four" supermarkets, behind Tesco (30.1%), Sainsbury's (16.6%) and Asda (16.4%), but ahead of the fifth place Co-operative Group, which had a share of 4.4% - http://en.wikipedia.org/wiki/Morrisons. There is currently 569 stores across the UK and this means that the distribution system must be effective and be able to deliver goods to the Morrisons stores in time.

Founded back in 1914 in Victoria by George James Coles, Coles Supermarkets Australia Pty Ltd has undoubtedly developed and expanded over the century since its humble beginning. Starting out its early days as an average retail store selling groceries, Coles has now successfully become a well-established brand as well as having its name known to the majority of households throughout the nation. Looking at the rapid progress of the company, Wesfarmers, one of Australia’s biggest public company announced its purchase of Coles for 22 billion dollars and officially took control of the entire group’s retail businesses on the 23rd of November 2007, making it the largest successful take-over in the Australian corporate history yet (Peters, 2007). However, in terms of market share in the industry, Coles comes only in second place with 37 per cent of the $83.7 billion grocery sector losing out to Woolworths at number one with 43 per cent based on the analysis released (Morgan, 2014).

Woolworths Limited is a retail company made up of a range of businesses that provide customers with quality, range and value. This report focuses on two parts, Woolworths Ltd Strategic analysis and strategic review in order to provide advise to the Board and Senior Management of Woolworths to obtain a higher achievement in 2012. In the first part, the report demonstrates analyzing the business environment by SWOT analysis, key capabilities, major stakeholder interests and identification of generic business level strategy of supermarket unit. Then the second part provides analysis on two strategies from internal and external environment and the Corporate Balanced Scorecard analysis contributing better implement their

Founded in 1914, Coles was Australia’s largest retailer, with more than 1900 retail stores across Australia and New Zealand. With fierier competition worldwide, Coles aims to expand its market share in the field through a couple of marketing strategies in ways of price reduction, operational and managing expense cut (Coles Group Limited - Company Capsule 2014). In order to attract more customers, Coles delivers deeper than ever price cut down on a wide range of its products, many of which with discounts up to 34%. As Australia’s favorite household brand, Coles believes this marketing campaign which will last for six months, would definitely win customers’ trust, maintain well its reputation

Retailers employ promotional markdowns to promote merchandise, as a result, increase sales, demand on the products and

Amanda Brown was employed in September 2016 by retail organization JCPenney to conduct marketing research where she would examine opportunities for enhancement to the retailer’s current seasonal pricing and discounts. In particular, I conducted research (1) to discover customer satisfaction with promotions and discounts and (2) to investigate JCPenney customer’s most preferred method for being informed of upcoming promotions. The purpose of the research is to provide JCPenney managers with insights about how satisfied customers are with the promotions, and a valid understanding of how they can build awareness through identifying customer’s most preferred methods of notification for upcoming promotions. In addition, I conducted research to gain a deeper understanding of the influence seasonal promotions and discounts had toward the customer’s decision to shop at JCPenney.

Sales and discounts: - Tesco uses this technique because it will influence more people buy the product as it is cheaper.

Analyze the CEO’s strategy according to the Porter framework. 2. The CEO’s strategy according to Porter’s framework helps them to assess and evaluate the nature of industry competitiveness that helps them develop strategic and realistic plans for Macy which allows Macy’s CEO ’s determine its industry’s profitability. As well as, with this it enables us to see the extent on how Macy’s demonstrate its need for change in order to survive the market's competition as it was determined by the degree of rivalry within the industry and on how Macy’s enable to bargain the power of its suppliers and buyers as it took a quantum leap from its old system to the new one.

Woolworths has capitalized on the idea of becoming ‘the fresh food people’. They have implemented various different ways to approach the customers by informing them of healthy food choices, as well as fresh food facts. They have created a website that informs them of how and where their produces are made. They create commercials of ‘Fresh Market Update’, which summarizes which fruits and vegetables are in season. Their magazines, the Fresh magazine and Australian Good Taste, are a monthly magazine that shows healthy recipes to recreate. This marketing push on their slogan reassures the customers that their choice in retailer to buy from is the healthiest choice.

The company is diversified business operation covers supermarkets and department stores. ; Home improvement and office supplies; coal production and export; chemicals, energy and fertilisers; and industrial and safety products (Wesfarmers Limited annual report, 2013). The company generated the majority of its income from the food retailing in Australia industry, which was contributed 41% to operating divisional EBIT. There are more than 2294 retail outlets across Coles, BI-Lo, First choice Liquor Superstore, Liquorland Vintage Cellars and Coles Express, and also operate some convenience stores to hardware and office suppliers, which include the brands of Kmart and Target. Currently, around 308 stores of target and 190 stores of Kmart are operated across Australia and New Zealand. Meanwhile, the company is operating a chain of over 210 warehouse stores of Bunnings and around 150 retail office supplies stores for Officework to provide home and garden improvements products and office supplies (IBISWorld, 2014).

Products Resources: Coles have their own primary producers of fresh fruits, vegetables and meat from farmers and growers. Coles have a long term business partnership from direct suppliers in Australia. Private label products from outsource food manufacturers.