Woolworths Introduction

4438 WordsApr 15, 201318 Pages
MBA503 - Marketing for Managers Session 1 2013 Faculty of Business School of Management and Marketing CSU Study Centre Melbourne Internal Mode Subject Coordinator Belinda Fridey Subject Overview Welcome to a new session of study at Charles Sturt University. Marketing is an enterprise wide opportunity for any organisation to understand its customers and the markets they might wish to participate in. Marketing management is concerned with identifying, entering and developing markets and aligning the organisation's resources to achieve its goals. This subject will introduce students to key ideas, philosophies and theories that make marketing an essential activity in any organisation. Specifically, students will investigate marketing's…show more content…
Learning outcomes On completion of this subject you will be able to: - Assess and explain the nature of marketing and marketing management in contemporary organisations, - Investigate and assess the role of market orientation in an organisation of your choice - Investigate and describe how market research contributes to solving marketing problems; - Evaluate the key marketing aspects of segmentation, targeting and positioning (STP) and be able to analyse organisations approach to STP - Apply the Marketing Mix and aspects of branding and positioning to a specific target market and be able to evaluate competitors programs - Discover and evaluate how contemporary issues of environment, social media and other technology, society and Corporate Social Responsibility (CSR) might affect marketing. -Analyse a marketing challenge and create a marketing plan to be applied to an organisational situation, to achieve desired outcomes. Graduate attributes Marketing skills and experience will allow you to develop and understanding of the firm which cuts across the functional areas of the firm and allows you a holistic understanding of customers and the resources available to pursue them. These are valuable assets for the individual and the organisation. Course objectives The objective of this subject is to give you a sound appreciation of the marketing discipline and how effective marketing can be used to help organisations compete effectively. Attendance Attendance is required

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