Woolworths Limited : An Australian Company

According to Pettinger(2004) The Company extends its pillar of service not only by aiding clients in making decision to shop in stores, but also making it easy for them to drop by the stores and shop. There are two potential competitors existing in the market .There is Woolworths which has an 8% stake of the vast Australian market share and uses its subsidiaries such as Home Hardware and Timer, Thrifty Link, and Masters Home Improvement. There is also Metcash which has a 7.3% market share and uses its two subsidiaries: True Value Hardware and MITRE 10. Bunnings is currently the market leader in Australia (see Appendix figure1.1).Australia’s largest and most profitable home improvement retailer with (9,012,000) customers who shop at Bunnings over period of four week July 2014. This numbers was up in July 2012/13 which was 8,435,000. Bunnings potential competitors are Mitre 10 (1,789,000) and Masters (1,217,000).

As Aldi has already established itself as a large discount supermarket chain with over 10,000 stores in 18 different countries including Australia (2001), and holds a large market share in the grocery world due to its business culture and market leading initiatives. This report aims to provide the ALDI board of directors with:

When the first Woolworths supermarket open, the Founding CEO Percy Christmas has stated that a key principle for Woolworths were “Every man, woman and child needs a handy place where good things are cheap” which has been insisting by all the Woolworths employees and suppliers until now. Now Woolworths has more than 3,000 stores in Australia and New Zealand that span food, liquor, petrol and general merchandise. (Woolworths Limited, 2015).

Woolworths supermarket is an Australia’s supermarket and grocery store chain owned by Woolworths Limited which was founded in 1924. They operate

Woolworths is a supermarket chain situated within Australia and New Zealand and is owned by Woolworths Limited. Established in 1924, as a single basement store in Sydney Australia, Woolworths has become the largest food retailer within Australia,

2. Price: - Coles buys its seafood items mainly from Australia, therefore selling it off at a much cheaper price as compared to other supermarkets.

Bunnings is the market leader in this industry who gains 64% of total market share, followed by Mitre 10 with 13.0%, and Masters with 8.0% of market share (The Australian, 2016). The company’s revenue continuous increased since they started the business in 2011 to 2014, they gained total revenue around $1527 million in 2014 (Woolworths, 2015) but the company still got the loss from their operation expenses. Moreover, the sales dropped by 16% in 2015 that was the main reason for Lowe’s to delist the joint venture in the beginning of 2016 as it claimed that Masters has poor profit performance (IBIS, 2016). In the meantime, Woolworths publicised its intention either to selling the business or shutting it down (ABC, 2016, para. 15). Thus, there are several causes of these problems that Masters should solve in order to survive in this business and compete with its competitors.

Woolworths Limited was foundedin 1924, and is Australia's second largest employer. Colloquially referred to as 'Woolies', the company has grown to be Australia's leading supermarket retailer. Woolworths has also gained a strong foothold in the retail markets in New Zealand. Woolworths officially listed on the Australian Stock Exchange (ASX) on 12 July 1993, and trades with the issuer code 'WOW'. Woolworths Limited (Woolworths) is Australia's most recognised and trusted retail brand.

Woolworths is an Australian corporate organization, which was established in 1924 in Sydney. The firm’s main goal is to provide the best possible quality, value, range, and convenience to its customers, while upholding the interests of all the stakeholders. The organization has in excess of 3,000 outlets both in New Zealand and Australia. It focuses on the sale of petroleum products, food, general merchandise, liquor, as well home and hotel development services. The firm employs over 198,000 people in both countries. In addition, it is a dedicated commercial partner to many manufacturers, producers, and local farmers. The firm is committed to the implementation of the triple bottom line strategy with the focus on environmental, social, and corporate interests (Macey, 2011). Woolworths has been on the front line in upholding shareholder engagement in the organization’s decision making processes, as well as adopting strategies that enhance employees’ satisfaction and motivation (Blecker, Huang, and Bajic, 2008).

I believe as a customer of Woolworths, the company is fully committed to their company and clients and not just in South Africa, but throughout the whole of Africa including the Middle East. In my opinion, I feel Woolworths is the most successful South African based grocery store.

Woolworths Limited is an Australian retail company. Judging by market share and sales, Woolworths is the largest food and liquor retailer in Australia. The first store was opened on Friday, 5 December 1924, and today Woolworths operates 1000 stores around Australia.

In the food industry Woolworths focus on having quality food everyday and all the time. They are known for their fresh produce and pride themselves on their “cold chain” concept where food is always stored between 5 and 0 degrees Celsius. They typically compete against supermarkets such as Shoprite, Spar and Pick n Pay obviously has a wider variety of groceries.

The revenue of Woolworths is mainly achieved through the retail stores all over the world.

Unlike other retailers they handle all their processes as well as follow Just in Time system (Value Chain Management)

“Woolworths Limited is an Australian retail company made up of a number of businesses all providing our customers with quality, range, value and everyday low prices. We 're built on a passion for retail, attention to detail, working hard, ensuring the safety of our customers and our people, and having fun.