Woolworths Limited

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Woolworths Limited Business Model

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7241MGT Business Process Models Major Assignment Semester I, 2005
Abstract

The firm selected for this project is Woolworths Limited which is an Australian leading retail company made up of a number of businesses all providing the customers with quality, range, value and everyday low prices. Woolworths is built on a passion for retail, attention to detail, working hard, ensuring the safety of their valuable customers and people, and having fun. Woolworth’s mission is to deliver to customers a better shopping experience - each and every time.

The project
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Woolworths offers customers convenient shopping that aims to fulfil all of their expectations and requirements under one roof. A major focus for Woolworths has been to tailor store product ranges and concepts to meet the needs of the local residents.

1. Preliminary Business Analysis

1.1 What does Woolworths Limited do?

Woolworths Limited has held the leading position in the market for over past many decades. Woolworths Limited is Retail Company made up of a number of businesses all providing the customers with quality, range, value and everyday low prices. Woolworths is built on a passion for retail, attention to detail, working hard, ensuring the safety of their valuable customers and people, and having fun. Woolworth’s mission is to deliver to customers a better shopping experience - each and every time.
1.2 What market is Woolworths Limited in?

Woolworths major brands are: Woolworths, Safeway, Food for Less, Dick Smith Electronics and PowerHouse, Tandy, Woolworths Liquor, BWS, First Estate, Dan Murphy's, Plus Petrol, BIG W, Woolworths Ezy Banking, Woolworths HomeShop and GreenGrocer. Supermarkets are Woolworth’s largest division with stores in all states.[2]

3. What value does Woolworths Limited seek to create in order to participate in this market?

Customer care, Quality and Integrity are three basic policies on which Woolworths Limited is making progress. It also

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