Woolworths Media Plan Essay example

adopted by various companies to influence the masses towards their products at large is part of their marketing strategy . Offering discounts and

Advertisement is conducted on TV, radio, website, poster site, and all kinds of media that

Asking for feedback, good or bad and then act on that feedback to ensure things are enhanced for the customer.

Advertising costs have risen in recent times and is becoming an expensive way to promote their

Identifying the target market: the business’s target market is 50-65 year old females, however this is not appropriate anymore for the current demographic characteristic of the area the business is in. The business’s market segment must be encompassing of younger females as well. The business will include clothing that is suitable for females from the age of 20 all the way to 65. The business is known for selling clothing that is targeted at older women; hence it is essential that the business’s original clothing range is not completely abandoned. An expanded range which caters for women of all ages is more appropriate for the

Review the requirements of advertising brief and organisational business requirements, outline target audience characteristics and prepare a detailed consumer profile report by covering the demographics factors such as age, sex, education, marital status, occupation, nationality, first language, children and income level.

To create a positive customer experience that improves customer service and lead to a valuable referral of CBRE’s products and services.

to create change based on many factors. We wanted to create a better customer experience.

Analyses market factor to determine the reach and frequency required for each of the advertising media suggested in the brief.

* To have the confidence of the information that should be given to customers, advice them and offer a better customer service.

Feedback by customer- I think it’s essential to have a record of all the customers with their feedbacks and at the same time a log of happy and complaining customers depending upon it. A feedback message or a call should be included after the attending to their question is completed. This way we can increase our productivity.

What’s more, the primary goal is to make customers satisfied, however, the way to check if customers are satisfied is not direct enough, so they should find out some direct measures. The company tried to use its six area method to speculate customer satisfaction, especially based on the call back rate. This way is kind of indirect, if the company wants to know their customer satisfaction, what about just ask their customers? In the case, when the IMMULITE 2000 is going into work, the company was sometimes able to solve a problem before a customer was even aware that it existed. This way is a direct way: solve the problem before a customer aware, and then the customer would be happy about that.

3. For each of the promotional activities you have identified as suitable, document the promotional objectives.

So fundamentally the main objective for setting these goal is to expand our business by providing good quality products to our customers at an affordable price so that they love our products and attached with us for longer time and also advertise our business through word of mouth. So it will be helpful for our growth and expansion of the business in the longer term.

The designed advertisement for Coke Zero focuses on the truth and facts provided by the industrial researchers and medical professionals. It provides the transparent information of how the products help to keep customers healthy and fit and will not incur any negative health effects. Different age of customers and different customer segments found it as the economic, easy to approach and handy products. There will not be any guilty feeling after they consume the products. The designed advertisement reflects a true and transparent information and fact and there is no ethical and legal concerns involved.