Word Of Mouth Advertising

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

Social media is different from more traditional marketing tactics as it offers a free platform that is easily accessible to anyone with internet access. This allows for the increase communication for organizations to foster brand awareness and often, and

Social media marketing is relatively new to the ?integrated marketing communications systems of several public and private businesses.? (Mercadal, 2013, para. 2) Social media is used by almost sixty-six percent of American adults. (Lanham, 2016) Integrated marketing communications try to connect companies and other organizations with their target audience. (Mercadal, 2013) Therefore, social media marketing strategically looks at demographics of the audiences in each social media platform and use the platforms that match the audience who would be interested in products or services sold. (Smith,

| First, marketers must realize that they often do not control the content on social media sites. Second, the ability to share experiences quickly and with such large number of people amplifies the impact of word of mouth in a way that can eventually affect a company's bottom line. Third, social media allow marketers to listen. It is no longer one way communication. Marketers now can actually have conversation with customers and get feedbacks. Fourth, social media also provide more sophisticated methods of measuring how marketers meet and interact with consumers than

Over the recent years, new media has impacted on consumers more than ever. With almost half of the global population being active online and 30% of these owning a social media account, new media plays an extremely large role in society. These figures rise drastically each day. Social Media Today states that social media users have risen by a whopping 176 million in the past year (2014) with six new Facebook profiles being created every second. This is undoubtedly a market worth being a part of from a business perspective. Many companies are benefitting from this as they have seen this as an easy way to influence consumer behaviour and pick up on their habits.

Social media has the power to strengthen awareness and trust between a brand and its target audience. By creating content that is both engaging and interactive allows brands to strengthen the relationships with their audience and gain a deeper understanding about their wants and needs.

Social Media Marketing is the ability to use nontraditional communication and connection to build a brand. I specifically chose this topic so that us teens can be aware of how social media has made a big impact to our society. I assume that social media will become more advanced and construct new ideas to marketing. Social technologies include a broad range of applications that can be used by consumers and enterprises. What I imagine about my topic is that social media is overrated and is becoming a big deal when it comes to being able to get a sponsor. As we can see all around us , thousands of young people already have a phone at a young age. On the internet, people feel like they are more empowered because they can do just about anything. Companies are currently in competition with each other to get as much data as possible so they can gain money. A factor to this was the currency of likes , which means the value of money earned by the number of likes generated. On the other hand, social media has turned into the center of attention because of how many people use the internet for different purposes and how many companies set out ads to get people attracted to their products. In my opinion, i see that social media is something that will grow so much more throughout the years to the point where our lives will change completely. I say that because everything seems to be coming out on the internet

The three keys to successful marketing are identifying, targeting, and connecting with the right audience. In today’s technological world, having a presence on social media is essential to marketing success. According to studies, more than half of the population of the United States has a profile on at least one social networking site. Marketers who do not take advantage of social media are missing out on a crucial opportunity to connect with customers, and those who do are ahead of the curve.

Social media apps all have well-known news accounts, which tweet or share information. As of that one tweet comes several comments and retweets or shares meaning most teenagers actively participate in the well-being of the community and the world. From social media apps such as Facebook, Instagram, and Twitter teenagers are aware of current events as teens always are intrigued in learning or sharing something new every day to benefit there community. Furthermore, social media majorly strengthens businesses throughout the community. Today in the 21st century, the internet is where marketers target their main profit: teenagers. Advertising Executive, Martino states “[she] was relying on a teenager to pester her mom instead of putting the main focus on the mom” (Wilks). The marketing industry believes communicating a product through social media helps spread the product to two generations. Marketing businesses use social media to outreach to teenagers as a low-profit advertisement, but marketers benefit the most from this low budget cost. Promoting other businesses gives a sense of being a useful part of the community as teens are the ones who create the business. Teenagers are the future business leaders of America as this generation continues to strive to make the community excellent. Sharing information about a franchise gives “a sense of promotion for businesses and jobs” (Henderson 9). Depending on a person’s current location there are apps

The use of social media has a very wide variety of advantages and disadvantages for companies. In essence it’s an extremely cheap way to reach consumers, and help them develop a brand perception. Companies can use it to hit a wide audience, and show them about a new product, or deal going on. They can also use social media to develop conversations with their consumers. This can positively shape thoughts and ideas about the brand. Also companies can use analytic services figure out the demographics of who is interested in their

The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and

In today’s business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter, but as defined by the Merriam-Webster dictionary, social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” The rise of these online communities has given companies an opportunity to engage in conversations with their customers. This in

connections and profit for various companies, it has also brought negativity and dangers to their

If you are searching for the answer to the question "What is social media marketing?" then you can find out more information here. It is simply the process of promoting different brands, people, products, or services by using popular networking sites such as YouTube, Facebook, Twitter or any other popular social media platform. This type of online advertising has done wonders for small businesses.

Social media marketing is a way for the marketer or business to develop a relationship with the consumer. Before a consumer will buy from a business they want to like and trust them. Now with social media sites, such as Facebook and twitter, businesses can reach out to an immense amount of people. Currently Facebook has 968