Word Of Mouth Epidemic Analysis

After reading The Tipping Point, I have learned many important “tips” in marketing. Malcolm Gladwell, author of The Tipping Point, identifies three important concepts based on his deep studies throughout his life: “the Law of the Few”, “the Stickiness Factor”, and “the Power of Context”. These factors play essential roles in deciding if a particular trend will work in widespread popularity. He makes these concepts interesting and understandable.

“…seems to be the glue that holds this family together” (Hams 1). Through the journey to California, there are many struggles faced along the way but she retained her composure and remained calm just to appear strong for the family. “She seemed to know, to accept, to welcome her position, the citadel of the family, the strong place that could not be taken” (100). The position Ma is in is not effortless. She puts in a great deal of effort to remain the rock of the family, even though she has lost her many possessions. Without her, there wouldn’t be a Joad family.

Position = NOT RANK, what do they argue for? What are they against based on what they stand for? Their claim of truths and falseness? What are they telling you to believe in? What is the argument itself? How do they argue their position? Describe the method of persuasion! [What do salesmen do]

We often meet wise people who we trust to guide us. Some consider these individuals to be mentors because they support or influence us in a special way. A mentor can be anyone, such as a someone who guides you through a tough job, or even your mom and dad! What makes all these people similar is that they all have likeable qualities. The qualities that I think make a good mentor are patience, determination, and a good-listener.

Ma easily displays these in almost every major event in the Joads journey. Although she’s not the center of the Joad family, she’s very important and has a positive role throughout the novel. Even with the loss of a family member close to her, she remains stable

As has been mentioned above, Cal and Maven are miscellaneous characters yet they have some similarities according to their family, characteristics, and skills set. The Red Queen series is an extremely crucial example that portray people who come from a common family can be very different. The Red Queen and Glass Sword books are reflections of the society that humans are living in, which consists of both good and bad people. Cal obviously represents the good in society, whereas Maven is the symbol of the bad. While the good continues to fight for kindness, the bad are trying to claim power for their own. As a being living in this world, each and every one has responsibility to make sure that benevolentness will still continue to roam this planet.

This novel was extremely helpful for my knowledge in the public relations field. I learned many facts that I thought the opposite of before reading it. For an example, although I was not exceedingly familiar with the idea of word of mouth, I would have never expected the percentage of social media in word of mouth to be so low (Berger 2013). After reading about word of mouth I began realizing how much I spoke about products on a day to day basis. The best part about this novel was the immense amount of examples. Berger utilized facts and experiments to

Despite her confidence, Mahepaola is very caring. She is eager to see to the needs of others well before the needs of herself, this goes doubly so for her friends and family whom she would protect with her life. Even so, she is laid back - and encourages others to be as well.

There is the unconditional love of one man, Maheu, for his family, and the sacrifices he must endure for them. Maheu is a hard worker, and in his heart he believes in the innate goodness of man. He cannot accept, for example, that soldiers brought in to defend the mine would fire on their own countrymen.

Salespeople create value by understanding the needs of their customers and then create solutions to meet those needs, or they can adapt how they present the offering so

In his groundbreaking novel, The Tipping Point, Malcolm Gladwell investigates the primary factors that influence which trends, products, and ideas will become viral and which will ultimately fail. Through careful analysis of case studies throughout history ranging from the surprising success of Hush Puppies to the sudden decline of crime in 1990s New York, Gladwell pushes a convincing theory that there are just three variables that govern whether or not a trend will take off. Gladwell calls these three critical variables the law of the few, the stickiness factor, and the power of context. Should a trend satisfy the requirements outlined by Gladwell, he asserts that it will be able to reach a tipping point in which it will inevitably spread across a given population.

In the community, I was both mentor and mentee. To my Saboo, I was a sincere trainee who arrived the class first, but to younger trainees, I was their thoughtful mentor who checked their moves one by one. I practiced

The central theme in Jonah Berger’s book, Contagious: Why Things Catch On, focuses on the six important principles of STEPPS that can make a good or service circulate quickly amongst the mass public. Berger explains the reason behind why people talk about a certain product and the resulting factors. The six “ingredients,” Social Currency, Triggers, Emotion, Public, Practical Value, and Stories, “cause things to be talked about, shared, and imitated” (Berger, 2013). Basically, STEPPS create awareness of the business’s brand. For a business to spread its brand awareness, Berger teachings of using STEPPS “provides a framework and a set of specific, actionable techniques for helping information spread” (Berger, 2013).

of the key issues result from John’s inability to comprehend the difference between sales representative and a sales manager. He was overly enthusiastic about his position and disregarded Phil Jackson’s tips on how to be successful as a sales manager. Sales managers must be multi-taskers who plan, organize and lead the functions of all customer contact and ensures that these methods of contact maximize the profit and sales goals of the company which hires them. A salesperson is responsible only for his/her own territory – a sales manager is responsible for the entire sales force and their productivity and revenue that

Interactivity and creativity is a must for creating positive word of mouth. More effort should be put on the ideas of marketing activities to create consumer-to-consumer word of mouth.