Words On Tips For Success With A Content Marketing Email Series Essay

Usually, competitors use free PDFs or a free ebook with information for their subscribers. It's called a lead magnet. The subscribers opt-in to the email list to get the information they're craving. It's often indispensable tips, tricks or how tos that will better their lives or business in some way. It should be an exclusive gift that someone can't have access to unless they subscribe, and it should be something irresistable that provides real value.

AUFGC © one of the biggest petrochemical companies in middle east , this is why I have chosen this company for my work in CIM503 – Professional Communications Strategies. I am interested in this company because I have been working in this company since 2009 , I’m sure after this course I will be able to improve the marketing services. At this course I’ve worked on creating a series of coordinated marketing communication documents for this exercise. The promotional campaign contained within is my idea and does not exist in reality.

The knowledge I gained regarding writing proper emails is something I will utilize throughout my whole business career. Knowing specific actions such as not dropping salutations when speaking to a senior employee, and being specific in the email when recommending times to meet are very important in shaping one’s career. Overall, all of this when implemented makes the communication process between the sender and receiver very smooth and pleasant.

Alluding to Kotter's Eight Steps to Leading Change, I would build my email as takes

Clear subject headings make everyone's lives easier, helping with prioritizing, filing, cataloging, cross-referencing, and retrieval. Samantha Miller states that you should keep your subjects short because “A complete sentence will betray you as an email beginner, and many e-mail programs cut off a subject after forty characters…A few words, or one well-selected one are best.” (Miller 3). Keep your message focused. If a new topic is introduced it should be under a separate message with a new subject heading. Try to keep in mind that writing styles may cause some messages to come across as sounding abrupt or even antagonistic when that is not the intention of the sender. Take time to read and fully comprehend what has been written before you reply, especially if the message provokes a strong emotional response. One important thing when you think that you might provoke a strong response is to avoid flaming. Flaming is an inflammatory remark or message. As a result as David Harris

One great way to increase the success of your email marketing campaigns is to give your customers choices. Let the subscriber dictate how often they would like to get messages from your business, how much personal information they relinquish to you, and how many emails they would like from you in a given period of time. Being able to control their experience will make them more comfortable with your brand and your emails.

2》 Other beer brands have occupied large market capacity, market share of Carlsberg and Budweiser far exceeds that of Tsingtao beer

Small businesses have been using email marketing as a way of marketing their products and reaching out to the target market. Anita Jackson, Ray DeCormier,stated “E-mail offers a promising tool to enhance brand loyalty as it helps marketers keep in touch with their customers on a regular basis at low cost.” Small businesses are using this method to create and reach out to their target market. Using this mthod to market their business and product to create more brand awareness.

Content marketing is essential for businesses in the world because it helps them to plan and prepare for cost-effective and reliable sources of numerous new leads and website traffic. However, whether you have been using content marketing strategies for decades or you are a new person with content marketing you need to improve your plan. Everyday people create and publish more content. Therefore, there is stiff competition which every business is trying to cope up with to succeed in content marketing

1. Bad site navigation: When customers visits a restaurant’s website they expect the menu to be easily located, a tab specifically for the menu perhaps. In this case, Ginga’s restaurant menu was very hard to locate, it required a lot of searching before it was finally located. This is a major flaw for the website as it didn’t allow the user to efficiently locate the information they are looking for hence, causing them to have an unsatisfactory experience (Chaffey 2013).

Build your next campaign by answering customers’ questions. Give each story a colorful backdrop with a setting, climax, and resolution.

Content marketing may be a booming trend, and the number of content marketers and strategists is increasing weekly, but there aren’t too many resources out there for anyone new to the job. Even with a solid understanding of the purpose of content marketing, and a strong affinity for writing, I was still caught off guard by how different – and sometimes difficult – my position turned out to be.

“Urgency can be blocked by your customers’ minds if you don’t give them specific instructions on how to solve the problem. Rather than giving vague instructions, tell people exactly what to do when the time comes and don’t be afraid to drive them toward specific actions,” says Gregory Ciotti, former senior content marketing manager at Help Scout.

How many of us worry that we are throwing money to the wind when we pay hard-earned money to advertisers?

Insert a link to your subscription form into your marketing newsletters. That way, if your customers forward marketing emails to their friends, their friends can easily subscribe to your list too. Using this strategy makes it easy for you to build a large list of potential customers who have agreed to receive your