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1844 Words Apr 10th, 2015 8 Pages
The focus group moderator uses the principles of _____ to focus the group in an exchange of ideas, feelings, and experiences on a specific topic.
Select one:
a. psychology
b. sociology
c. anthropology
d. group dynamics
e. communications
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The correct answer is: group dynamics
Question 2
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Which term below is used to describe the combining of several qualitative methods or combining qualitative with quantitative methods?
Select one:
a. Triangulation
b. Dyadic support
c. Inter-rater reliability
d. Projection
e. Component sorts
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The correct answer is: Triangulation
Question 3
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When individual depth interviews are aided by the
…show more content…
Select one:
a. Triangulation
b. Cultural Interview
c. Life History
d. Convergent Interviewing
e. Ethnography
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The correct answer is: Convergent Interviewing
Question 10
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Jack is participating in a research study. The interviewer asks Jack to say the first word that comes to mind when he hears a product's benefits. What type of projective technique is this an example of?
Select one:
a. Thematic apperception test
b. Sentence completion
c. Brand mapping
d. Laddering
e. Word association
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The correct answer is: Word association
Question 11
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Which type of nonprobability sampling technique involves choosing participants who then refer others with similar or different characteristics?
Select one:
a. Random sampling
b. Purposive sampling
c. Convenience sampling
d. Snowball sampling
e. Quota sampling
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The correct answer is: Snowball sampling
Question 12
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Which type of research includes an array of interpretative techniques which seek to describe, decode, translate, and otherwise come to terms with the meaning of certain phenomena?
Select one:
a. Quantitative
b. Qualitative
c. Statistical
d. Descriptive
e. Causal
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The correct answer is: Qualitative
Question 13
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Jane is conducting interviews in order to develop a customer profile for her client.

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