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The focus group moderator uses the principles of _____ to focus the group in an exchange of ideas, feelings, and experiences on a specific topic. Select one: a. psychology b. sociology c. anthropology d. group dynamics e. communications Feedback The correct answer is: group dynamics Question 2 Complete Marked out of 1 Flag question Question text Which term below is used to describe the combining of several qualitative methods or combining qualitative with quantitative methods? Select one: a. Triangulation b. Dyadic support c. Inter-rater reliability d. Projection e. Component sorts Feedback The correct answer is: Triangulation Question 3 Complete Marked out of 1 Flag question Question text When individual depth interviews are aided by the…show more content…
Select one: a. Triangulation b. Cultural Interview c. Life History d. Convergent Interviewing e. Ethnography Feedback The correct answer is: Convergent Interviewing Question 10 Complete Marked out of 1 Flag question Question text Jack is participating in a research study. The interviewer asks Jack to say the first word that comes to mind when he hears a product's benefits. What type of projective technique is this an example of? Select one: a. Thematic apperception test b. Sentence completion c. Brand mapping d. Laddering e. Word association Feedback The correct answer is: Word association Question 11 Complete Marked out of 1 Flag question Question text Which type of nonprobability sampling technique involves choosing participants who then refer others with similar or different characteristics? Select one: a. Random sampling b. Purposive sampling c. Convenience sampling d. Snowball sampling e. Quota sampling Feedback The correct answer is: Snowball sampling Question 12 Complete Marked out of 1 Flag question Question text Which type of research includes an array of interpretative techniques which seek to describe, decode, translate, and otherwise come to terms with the meaning of certain phenomena? Select one: a. Quantitative b. Qualitative c. Statistical d. Descriptive e. Causal Feedback The correct answer is: Qualitative Question 13 Complete Marked out of 1 Flag question Question text Jane is conducting interviews in order to develop a customer profile for her client.

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