World's Most Powerful Brand Product Mix

(2015, Annual Report) 2. High Employment Rate- While having high numbers in employment may at first not seem like a weakness the company as listed their employment of approximately 185,000 employees as a risk to profitability (2015, Annual Report). As the cost of pensions benefits and postretirement medical benefits, changes in investment returns, discount rates, and other related assets and liabilities as unfavorable. Opportunities 1. Increase in Global Expansion- Disney plays to its brand strength and it shows with the recent opening of Disney Shanghai, that Disney can expand everywhere and anywhere in the market. But not only with its theme parks, the acquisitions of Star Wars and Marvel has led to limitless possibilities of what they can do in the market. 2. Emerging Markets- The mobile and internet brand is a threat to the company but also an opportunity, just as Walt had learned his lesson that he needs to own everything Disney has set itself up to own everything they create. Being able to move your products and offerings to the mobile market and internet is the key to surviving the next wave of innovation. With Disney having the right channels to access this consumer movement. Threats 1. Competition – Disney has many competitors in its various segments but out of all of them,