Write A Rhetorical Analysis On Advertisements

Old Spice is very blatant in the way they attract their customers. An obvious example is The Man Your Man Could Smell Like commercial. In this advertisement Old Spice envisions their audience to be anyone who is in a relationship or trying to be in relationship. The more obvious targeted audience is the female audience. To attract the female audience they put an attractive man in the commercials and try to make it seem that if their “man” uses old spice body washes their “man” will be like him.

Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products

The average United States Citizen views about 5000 advertisements a day (Johnson). Advertising is everywhere. Billboards on the way to work, ads on the internet, and paper products such as magazines or newspapers display a sale or a promotion of a good or service. Usually, the ad will give a brand or company name, and uses the product’s merits to draw the consumer closer. This has grown exponentially as advertisements in media in 1970 were estimated to be 500 a day, a ten percent increase in the last 48 years. (Johnson). This is due to the rise of technology, as the computer has become a household gadget within the new millenium. These advertisements are meant to give a synopsis of the product or service’s purpose, quality, and efficiency. If a consumer views 5000 advertisements in a single day and assuming the commercials do not repeat, 5000 goods or services are introduced. With more options to choose from in such little time, the consumer has a harder time differentiating the quality and perhaps necessity of the product. The marketers rely on the quick, impulsive decision making of consumers. With the misleading nature of many infomercials or radio broadcasts, the people of American society are bombarded with constant propaganda, thus making seemingly harmless promotions more potent to filling industries’ pockets and lessening the common population’s

In the article “What We Are to Advertisers,” James Twitchell argues that “different products have different meanings to different audiences.” This is a valid argument because every product today can be interpreted differently by people. Barbie, for example, is viewed as an awesome toy by many young girls; however, few boys purchase Barbie because it is considered to be feminine. Cowboys boots can also be interpreted differently by groups of people. Someone living in an urban city would likely consider cowboys boots to be unfashionable or out of style. Unlike people from the urban city, those living in rural areas may regard the boots to be fashionable and stylish. Another example can be seen in the fragrance industry. Perfume is nearly identical

As I got into chapter 3, I realized there's a lot more steps to write logical arguments. Claims, sound reasoning, relevant evidence persuading and knowing your audience and presenting counterclaims and objective responses. Additionally, I learned that there's in different ways of presenting your message. Such as using, the rhetorical triangle, including logos, pathos, and ethos. There are ways you can use them individually or altogether to communicate in an argument. If you really think about it commercials are written to attract certain customers and the the rhetorical triangle is used as strategies to get to people's hearts, open customers' minds and emotions, and trying to build credibility with customers and what their product in their company to come off trustworthy. So I think

When I was a kid in school, I was told that there were the basic things that you needed like clothes and food and there were the things that you maybe want but don’t really need. Advertisements do not have any effects on what we need. We don’t watch and add about how we need to eat food to stay alive; we have hunger for that. However, Advertisements greatly affect what we want.

My understanding of the ad’s audience impacted my analysis/explanation of the ad by helping me pinpoint the techniques used to indirectly persuade the consumer to buy the product. Knowing who the ad was aimed for allowed me to build a stronger connection between the advertising agencies and how they manipulated the consumer. For example, if their audience was first class people, then the techniques used were no eye contact, fancy backgrounds, and the absence of prices. Whereas if the ad’s audience were middle class Americans, then discounts were mentioned, additional adjectives, smiling, and eye contact. Therefore, recognizing the audience made it easier to figure out which techniques that appeal to the consumer were used.

In this ad, it is promoting the newest Victoria’s Secret “Dream Angels” collection. There are eight women who are modeling different lingerie sets. Also at the bottom of each model there is a name for the type of lingerie they are demonstrating. The majority are tall, slim, have clear skin, and show confidence. Most importantly, there is a bold caption in the middle of the ad stating “A Body For Every Body”. In this advertisement, it uses Pathos, the appeal of emotion; Ethos, the appeal to show credibility; and Logos; the appeal of logic. Even though the ad uses all three appeals, Patho is the main focus.

The Rhetorical aspect of this commercial requires understanding so that the audience is conscious of why the commercial was created. In today’s society with updated technology, such as cellphones, there has been an increase of accidents. In an interview before AT&T released their ad, Close to Home- It Can Wait, the company stated “7-10 people engage in cellphone activity while driving”. AT&T specifically targets teenagers through middle aged people to persuade them to put down the cellphone while driving. A little glace doesn’t only effect the driver, it effects the passengers, the people in the other vehicle, and possibly bystanders. A simple glace is not worth the effects.

Buy SAM’S Soda since it is the only one that has the cold, delicious, and crisp taste. Buying SAM’S Soda is like buying happiness. Many advertisements follow such a format; they often over exaggerate and create unrealistic expectations. In today’s society, one cannot go far without viewing an advertisement. From magazine covers, billboards, and the internet, there is no escaping the influence of advertisements.

This commercial displays a strong pathos appeal. Advice from a mother who smoked during her pregnancy is given to the audience in this commercial. Her choice to smoke while pregnant affected her child and caused a premature birth. The nicotine in cigarettes can stunt the growth of a baby while it is developing contributing to a low birth weight as well as birth defects. Babies that are born at lower birth weights typically are at greater risk and spend more time in the NICU. The tip from this mother is to speak into the opening so your baby can hear you better. I would consider this commercial a strong appeal to pathos because people typically have a natural desire to protect babie as a part of our biological instincts. Her eyes appear wide

For my advertisement, I am selling highlighters with new colors. The two rhetorical appeals I used the most in my advertisement were logos and pathos. On the top of the advertisement, it says “Most pigmented highlighter since 2005” this shows logos because I used statistics to persuade the audience to buy my product. Also on the top, it says “Highlight your Future” this is pathos because I am trying to get the audience to buy my product by appealing to their emotions. I also used new pastel colors for my highlighters to get people to buy my product. Ethos was my company logo because it is a credible source the audience can trust. The target audience for my advertisement is students because they are the ones who are going to be using highlighters

This advertisement for Mr. Cleans cleaning products is presented on a blue background on one whole page. The whole right side of the page is taken up by the dashing, clean-cut Mr. Clean himself. More towards the middle is an outline of a house with Mr. Clean’s products being used to clean up ordinary everyday messes. The most conspicuous part of this ad, however, would be the fact that every mess in the house is being cleaned up by a woman’s hand, while the product is presented by a man. Mr. Clean’s ad presents both an appeal and at the same time a stereotype towards and against women. This advertisement is suggesting that women are supposed to like muscular, hygienic men and are supposed to clean messes in their free time. The claim to a stereotype is suggested by the woman’s hand

up about two thirds of the A4 sized advert. The picture is of a woman

Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.