Write An Essay On Distracted Driving

Overall, this commercial might give fathers ideas on what car is the right one for their child. Logos, ethos and pathos can be found in this Super Bowl commercial. Logos and ethos were used to mislead parents to buy the car in the future or in the present.Pathos was used transform feelings to the audience. Also, it would be controversial to say to buy this car because it might not be useful if parents are not able to track down their sons or daughters with a one mile radius or people have to have access through a Smart

The advertisement’s stylistic choice is effective due to how they tell a story and use supportive rhetorical techniques. First, Volkswagen does this by pulling people in with the rhetorical technique of pathos. By creating a scenario within the advertisement which consumers can relate to, the viewer tends to feel a sense of familiarity and emotional attachment. The scene in the commercial that acts as the strong emotional trigger is the final scene where the young boy uses the force on the car. Whether it’s a parent watching the commercial or someone thinking back to their own childhood, there’s a way they can relate to it. For parent’s watching the commercial, they might imagine a

The target audience for this commercial is car owners. If you are too young to own a car, an insurance agency advertising car insurance will not interest you. A person who does not own a car might get a kick out of the humor in the commercial but will not bother thinking about the commercial much further.

Nationwide Mutual Insurance Company’s Super Bowl advertisement, “#makesafehappen” released on February 1st, 2015, has received negative attention because of its morbid yet practical depiction of a young boy who has passed away due to a “preventable accident” before experiencing the life in which a teen or young adult would otherwise. The advertisement also uses the death of a young child to appeal to parents; especially the mothers, largely using pathos to raise awareness of deadly accidents which could otherwise be preventable. Logos and ethos, although weak in this advertisement, also raises awareness on preventing avoidable accidents.

Texting and driving was and continues to be one of the major factors of car accidents in America’s population. In the following advertisement named, “Phone in one hand, Ticket in the other” it is noted that texting and driving are frowned upon in our society, and the authorities are giving citizens tickets for texting and driving. The National Highway Traffic Safety Administration (NHTSA) had created and promoted this ad to help decrease car accidents involving texting and driving, by informing the reader, you will be ticketed if you are caught being on your phone while driving a vehicle. The ad was first campaigned April 2015 by NHTSA. There are two messages being portrayed in this advertisement. First, the text of the ad, gets the audience thinking about two possible consequences of texting and driving. Secondly, the images demonstrate what may take place if you are using a cell phone while on the road. Lastly, both the text and images work together to get the message across that if you are caught texting and driving, you will be ticketed, and the use of a cellular device while driving can lead to a car accident. The, “Phone in one hand, Ticket in the other” ad successfully portrays its reasoning for being invented, and I believe the presence of this ad will decrease the amounts of accidents in America.

So many other advertisements relied on the statistics of accidents occurring from texting while driving that it was viewed as a sort of failed tactic. It does utilize, however, logical reactions from the characters witnessing the car crash. This realistic situation is logical to viewers everywhere. In four short minutes, the video creates an emotional attachment to each of the characters. There are people of color, men, women, children—someone for everyone to relate to. For example, the man driving his truck sounds hopeful about the future while speaking with his wife. When these characters are suddenly thrown into this violent situation, many viewers may feel upset. AT&T is a well-respected cell phone company who could easily encourage as much cell phone usage as possible in order to gain more money from activities such as data usage, but instead promoting safety. This proves gives the author credibility by showing the audience that even such a large company truly cares about the well-being of the general public. The fact that they are working so hard to discourage texting while driving speaks volumes about the company’s

A very effective piece of propaganda in that it captures the reader’s attention successfully by placing a picture of a child in the focal point of the advertisement. The child plays a vital role in this piece of propaganda in that it represents a loved one, family member and anything cherished. It shows what could be left behind, if a driver chooses to ignore safe driving. Choosing a sorrowful child’s face, further enhanced the emotions of the reader, as the advertisement would not have the same effect if an adult was shown instead. The advertisement also suggests that the driver has been negligent in his/her duty of care toward their family. This also instigates a number of feelings in the viewers mind about their family, and the result to their loved ones.

The advertisement utilizes pathos to demonstrate the consequences we go through when having distractions while driving. The image shows how another person is yet again the victim of a cellular device. The ad tries to convince us that it’s not too late to take action in hope that a tragedy like this doesn’t occur. In conclusion, a habit like this is hard to overcome but with time we will make better choices, choices that are capable of saving our

In an attempt to bring awareness about distracted driving to viewers, AT&T has decided to show a different perspective about the issue. Drivers who chose to display reckless behavior while driving are often viewed as careless, and irresponsible. However, many times even a responsible, caring person can make a bad decision and become distracted. This moment of bad judgment can lead to a tragic accident that will affect all those involved. The commercial The Unseen by AT&T used in their It Can Wait campaign is effective in getting their message across. Through the use of scare tactics and people’s emotions AT&T’s commercial; The Unseen is effective because it gets drivers to think twice before becoming distracted behind the wheel.

There a drunken wine glasses that are being stacked in a row while the car is moving. After the 4th glass is stacked the car makes a turn and crashes with an incoming vehicle. I believe this ad was mildly effective. We had wine glasses and a car crash, so it does present the point of drunk driving, but besides that there is not much of a shock factor or silly humor to it.

The targeted audience for this commercial was towards everyone, specifically drivers and/or those who have a cellular device. Texting and driving is a huge distraction in our generation, the audience was targeted because of many recent studies on car accidents. Since the audience consists of drivers, this includes that the exigence of the video is to mention that texting is a huge problem in our society. Recent studies have found that “1 out of 4 car accidents are caused by texting and driving”. This demonstrates that texting and driving is a becoming a worldwide problem for the community. Distracted driving is not acceptable because it can endanger the drivers life and even the people around him/her. The purpose of having this commercial series made was to inform drivers that texting and driving is not acceptable, no matter who is in the vehicle. Whether you are alone or not, texting and driving should not be a thought because of risks that are there. The context of the commercial took place throughout a neighborhood, a nice neighborhood and daylight still out. The commercial was shot during the middle of the day to demonstrate the driving. While driving during the day, it's easier to see many things on the road. Although, there's never good time to see a child running across the street while on the

The advertisement is one of those that automatically make you feel bad, pathos is shown in this picture. Showing a little boy who is in a wheelchair is the worst thing to happen to somebody. The boy is sad, the publishers really want to make the audience aware that driving carelessly is dangerous, so dangerous it could affect you in many ways. It can cause minor to severe death accidents. Driving is

The creators of this commercial grasp the hearts and minds of their audience by first bringing out a situation and people who can relate to the common driver, then second exposing them to the extreme consequences of texting and driving, while also setting the mood with appropriate music. By appealing to the emotions of the audience so strategically, the producers carry out an attempt to impact the actions of any drivers who may view their video and change how they view distracted driving in their personal

Shot to aim directly at people who tend to disregard warnings and are most like to be distracted drivers, texting and driving PSA’s bring awareness and self consciousness to the general public as they display from moderate to severe graphic scenes on what happens when you take your eyes off of the wheel. A distracted driving PSA ad is not only one of the best ways to alert people of the consequences of unfocused driving, but it can also reduce the number of distracted driving incidents, thus keeping families not only careful and alert, but alive and safe.

The background of the ad has a color scheme of white and blue, a large portion of the background is white and the blue color is fading. I think they chose these two colors because of the BMW logo which is blue and white for simplicity. To the left side of the ad shows someone’s legs, below the knee which fills up the majority of this ad; the left leg is normal, while the right side is an artificial leg. To the right of the ad there’s a black colored vertically aligned text saying:” Spare parts for humans are not as original as those for cars.”. Under that text is also vertically aligned with the text above saying “Don’t Drink and Drive”. Below that there’s a small text saying, “Issued in Public Interest by”, following with a small BMW logo underneath