Write An Essay On Focus Groups

The focus group (a less formal forum) included a medical doctor, two residents, two community members, two family members of the residents, nurses, director of nursing, the administrator, a member of the board of the directors, an IT specialist and human resource personnel. A focus group is a specialized group interview in which group members are not told exactly what the interviewer wants to

Focus groups can be an excellent way to collect data and be able to identify if the interventions have an effect on the clients (Stringer, 2007). I’m interested

In order to gather a lot of data, a focus group is recommended. According to Howitt D. (2013), an optimal focus group consists of six to ten participants (Howitt, 2013; Morgan, 1997). The fact that an experienced interviewer conducted the interview led to good control and desired data(Morgan, 1996). Furthermore, a thematic analysis provided a systematic overview of the results.

A focus group is similar to that of an AA meeting. For example, a researcher can gather subjects that have problems abusing alcohol and analyze the written information during the whole interview process. This can relate to a narrative analysis where the subjects share their perspectives in their own words. Through these methods, a researcher can gather information about the possible social influences that the person is explaining.

I believe the focus group research will yield informative data because the participants are experienced individuals that have knowledge of the software program. This method reduces the required time it takes to obtain information by focusing on the topic, therefore making it very direct. It provides an intimate setting for individuals to encourage participation. Individuals have a tendency to feel more comfortable when they are around others that share similar experiences. Although personal bias and disagreements may arise, focus groups provide a good starting point and other methods can be used to eliminate bias. The first method is to ask questions. Questions pertaining to the software, hardware, training, troubleshooting, etc would be helpful

Focus group: a small interview of people who are brought together to discuss a particular topic.

The focus group interviews were located in a classroom in Rowland Hall, on the campus of the University of California, Irvine. There were four students and a moderator in an empty classroom. They were strategically placed in a circle, so the participants could all see each other. The students being seated in a circle made it the prime environment for open dialogue. This particular classroom was chosen because it was convenient to all the participants in the study due to its proximity to the classes on campus. The classroom was very quiet and there were no interruptions while the focus group interviews were in session. The time was not shown so the participants could not be distracted and they can focus on the questions being asked. The only

Thank you for your participation. Your participation is voluntary and the statements made in the focus group interview have no relationship to or influence on your current or future study or your work and responsibilities. Your participation in this study will be kept confidential by the researcher.

To comprehend why focus groups are famous, and where they are suitably utilized, we investigated a portion of the suppositions that underlie the utilization of focus groups as a method for information accumulation. In particular, we needed to see whether there is a "group contrast" in the sort of reactions a group interview produces compared and an individual interview. We additionally examined a few contrasts amongst the group and individual interview members, as far as

Focus groups: Discussion of selected members (a mix of parents, teachers, academicians and psychologist) in a focus group will help the company gain insight about what the customers are think and how they perceive the product (Kotler, 2000). This will also help in identifying any gaps between the product presently available in the

To my understanding the idea behind the focus group method is that group processes can help people to explore and clarify their views in ways that would be less easily accessible in a one to one interview. Group discussion is particularly appropriate when the interviewer has a series of open ended questions and wishes to encourage research participants to explore the issues of importance to them, in their own words, generating their own questions and pursuing their own priorities. When group dynamics work well the participants work next to the researcher, taking the research in new and often unexpected directions.

Focus groups are organised, group discussions between group members and the researcher, and are most suitably used for exploring specific topics, on points of view, exploring attitudes and personal experiences in order to obtain data. In contrast to interviews that asks a specific set of questions. The role of the focus group researcher is essentially to steer the direction of group discussion or to provoke participation through further questioning when all seems flat. The researcher needs to collect data, during the discussion. Also, prevent an individual participant from dominating the discussion and encourage the more reserved participant. Finally the researcher must at all times ensure flexibility, objectiveness and empathy and analyse collected data for the report. According to Forsyth (2010, p. 130) Tuckmann and Jensen’s (1977) model of characteristics within a group, consist of four stages of process, the first or initial stage, ‘forming’ is when individuals within the group have not articulated any view and have little trust and no conflict is present, however, there is an element of apprehension. The second stage, ‘storming’ takes place as participants in the group start to become less apprehensive, more trustful and start to assess each other through subtle and not so subtle arbitration, exploring their

This paper introduces focus group methodology, gives advice on group composition, running the groups, and analysing the results. Focus groups have advantages for researchers in the field of health and medicine: they do not discriminate against people who cannot read or write and they can encourage participation from people reluctant to be interviewed on their own or who feel they have nothing to say.

One of the factors to consider is to ensure that the people being involved in the focus group have a common background and that they have comparable experiences in terms of investment or money spending activities. This is very important since there should exist no conflict among the members in a focus group. The other factor to consider relates to the questions that the moderator needs to ask the focus group members. The questions must be formulated carefully prior to meeting the focus group. The moderator of focus group must have prepared the questions in advance by considering the background and the experiences that are common to the members in the focus group. This will help in getting the intended information which will be helpful in establishing relationships among the various variables. Further, the other factor

Carson et al (2001, p.114) refers to focus groups as “A research technique that collects data through group interaction on a topic or topics”. They also suggest that the central distinctive characteristic of focus groups is group interaction, which generates a mass of data, which would be