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Write an Essay That Outlines the View That a Consumer Society Is a Divided Society.

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Write an essay that outlines the view that a consumer society is a divided society.
In response to this statement, there needs to be consideration as to whether or not a consumer society, like the one we live in in the UK, is a divided one or not and if so then where these divisions are displayed. Therefore throughout this essay, I’m going to explore some potential divides within society, specifically looking at division between the rich and poor, able-bodied and less able, and lastly the division created between those who have power to influence where we shop and those that do not have as much power, drawing on the example of supermarkets vs. small shop keepers on the high street influencing the consumer public. I will be using ideas …show more content…

We spend more money on things we ‘are in to’ than groceries in a week. If you are poorer than the average person in the UK, then it would be very difficult to fit into a society that revolves around consuming when you cannot. *2* Zygmunt Bauman depicts this division between poor and rich in his concept of the seduced and the repressed (Bauman, cited in Hetherington, 2009, p25+26). According to him, people that live in contemporary western society can be roughly put into two categories. The seduced being those who are able to ‘consume effectively’; they are employed, or young and good looking or have a particular skill that is valued financially within society. The repressed might be those that are old without a good pension, or the homeless. These people are repressed as they, more often than not, do not have the means to consume effectively and are therefore valued less in society. This causes a division as they are likely to not feel accepted by the majority who are able to consume.
*1* Good content but try to be briefer, no need at all to refer to the module: “Hetherington displays a graph showing average household expenditure in 2007 (Hetherington, 2009, p 24)”.*
*2* Here is where you could helpfully split this paragraph, the first section could have your main point emphasised again and then this would make a good paragraph on its own.
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