Written Report for “July at the Multiplex”

Media is everywhere, it became a part of our life. We are exposed to thousands of ad messages every day and it's hard to imagine how it would feel to live without them constantly surrounding us. Today we see ads in print publications, TV commercials, emails, on different products, massively scattered in sport venues, and it’s even spreading into public spaces. In his documentary, Morgan Spurlock delivered a fascinating satire of the process of placing products into movies and tried to delve into the nature of advertising in our society.

July 4th is fast approaching, how will you be celebrating? We share 10 ways you can celebrate the 4th of July.

By mid 2002, the company had 349 screens in 31 locations and had generated a reported compound annual rate of return well in excess of 20% for its initial investors. 2-for-1 Wednesdays In the spring of 2001, Cinemex’s competitors began offering a special deal: any customer who purchased a ticket to see a film on a Wednesday (traditionally a slow day at the box office) would receive a second ticket at no additional charge. This ploy cut into Cinemex’s attendance figures (Exhibit 3). On five of the first six Wednesdays after the deal’s introduction, Cinemex’s attendance was less than in the same week during the previous year. Heyman faced a difficult decision. Should he offer his own two-for-one deal on Wednesdays? This might raise attendance, but since many tickets would be given away for free, it might also reduce ticket revenues. Or should he do nothing, hoping that the appeal of Cinemex’s customer service package would eventually bring customers back? Heyman’s first step was to review his attendance data. What made this difficult was that week-to-week attendance was highly variable, depending on (among other things) the time of year, the popularity of current films, local weather conditions, and the timing of holidays. The question was how to disentangle the impact of these factors from those of Wednesdays at Cinemex Page 2

Commercials, such as the 2012 Chevy Silverado Super Bowl commercial, have become part of people’s everyday life, constantly shocking, exciting, and engaging people with the meaning behind them. People see commercials every time they turn on the TV and file the information away for later situations, such as information about a cell phone data plan or a new vehicle just announced available. Each commercial watched promotes some sort of cause, object, or idea that companies want to sell to the common person. Commercials use symbolism, imagination, ethics, logic, and emotion to sell these things using their promoting techniques, one strong example of these things in action being the 2012 Chevy Silverado Super Bowl commercial.

Children are easily influenced, and this can be taken advantage of in the commercial industry. Thy have the desire to fit in and do what is considered “cool”. Many people believe that people use this desire to their own benefit in order to create profit. While it’s true children are easily manipulated by commercials, these commercials and be beneficial to the child's development. Commercials can be used to bring good ideas and good life skills to children that will lead them to being a successful adults. Commercials aimed at children are ethical because they can reinforce positive behaviors and good ideals. This is shown through articles, press and reports.

Advertisements are an extremely prominent part of American society. Very few places exist that an individual can go without being exposed to some form of ad. From product placement to billboards, advertisements exist in nearly every facet of life. Marion Nestle discusses what she considers to be one of the more heinous forms of advertisement in her essay, “The Supermarket: Prime Real Estate.” Nestle uses several persuasive techniques to convince her audience of the evils of supermarkets. Her use of emotionally charged phrases paired with her more logical assertions help to drive her point home while her clear bias and lack of supportive source detract from her overall argument

Advertisements are everywhere. They are a major part of modern day society. Whether it be a television commercial, an internet banner, or a billboard, advertisements influence people of all ages, but they affect a certain age group much more than others. Children ranging from toddlers to teenagers are exposed to thousands upon thousands of advertisements each year. Some of these advertisements are damaging to children, while others are a positive influence. Advertisements can either be used as a tool or a weapon. Food advertisements and manipulation strategies are both positive and negative, and how companies use them decides whether or not marketing to children is ethical.

Freedom Summer was a nonviolent effort by civil rights activists to integrate Mississippi's segregated political system during 1964. It raised the consciousness of millions of people to the troubles of African-Americans and the need for change. Americans all around the country were shocked by the killing of civil rights workers and the brutality they witnessed on their televisions. For nearly a century, segregation had prevented most African-Americans in Mississippi from voting or holding public office. Segregated housing, schools, workplaces, and public accommodations denied black Mississippians access to political or economic power.

TRIO Day, an opportunity for students to get a better grasp of college preparation and experience. TRIO, programs that had helped millions of students earn college degrees. As a sophomore, with a successful completion of TRIO day, would I be able to join those millions?

July 4, 1776 marked a very special day. A day that holds the future for many. The day that reminds us year after year up to this day and beyond that we shall never forget. How special you may ask? July 4th is known as the 4th of July. We celebrate this day with fireworks, parades, cookouts, camping, vacations, and more. What are we celebrating? We are celebrating the day America became free. The day our founding fathers adopted the Declaration of Independence. The day that 13 colonies claimed their independence from Great Britain.

In the story Across Five Aprils by Irene Hunt, the author thinks about the historical accuracy of the war and wants to show some galore. She talks about when neighbors fought against neighbors and when brothers fought against brothers. She sends the letter to the family when Bill says he didn’t fire the shot that killed Tom. So she uses both to make this novel even more interesting.

Although, Powell uses various forms of visual and verbal acts of communication to appeal to our emotions. I, however believe that Nate Powell is a master at combining text, image, shading, and design work to communicate passions, events, and powerful messages. Powell makes smooth conversions from the past to the present throughout the book March. He uses the colors grey, black, and white as backgrounds to pertain to certain emotions in the book to actually explain what John Lewis and others went through during the civil rights movement. This is how Powell hooks in readers and keeps them interested in the book.

In the Summer of 1964, the Mississippi Summer Project, also known as Freedom Summer, was organized by several Civil Rights organizations such as the Student Nonviolent Coordination Committee and the Congress on Racial Equality. The event that caused the start of Freedom Summer were that many African-Americans were not registered to vote, this was because the southern states had implemented literacy tests that were unfair and could be interpreted differently, and Poll Taxes which were ridiculous amounts to pay ("Freedom Summer"). Other causes include the case of Plessy Vs. Ferguson, which stated the “Separate but Equal” clause, and also Racial segregation. Freedom Summer Volunteers included White Northerners, and the organization was made to focus on the Mississippi Freedom Democratic Party, Voter Registration, Freedom Schools, and Community Centers (“Timeline: Freedom Summer”). There was a need for the Freedom Summer because Many African-American People in the south were being oppressed by Literacy Tests and Poll Taxes.

In 1998, Disney produced a groundbreaking movie that promoted girls to be themselves and be who they are. The message this movie conveys is to always be yourself no matter what the social norm promotes you to be. Despite this being a very heartwarming movie with a positive message, back in the 1930 's it would have been considered heresy. The Hayes Code was enacted during this time and enforced general rules onto films in order for them to stay morally acceptable for the public. This Disney film breaks a few of those rules, most notably the first and third general principles, which involve causing the audience to gain sympathy toward the side of the crime/wrongdoing, causing the law to be ridiculed and indecent exposure during a bathing scene; which as a result caused me to not agree with the “Reasons Supporting the Preamble of the Code” section of the Hayes Code.

This morning on my way to the Capitol I was able to talk to my kiddos on the phone as they was on their way to school like I do every morning while I'm here in the city . As I told them I loved them and to have a great day I was reminded why I am here working so hard and having to spend nights on end away0 from them . This morning the Oklahoma House of Representatives will be voting once again for the 3 rd time on a cigarette tax bill . I am not against the cigarette bill for the health reason behind it, but I am against it because the leadership in the House of Representatives are making running this bill to patch the budget hole that we find ourselves in . The money that comes in from this bill goes into the states general revenue fund and