Wwe-Case Analysis No.1

2637 WordsNov 9, 200811 Pages
WWE-Case Analysis No.1 The World Wrestling Entertainment, also referred to as the WWE, is an integrated media and entertainment company that has a wide array of businesses that have a very passionate loyal customer base. It has been considered the recognized leader in sports entertainment for more than twenty five years. The WWE mission statement captures the WWE purpose and what it intends to do. It states,” We seek to be a preeminent global provider of entertainment that evokes a uniquely passionate emotion from our fans. We will continue to leverage our content and talent across all media platforms to drive revenue and strengthen our brand.” The WWE vision declares what the WWE would like to see in the future. This vision is part of…show more content…
Digital Media and Films accounted for the other eleven percent. I would try to increase revenues from television from 24% to 35% by expanding my venues and adding additional contracted networks for programming. I would also increase the WWE exposure in the global market by pushing consumer products and pay-per-view sales. The WWE is a very powerful, one of a kind, entertainment industry. It has evolved from being a sport to all out entertainment for a very diverse demographic market that averages ages 12-34. For this reason, the organization has to keep up with the consumer megatrends and be flexible enough to appeal to all ages. This is a family oriented company that is family owned and that being said one of their goals should be to appeal to everyone on some level, not just the die hard fans. This allows for constant growth and external opportunities. Expansion of digital media will help to obtain this goal through increased online advertising, increased video on demand services, as well as increased content on the internet that drives the WWE story lines during live performances. WWE Mobile services are to be offered that include ringtones, wallpaper, videos, text message alerts, and mobile voting. Consumer product expansion will continue to soar through powerful distribution channels like Wal-Mart & Best Buy. Bringing in new distribution partners such as

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