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With this, online friendships are a self-seeking prophecy. This idea diverges from the original studies of online relationships, which discovered that internet users are lonelier than those with less access to the internet (Tufecki 7). The more recent study of the hyperpersonal nature of today’s society online, known as “Seek and Ye Shall Find”, found the opposite to be true, emphasizing that individuals who believe that online friendships and strong relationships can be gained through those networks have much higher odds (52%) of acquiring new friends (Tufecki 7) and benefit most from online interactions. The hyperpersonal nature of the cyberspace comes to be seen as a space for people to be freer of social judgment due to the mediated communication deemphasizing appearance and shifting its focus towards

* What makes social network sites unique is not that they allow individuals to meet strangers, but rather that they enable users to articulate and make visible their social networks. This can result in connections between individuals that would not otherwise be made, but that is often not the goal, and these meetings are frequently between "latent ties" (Haythornthwaite, 2005) who share some offline connection. On many of the large SNSs, participants are not necessarily "networking" or looking to meet new people; instead, they are primarily communicating with people who are already a part of their extended social network. To emphasize this articulated social network as a critical organizing feature of these sites, we label them "social network sites."

Social networking is all the crave in today’s society. In 2017, 81 percent of U.S. Americans had an online networking profile, representing a five percent development contrasted with the earlier year ( ). Social networking in the working environment can be an important apparatus for organizations. It can, in turn, cause significant issues at work. Bosses are confronted with the need to create online networking approaches that enable the organization to receive the positive rewards of social networking use while limiting the negative impacts. Issues happen when workers take advantage of work web access for individual use amid work hours. Managers must choose if the utilization of web-based social networking exceeds the potential for negative effects.

One of the greatest technological advances is the creation of social networks. According to Oxford Dictionaries, it is defined as “a dedicated website or other application that enables users to communicate with each other by posting information, comments, messages, images etc”. Sites such as LinkedIn (mostly business-oriented network) launched in 2002, MySpace in 2003, followed by Facebook (originally a dating web site) in 2004, and Twitter in 2006 are just some of the most popular and widely used social medias. Through these sites, a person can easily connect with a long-lost friend, keep up with current friendships, and contact family members that live elsewhere, all online. For many individuals, after finishing a stressful day of work or

THE EFFECT OF THE USE OF SOCIAL NETWORKING SITES IN THE WORKPLACE ON JOB PERFORMANCE

Social networking websites (further referred to as SNS) are web based platforms in which people connect to other individuals that they already have a real-life connection to, locate individuals they have shared interests with, and they allow users to share information with others such as photographs, life events and thoughts. Being able to keep current with one 's personal group quickly and easily is one of the reasons SNS have become so mainstream (McKensie 436). The ability to communicate to a wide audience in real time has its benefits, such as maintaining friendships with people one would have otherwise lost contact with, giving shy people the ability to interact with others without feeling overwhelmed, and constructing new relationships with peers.

Improvements have been made in technology causing the number of users on social media to rise every day. The use of social media depicts the relationships between people and how the communication progresses. As stated by Heidemann, Klier and Probst (2012) social media cites are online communities that help individuals to bond and create relationships with each other. Therefore, social networking sites help people find others with similar interests; it helps sustain and uphold their relationships and helps people to find resources and knowledge. (Heidemann, Klier, & Probst, 2012). In this way social media helps people use their capability to organize and maintain any present relationships and aids individuals to classify a

The purpose of this study is to explore the impact of social networking websites on productivity of the employees. It also aims to understand the consequences of allowing unrestricted access of social networking websites to the employees of the organisation. The report will present whether there is positive or negative relationship between employees’ involvement in social networking websites and their productivity.

Counterarguments suggest that online communication expands social interaction because it connects you to a plethora of people at a fast rate. The research of Cooper and Sportolari (1997) was significantly useful because according to experts, the use of the Internet in romantic relationships lowers the pressure of physical attributes, more freedom to meet someone new regardless of gender, and allows you to develop healthy relationships with a variety of people.

Social networking sites are used for awareness and connection, and presently the social networking site (SNS) seems to be the mantra that affects the productivity of employee in the workplace. The new media is growing so fast that it makes it imperative for employees to embrace the medium. The purpose of the study is to investigate the relevance of collaborative technology such as social networking to employee productivity and knowledge in the workplace. The study conducted among professionals of private firms indicate that social networking become an integral part of everyone’s life and have a strong impact. People use it for acquiring information, for conversation, to keep them update related to pressing situation of world and to gain information regarding latest professional opportunity, trend, and culture in place. Females use it for sharing information that relates to dress/fashion, trendy styles and for other branded commodities. The conceptual paper examines positive and negative perceptions of social networking sites, provides the relationship between social networking and employee productivity and examines whether social networking are capable of increasing the levels of employee performance and satisfaction. It was discovered that the use of social networks at work helped employees improve their productivity, but numerous studies also found the opposite. Thus, organizations

There has been a lot of theory about the effect of Social Networking Sites on people’s lives. Some apprehension that Social Networking Sites utilization may reduce human connections and contact, maybe expanding social segregation. Others delight that pervasive network utilizing innovation will add to individuals ' stores of social capital and lead to other social adjustments.

The Internet is more than just a means of seeking information. People discovered that the Internet could be used to connect with other people, whether for business or commercial purpose, make new friends, reawaken old friends and long lost relatives. The emergence of social networking sites (SNSs) simplify the whole process as majority of them are free to use, they are easier to use and navigate, because it does not require advanced knowledge and experience of the internet and are made up of a wide array of different formats and topics; this means that just about anyone can connect. Currently, there are hundreds of SNSs that can draw millions of people, with diverse technological affordances.

Social networking websites are helpful in every manner of life. One example, a person having trouble with their car may find answers through a Google search, instead of an inspection at a mechanic’s. It will save a lot of time. Someone can learn a new recipe with a detailed description, or a video demonstrating the procedure. Previously, people had limited options in meeting new people, such as “through work,

On the other hand, organization capitalizes on employee’s enthusiasm for the technology (Appendix 2). As social networking is the trend in the climate, more people will use Smartphone to associate with one another. These provide the interaction of organization to the employee and also creating awareness of the

The social sites these days are gaining a lot of popularity with almost all of the educated youth using one or more of the social networking sites. These have played a crucial in bridging boundaries and crossing the seas and enabling them to communicate on a common platform( Dinh ,2011).The increased use of social networking sites has become an international phenomenon in the past several years. Through these websites everyone connect with their peers , share information ,reinvent their personalities and showcase their social lives (Boyd , 2007).Many people have internet on their phone and a touch of a button check their mails ,their Facebook , movie times, their bank balances etc. Some people argue that the use of social sites in the workplace leads to better employee productivity such as higher morale and other argue that the use of social networking sites in the workplace regulate in loss of labour productivity due to time wasted at work (Wavecrest, 2006).In todays world Facebook , Twitter ,Myspace are common websites for people to meet and make acquaintances.