Fm And Boston's Radio Wars Case Summary

Radio broadcasting has become an influence in contemporary times as it is a way of communication to a wider audience. Through radio broadcasting, we are introduced to a variety of components, different music genres, currents events both locally and internationally, competitions, free giveaways and live interactions between presenters and listeners. However, it is the idea of co-presence that is stimulated through these components in which makes radio broadcasting exciting to listen to and engage with. The realm of co-presence within radio broadcast has defined how the audience is actually listening to their preferred radio stations. In this essay will discuss and break down concepts such as intimacy, liveness and the implied audience that define the hegemony of co-presence with in radio broadcasting as described by Hugh Chignell’s in his text, Key Concepts in Radio Studies (2009). This essay will also be focusing on how the Mai FM breakfast show, Mai Mornings (2017), deliver Chignell’s concepts in order to understand the importance of co-presence. Mai FM is a hip hop and RnB station that is broadcasted all over New Zealand, and throughout the radio station, Chignell’s concepts are highlighted. Scholarly references will also be included throughout to shape the argument.

In today’s music industry, if you are not working, you are missing out. If technology does not do its job, important opportunities can be missed. The music industry is always on the go, and the live music industry is currently booming. New Frontier’s current target market includes the bands that would be in the genres that are listed above. They are a company that believes in their artists and wants them to trust that they will have help to grow and evolve to their full potential.

Both the radio and records have had significant impact on the development on rock n’ roll. Similarly, the radio and records gave musical artists an extended ability to stretch their audiences. Strongly intertwined, while they both gave listeners the ability to find artists they like, there are some clear differences between each the developments of the radio and that of records. In the years prior, the music industry was built on the “Tin Pan Alley” system that strictly controlled musicians and popular music (Schloss, Starr, and Waterman, p. 2-7). And much like the spirit of rock n’ roll itself, people within the industry eventually grew tired of conformity and no longer felt the need to follow the rules. Radio stations started forming separate licensing companies (BMI), which allowed them to play what they want (Schloss, Starr, and Waterman, p. 7). With an “open door” policy that allowed broadcasters to play music they wanted, radio stations had the important job of sharing a variety of music that could be heard all across the country. The radio began to function as a way of transporting records and genres of music all over the country from the traditional cultures they formed, which includes R&B, blues, and country. This reshaped the music industry by expanding its reach to new audiences. This, “allowed songwriters working outside of mainstream pop to claim royalties on the use of their songs on broadcasted

After the First World War, many people were looking forward to good times. The 1920’s presented people with this time of fast-paced fun and adventure. Entertainment was the foremost part of everyday life during the 1920’s. Radio introduced a whole new practice of entertainment to people’s everyday lives. Likewise, through the utilization of the radio, people were able to experience a new medium to entertain themselves. Furthermore, the radio changed the face of society’s culture through its widespread use. In addition, radios provided people with a new, effective and efficient means of communication. Radio was a fundamental aspect in people’s lives during the 1920’s as it provided many people with news and entertainment in their

“Something 's wriggling out of the shadow like a gray snake. Now here 's another and another one and another one. They look like tentacles to me ... I can see the thing 's body now. It 's large, large as a bear. It glistens like wet leather. But that face, it... it ... ladies and gentlemen, it 's indescribable. I can hardly force myself to keep looking at it, it 's so awful. The eyes are black and gleam like a serpent. The mouth is kind of V-shaped with saliva dripping from its rimless lips that seem to quiver and pulsate"(Eidenmuller). During the golden age of radio, many people tuned their radios to the Sunday night Halloween eve radiobroadcast of Orson Welles’ adaptation of the War of the Worlds. As the sun was setting and the moon

Soon after Second To None started to merge onto the slow lane around 2000-2001, Rod Roc kept it moving and decided to give birth to a beautiful brainchild named, Souled Out Radio. Souled Out Radio was a full blown radio outlet that catered to local Bay Area independent artists/musicians and beyond. The inspiration manifested from an evil plot developed by corporate pigs to buy out all the local radio stations (106KMEL, WILD107, etc) and basically eliminate all free airplay. Thus, causing the stations to abide by premeditated (limited capacity) playlists that were created by what corporate America thought should be played, otherwise known as, simply force feeding the public. Souled Out Radio's show lineup was; Schoolyard Saturdays, Sunday Night Break-Fast, and the Thursday Night Throwdown, which were all broadcasted live on location and/or at his Vallejo home

As a company in the streaming music Industry, it is essential to have a competitive advantage in order to stay in the run. Indeed, a big competition is established between all the companies which are using more or less the same business model. In the streaming music Industry, it is easier for clients to make implicit bargaining. Indeed, the more subscribers a company has, the more music labels will be in

For decades, National Public Radio has maintained a legacy as a successful worldwide news organization. However, the news produced tends to be consumed mainly by an older audience. It has a reputation among millennials as one of the less entertaining news outlets. It is essential for news to be exciting in order to capture the attention of this millennial audience, and NPR tends to lack the excitement value it needs to fully reach this massive demographic. In order for the station to better attract and maintain millennial readers, viewers and listeners, the organization needs to cater to their lifestyle habits and preferences. In a constantly changing and developing world, NPR needs to be ahead of the game in technological advancements.

In young Hurwitz´s case, as a deejay he was costing the station money by turning listeners away because of the type of music he was playing. Not commenting on the talent of the songs´ creators, if the music was not in line with the image of the station, then the managers would have been forced to let Hurwitz go if he was unwilling to uphold the image of the station. The risk for the station is one person losing a job or an entire company being put out of work. For example, if a law firm has a strict dress code of suits and ties and a lawyer decides to attend meeting with corporate clients in shorts and flip flops, the firm would have to make a similar decision as the radio station.

The competitive strategies employed by WFM are in line with the idea that in order for an organization’s strategy to be effective, it must encompass at least one of three crucial areas of differentiation, focus, and cost leadership (Barney & Clark, 2007). A company does not have to employ these three strategies entirely and may focus on employing only one. Or, the company may incorporate certain aspects of each into the overall strategy. Currently, WFM employs on major strategy, and partial aspects of two others, that will be explained in the paragraphs below.

The radio is one of the most influential pieces of technology ever invented. From political debates to Taylor Swift’s latest hit, with the help of the radio, society stays informed on a plethora of topics. Freddie Mercury wasn’t lying when he said, “and everything I had to know, I learned it on my radio.” In almost every country in the world, there is at least one radio station used to broadcast news to it’s people. Since the creation of the FM radio, it has been used to reach out to people over a certain area and keep them informed about the society they live in. During the 1930s and the 1940s, the radio played a very important role in history; it was a tool used during World War II by America, Great Britain, and Nazi Germany. By sending

Over the past decade, the use of CDs has been replaced with online streaming and retailing. This has eliminated much of the record companies revenues as they were used to making most of their profit off of distribution and promotion of physical copies of artists albums (Niemen). This has caused for a major shift and remodeling of major players in the music industries business models. Companies such Sony, Warner Music Group and Universal Music Group have started to completely rethink the way they conduct business (Forbes). In the past record labels were not only responsible for production, distribution and promotion of an artist and his/her music, but they also acted as a bank (Forbes), funding the artists tours and recording sessions. Recently, these music giants have been moving towards becoming more of a modular network organization. What this means is that they are less occupied with the nitty gritty, and more focused on what they do best which is distribution and promotion. This also allows for more freedom of creativity for the artist as well as fairer split of profits (Forbes). This adaption of new business models clearly shows the versatility of the music industry in adapting to new times and technologies.

The needs to contain costs and benefits of leveraging strong brands through acquisitions, merges, alliances, licensing by the big player while attempting to gain a bigger share or to control the market.

| WT Strategies: * Innovate and relaunch new products. * Keep contact with potential suppliers for long terms. * To do contract with suppliers.