Wynn Resort

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History
Wynn Resorts, LTD was formed by former Mirage Resorts Chairman/CEO Steven Wynn on October 25, 2002, who currently serves as the Chairman of the Board and CEO of Wynn. His knowledge of the gambling and casino industry is indispensable to Wynn Resorts, as he is accredited to turning the luxury casino industry in Las Vegas into what it is today. Wynn’s mission is: “A commitment to providing an elegant environment, high quality amenities, a superior level of service and distinctive attractions for our customers.” The company currently has operations in both Las Vegas and Macau Peninsula in China. Wynn Las Vegas, the company’s first development, was opened on April 28th, 2005. A year later, the company broke ground on an extension to
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Wynn resorts’ greatest marketing strengths are strategic development of its products.
As Wynn resorts targeting same customer segment, high-end customers in both Wynn Macau and Wynn Las Vegas, they can use cross-marketing strategy to offer customers to travel and vacation in other parts of the world. Weaknesses
Wynn Resorts completely dependent on Steve Wynn. If Steve Wynn left the company from any reason other than death or a severe disability, the resort would lose all lines of credit.
Wynn only focuses on high-end customers, missing a large customer base of middle income clients.
As Wynn charges high price, as a result they increase rates at a slower percentage than all other competitors on the Strip. As an example, Wynn’s average room rent increased 4.4% from 2005 to 2006, whereas competitors’ rate increased from 5 to 9 percent in that year.
Wynn resort Ltd. being unable to collect its gaming debts of customers from Macau.
Products of Wynn Resorts are non-compulsory. Therefore, propensity to sale these products are subject to volatility of changing in consumption pattern, both in the US and Macau.

Opportunities
Demographic changes, such as- aging population, who are healthy and wealthy are willing to spent on fun and recreations.
Gambling is

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