X-1

Ronald Rael and Virginia San Fratello are the founder of research in 3D printing, they named their research project as Emerging Objects. They develop a new product where it is able to do 3D printing from many resources. The traditional 3D printing can only be used to create a prototype where the producers only produce it for samples. The goal of both founder of this project is to make a 3D printer where it is not only a sample but we can also use it immediately. In my opinion, we can use this technology to help our company saved money and be more sustainable for the environment

| * A need to have a certain product * Consumers will search until that product is found * Need products that stand out from others * Customers have problems making decision so the company will have to try to make that decision easier for them

Goals- The company is developing and expanding their product line to provide new ways to support athletes whether

The 3D printing industry had a little controversy. This controversy revolves around a small start up in the Allentown, PA area called “Just3DPrint”. Company is founded by four college students who had a dream, “offer 3d printing services”. The controversy does not revolve around their printing service, but it involves two powerhouses, Thingiverse; a website that allows 3d modelers to share their creations for “free” in a non-commercial manner and Ebay, the largest auction website in the world.

This company’s mission is to provide sports minded people the ability to buy quality fitness products at great

Prototyping has long been recognized as a low cost technique to test initial concepts and ideas about a product meet user requirements. In some instances and over time, the cost for building prototypes has not been low and the time has been unacceptable, which is why 3D printing has become so popular. Prototyping has now regained its value in the development cycle due to 3D printing. The

people to buy their products because they see an athlete that won a major event using it.

They avoided the failure reason “incomplete market and product protocol before product development starts”. X-1 knew there was a market for their product among athletes, and their products could meet what these athletes were looking for in the performance of earbuds.

Traditionally, when a company would want to sell its products they would hire an advertising company that would Market the product for them. There would be billboards, flyers advertisements on TV and radio, and so on. This way, by using different means to expose the customer to the product, customers are more likely to go out and buy the product. When the consumer is the one showing the product off, the marketer is getting more places for their product to be shown. For example, let's say Bob drink Sprite today because he was exposed to the marketing strategies of sprite drink them. Then we have a consumer becoming the marketer. Bob post a picture of himself with Sprite and recommends to his followers or his friends who go

Their product reflects the passion that their customers have for music, art, film, and board sports.

2. Market Development- Market development is when existing products are marketed in new markets such as marketing an existing product to a

It is aimed at the broad mass market and involves the creation of a product or service that is perceived unique throughout the industry. The company or

Initially, the company distributed free cases to college students across the country in an attempt to get their product in the hands of its consumers. This campaign became very successful and rapid proliferation of sales became the norm. The company continued to tailor their advertising to appeal to their target audience by sponsoring extreme sports, events, teams, and athletes. They sponsor athletes in the BMX, skiing, rally car, MLS Soccer, and many other sports industries (Red Bull). By sponsoring athletes such as Travis Pastrana and Shaun White, their “double bull” logo is never out of the spotlight, and constantly seen by the consumer.

Business world has changed in the past few years, owing to globalization, advent of technology and emergence of de-regulation in market place. At the same time the vendors have altered the business model, while consumers are becoming more aware and knowledgeable. In the wake of such trends, the marketing function is used as a measure in the business-to-business practice, to capture and place varied products in a market place (Kono, 2004). A typical market function provides details regarding the planning, information, product distribution, consumer support, risk taking, financing, and standardization and grading amongst other things (Makloof and Sundberg, 2006). In business a market function acts in respect to the corporate marketing, strategic marketing, field marketing and analysis. Furthermore the relevance of this measure, is also evident in the case of product management and marketing (Kono, 2004).

Formulated marketing: when small companies achieve success, they move to formulated marketing i.e. already laid down advertising methods, like thru TV etc.