Xerox Lost Their Competitive Edge For Higher Cost Copiers And Developing Technology

978 WordsNov 3, 20154 Pages
In the 2000s Xerox lost their competitive edge to lower cost copiers and developing technology. Xerox’s management decided to establish Anne Mulcahy as the new CEO in hopes of transforming Xerox into an industry leader as they were previously. Mulcahy worked her way up through the Xerox ranks through her leadership and communication skills; and as a result of her skills Xerox’s management believed she could transform Xerox back into an industry leader. A bureaucratic structure is hierarchical and where the level below answers to the level above it. Hierarchy is defined as a classification of people according to their relative authority and rank (Jones, 2013, p. 97). Bureaucracy can be described as the individuals within a firm are regulated by the firm’s objectives, procedures, and processes in ascertaining organizational protocol. Managers have authority within their bureaucratic level to establish procedures and regulations based upon the organization’s objectives. A manager’s authority is restricted to the level of authority bestowed on their title. A firm’s hierarchy establishes a chain of command that is easily recognizable throughout the organization, so that the employees are able to easily identify who they are responsible to. For instance if a packaging supervisor approached a production employee to ship a product to a customer the employee would know that the packaging supervisor is out of their jurisdiction and to approach their supervisor for

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