Xm Satellite Radio Case Essay

However, such a campaign did not motivate the audience into buying a product or getting them interested in enquiring about the company services. Therefore, focusing on corporate image could create passive interest, which might not translate into sales, resulting in lower returns on marketing dollars. They failed to target the consumer’s needs

In the short story by John Cheever called "The Enormous Radio" it begins with Jim and Irene Westcotts appearing like the perfect American family. Cheever describes them as "the kind of people who seem to strike that satisfactory average of income, endeavor, and respectability" (Cheever 1). What is ironic about this story is the Westcotts are far from being the perfect family and the community they try to conform to is just as imperfect as the Westcotts themselves. A way the Westcotts try to live up to their society is by keeping secret the fact that they listen to the radio and attend musical events. This is because these activities were not something members of their community did. For example, Cheever says the "Westcotts differed

Having secured installation deals with automakers including Chrysler, Ford and BMW, Sirius launched the initial phase of its service in four cities on February 14, 2002, expanding to the rest of the contiguous United States on July 1, 2002.

On average, subscribers purchased 19.9 CDs annually, mostly through Sonik’s website. Annual subscriber retention rate was 90 percent. Sonik accumulated CDs from various suppliers and fulfilled its own orders. Annual fixed costs of fulfillment were $400,000; shipments averaged 3.7 CDs per package. Annual marketing expenses were $230,000; Sonik spent 90 percent on acquiring new subscribers and 5 percent on subscriber retention. Sonik’s cost of capital was 12 percent. It was considering three growth options: a. Continue the Niche Strategy: Sonik believed it could acquire 20,000-30,000 new customers per annum for the next several years without major new investment. Sonik also believed that spending $0.5 million per annum would increase customer retention to 95 percent. b. Mass-Market Strategy: Abandon the subscription model, add many other music genres, and build a mass-market brand.

5. An analysis of the individual customer accounts suggest that TFC’s current pricing model is ineffective. They are undercharging an alarming number of their customers thereby reducing their overall profitability. Based on this information, managers will hopefully elect to implement the services based pricing model so that customers are charged based on the services they are actually consuming. Ideally, changing the current pricing model will resolve the issue of customers reducing profit by 140% and 60% (Exhibit 8, numbers 3 and 4). If there are still profit draining customers, management should revisit and assess accordingly, either further increasing fees to those customers so their contribution is positive, or perhaps dropping these customers to increase overall profitability.

The problem in this case is that KCDE-TV employees have the strong feeling of inequity.

Advertising costs have risen in recent times and is becoming an expensive way to promote their

West Virginia has the highest rate for an overdose in this particular state. The heroin is an inexpensive drug to buy. Drug dealer can make their money this way. This particular drug called Heroin gives you an internal rush it keeps you going for a couple hours. This website called West Virginia Public broadcasting Levi says these rates are high because they started at a young age. Also Levi said “is too keep the kids interested in a sport of some kind of activities is so they don’t get hooked on this particular drug”. (McCormick, 2015) Heroin has taken a heavy toll in parts of West Virginia. The website called West Virginia Public Broadcasting Prosecutor attorney William Fell said Baltimore is the first heroin addiction and then Berkeley is the second highest heroin issues (Mccormick, 2015).The website called West Virginia Public Broadcasting said Officer Master said the drug dealer is willing to drive to a larger city to get the heroin cheaper like the Pittsburgh District of Columbia or even Baltimore. (McCormick, 2015). This website called West Virginia Public Broadcasting said ‘The drug dealers will go to Berkley to get new customers or to get more people interested in this drug. Also the West Virginia Broadcasting mention Heroin Mass is up with person breathing system”. (Vorhees, 2015). West Virginia Broadcasting, Dr. Harman said When a person goes into an overdose, when they are brought to the hospital, they are given Narcan to bring them back to a normal breathing

"Sirius XM Has a Monopoly on Satellite Radio, a Growing Subscriber Base, and Loads of Free Cash." Bamboo Innovator. 24 Nov. 2013. Web. 28 June 2015. .

Throughout the decades of Kotex advertising many subjects where the focus, none more effective than the next it seems. Yet they stayed in business all these years, so they’re obviously doing something right. All things considered, advertisements may not be the reason for products fall or rise in sales, but they definitely mirror the life and time of the

Power 106Fm is broadcasting one of the largest Hip-hop and R&B radio stations in the Los Angles Community. During the weekdays from three pm to seven pm anyone may tune in to listen to the stations personal DJ, DJ Felli Fel. As everyone may know a DJ can turn listeners away or make everyone enjoy themselves and come back for more. Well in this situation this DJ was very enjoyable and would definitely have listeners coming back for more. As well as this station has an equal balance between commercials and music and overall has pure quality. It plays plenty of the newest and greatest hits and also voyages back to the past to keep everyone entertained.

Virgin Mobile is looking to launch a new cell phone service in the US marketplace, which is already a highly saturated industry. This analysis will help select a pricing strategy that attracts and retains subscribers, while still maintaining a competitive edge within the industry. The cell phone industry has many sources of customer dissatisfaction. For instance, customers’ distrust in pricing plans due to confusing usage rates; companies’ inconvenient and inconsistent off-peak hours; service provider’s hidden fees that include taxes and higher rates after minutes are used up, universal service charges, and one-time costs; and binding contracts by the service

1. Provide an argument for why a variable pricing policy might increase the sales revenue from Apple’s Music Store (compared to the flat pricing policy).

VRIN Analysis Utilizing a Valuable-Rare-Inimitable-Non-substitutable (VRIN) analysis depicted on Figure 3 shows Sirius XM demonstrates a sustainable competitive advantage over rivals with respect to exclusive content and technological uniqueness (satellite delivery systems). Exclusive content refers to contractual agreements with talk show hosts and sporting events for exclusive rights to their respective content. It also refers to other content organizations such as Sirius XM’s Town Hall and music according to style (era’s and alternative genres) not found elsewhere in the same format. Unique technology is due to its satellite delivery systems which results in a broad program delivery over a large geographical area. Sirius XM enjoys a distinctive

Unfortunately, the competition has caught up and networks such as CNN and Lifetime have begun to offer competitive programs and thus competitive advertising outlets for the target audience. As a result, advertising sales is projecting a 10% decrease in the price for a unit of advertising (CPM) if the current strategy does not change. An internal weakness of TFC is that it does not know its customers intimately; as stated in the case “the channel didn’t have much in the way of detailed information about its viewers” (Stahl, 2007). Without this information TFC is unable to compete effectively against other networks who do know the target audience and their attributes and trends. If TFC is unable to maintain or increase its overall satisfaction ratings, they might face the possibility of being dropped by a network and lose a second source of revenue, affiliate fees.