YANNAINGSOE 000861185 COMP1647 ITP

3376 Words14 Pages
Table of Contents

No
Description
Page
1
Introduction
3
2
1. Company Background
3
3
1.1 Issues hindering organization
3
4
1.2 Things need to focus
4
5
Strategic Evaluation
5
6
Impact of IS
6
7
A. Two new major system
6
8
Online Transition Processing System
7
9
Creative Marketing System
7
10
B. Organizational Change
9
11
C. Outsourcing and In-housing
11
12
D. Plans for Disaster
12

Introduction
I have been invited by Amazing Destinations as a consultant. My work that needs to be done is to analyst the organization’s existing strategic position and deep investigation of the issues that impact on company. And I need to find my way to solve those issues. According to the Amazing Destination’s scenario I have found some of the
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Capturing of government funds
Cheap adventure holidays are best way of capturing government funds. Company directors want to capture the half of overall adventure market. If this idea success this bring much profit to company.

Strategic Evaluation
SWORT is the useful technique for analyze organization’s current position and future possibilities.

Strength
Weakness
Independently run travel agency
Has much experience (12 years)
They have regarded as number one tourist company
Has regular clients, 40% of clients has been at last 6 holidays.
Get feedback from clients at the end of the trip
When bookings are falling, the directors make change to keep success
Have plan to make report by specialist
Company already have experience country specialist

Bookings are fallen
Booking system are outdated (work via telephone)
Company doesn’t do digital advertising (don’t have website)
Not enough IT staff and not skillful.
Doesn’t make improvement for IT system (no new IT system have been for 8 years)
Existing staff are not ready to change (or) new system.
Staff need to train
Current marketing strategy are poor
Opportunities
Threads
If new type of holiday is cheap, Amazing Destination can capture government funds
Can brings success by clients feedback and specialist reports
Company already have regular clients, so it’s not too difficult on finding market
When digital marketing is success company will get much clients

As a type of danger inherent holiday, it

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