YETI

Based on sales to date, the segmentation of U.S buyers is seemingly a very “niche” market as it is segmented to middle aged, large income, warm urban or suburban climates. U.S consumers are wary/unaware of the new technology, which makes them apprehensive to

- Although the brand has been around for a long time, it is still not at the stage of popularity that it should be at

The R & D facilities allowed them to continuously come up with new products in the market. In my opinion they are flooding the markets with many new products, in a way they are confusing an average golf player with too many different types of golf club.

Low brand awareness -, Advanced Materials Inc. needs a strong financial effort to make prospective customers familiar with the brand

Fantastik is currently the market leader with 37.9% and has an extremely loyal consumer base following the SC Johnson brand but they are currently losing market share due to a lack of positioning by the company. One main advantage Fantastik holds is there is a current trend for consumers being more green conscious which makes the product more attractive. This is why communicating Fantastik’s position “Clean Green” message must be done effectively.

Strategically, Company G seemed to rely solely on volume sales with a low price point in all markets: Internet, wholesale, and private label. Their “basis for competitive advantage is lower overall costs than competitors…finding ways to drive costs out of their businesses and still provide a product…that buyers find acceptable.” (Thompson, Peteraf, Gamble, & Strickland, 2012) With an SQ rating of 5, quality was not a distinguishing factor; low costs were.

Product Innovation – Innovation of new products had failed many times and MTI has lost reputation with Wall Street. This process had been placed on the backburner and when the CEO came on board there were only six products in the pipeline. Therefore, to be successful in the future, MTI needs to invest more in R&D and focus on delivering new products.

In Nepal, the Yeti legend has been told for thousands of years. The Yeti is an animal that lives high in the Himalaya Mountains. It is a big humanlike animal. It has white hair and large teeth. It has huge footprints. There is no proof the Yeti is real. But many people believe it exists. They are scared of the animal. Why does the legend continue if there is no proof? Some people think that the Yeti legend serves a purpose. It scares people away from the forests. Keeping people away, help protect the forests. The forests is sacrad to the Nepali people of the Himalayas. They don't want the forests to be cut down. They don't want people to harm the real animals. Whether or not the Yeti is real, the legend has saved the forests. It also saved

Its current high price point/quality marketing strategy also introduces it to a variety of competitors. Predominantly these are British and European products that employ the cachet of their point of origin to justify their high price point. Other products, some not even manufactured in P E I compete for the linkage

The brand seeks great opportunity to further develop the business, enhance product design as well as company’s brand image.

Simply, company started to sell everything that is commercially profitable, which is big mistake in the long term.

The company was too reliant on orders from the US Government. They need to expand its operations into other areas.

Strengths of this brand include: it is the 4th largest marketer, brand longevity, and it has a large/high awareness in big cities. Its’ weaknesses are: low market share, low market coverage, limited bottlers’ network, relatively low advertising

1. Brand awareness – being a newcomer in the market will create difficulty in gaining acknowledgement; however, I feel we have a terrific product and a solid business model that will eventually speak for itself.

The company has also been accredited for having maintained a high degree of diversity coupled by its ability to maintain top quality in the standards of its products. Not only has the company retained a good reputation with its clients but also maintained an excellent corporate responsibility track record. This has built the public trust in the brand and is proud to be associated with it. To the wonder of many, the company has year over year continued to yield profits way over its competitors. To maintain such a success has been pre-determined by the way it has a strict, slow growth policy which ensures that it dominates a market before moving on to dominate another market, and despite the slow nature, the company has now emerged to be one of the fastest growing companies in the United States.