Yahoo! Case Study

Citizens do not always fully understand legislation before becoming angry at someone. Who better to point a finger at than their government (Zuckerman para 7)? Despite the actual legal terms on surveillance, innocent citizens feel that they have had their rights violated and wonder why the government needs their information if they have nothing to hide. The supreme court declared in the third party doctrine that “anyone turning over information to a third party, such as a bank or Internet service provider, has no right to object if that information is later shared with the government” (Timberg para 11). Whether they understand the law or not, most people feel that their information should not be unnecessarily subjected to the government without their voiced approval (Zuckerman para 6). “Quite simply, the administration could have done a much better job of explaining both the potential and the limits of data mining. It should have made it clear

When the first 10 amendments of the constitution were written, one of the main concerns was government intrusion. In the 1800s, citizens were concern about the confidentiality of their correspondence. Likewise in 1890, the concern was photography and yellow journalism. With lack of privacy laws, citizens brought several cases to the U.S courts because they felt there were violations of privacy. As a consequent, several torts were written and recognize by most states. This torts included the intrusion upon seclusion, public disclosure of private facts, false light or publicity, and appropriation. Though, historical events have help to expand the definition of privacy, there has not been a critical event that forced America to have a comprehensive federal policy about protecting the right to privacy. Nevertheless, every time that there is a major concern that threatens the right to privacy, the government and the states have passed laws to eliminate those

Privacy is one of the most controversial, yet most essential topics in the discussion of civil liberties. Some treat it as a necessity along with life, liberty, and property, whereas other people see it as something that shouldn’t get in the way of things like security (Sadowski).

| THREATS * Weather * Competing forms of entertainment – video games, other sports, movies, jobs * Consumer loyalty for competitors * Demand fluctuation * Revenue lower than projections * Underestimated costs

America was founded of the ideals of free speech and equality, but if one tries to exercise these rights to the fullest extent, one’s privacy would be jeopardized. The purpose

Privacy is what allows people to feel secure in their surroundings. With privacy, one is allowed to withhold or distribute the information they want by choice, but the ability to have that choice is being violated in today’s society. Benjamin Franklin once said, “He who sacrifices freedom or liberty will eventually have neither.” And that’s the unfortunate truth that is and has occurred in recent years. Privacy, especially in such a fast paced moving world, is extremely vital yet is extremely violated, as recently discovered the NSA has been spying on U.S. citizens for quite a while now; based on the Fourth Amendment, the risk of leaked and distorted individual information, as well as vulnerability to lack of anonymity.

Through unlike sources, a pattern of injustice regarding privacy rights has

Digital privacy concerns, which have been a major issue in our country since 2001, increasingly violate our basic human rights as global citizens. The growing amount of government surveillance has manifested in the enactment of acts such as SOPA and CISPA. Although their intent on stopping digital piracy and attacks were clear, both were immediately met with harsh criticism; they allowed big corporations to violate our privacy rights by sharing our personal information with both other companies and the government. Our President, although publicly expressing his acknowledgement of the issue, failed to discuss an array of other pressing dilemmas regulated by the recently exposed National Security Agency (NSA), especially those involving

It is clear that the Yahoo Corporation has faced some challenges in expanding its marketing share. It is suggested that the corporation should continue to grow its customer base and create new products and services. The corporation can grow its customer base and create new products and services by successfully capturing the international market. In addition, Yahoo can enlarge its target customer statistics by including customers outside the age group of 18-34 like people of above 55 years . Yahoo has to distinguish itself from the rest of its competitors in the Internet market in order to successfully accomplish these objectives.

Privacy has become a very important issue, especially when

Technology has become very effective for a thriving generation, but it also possesses a handful of flaws that counter the benefits. Technologies help people post and deliver a message in a matter of seconds in order to get a message spread quickly. It also gives individuals the power to be the person they want to be by only showing one side of themselves. But sometimes information that had intentions of remaining protected gets out. That information is now open for all human eyes to see. This information, quite frankly, becomes everybody’s information and can be bought and sold without the individual being aware of it at all. However, this is no accident. Americans in the post 9/11 era have grown accustomed to being monitored. Government entities such as the NSA and laws such as the Patriot Act have received power to do so in order to protect security of Americans. However, the founding fathers wrote the fourth amendment to protect against violations of individual’s privacy without reason. In a rapidly growing technological world, civil liberties are increasingly being violated by privacy wiretapping from government entities such as the NSA, Patriot Act and the reduction of the Fourth Amendment.

Google’s total assets have steadily increased dating back from 2008 to 2012. Some key figures to point out in their assets are the slow growth between the second half of 2008

Flickr a popular photo sharing application is a direct competitor to the Google’s Picasa. So, in essence, Yahoo is a multi-market competitor of Google and their competition does not end there. Their tangible and intangible resources are also comparable. For instance, both Yahoo and Google have high powered servers and large data centers that backup and power their various online applications. Both have more than two decades of experience in consumer level applications and services. Both have garnered a strong goodwill and are among the most popular internet companies in the world. Since both of their customers are online and consumers of services such as search engine and emails, their competition would fierce in this respect and would naturally get intense as they release new products to encompass new users in their online ecosystem.

Yahoo! was founded by David Filo and Jerry Yang who were doing PHD program from Stanford University. They started Yahoo! for keeping track of the sites they frequently visited. Yahoo! which was started as personal interest of two students turned into globally renowned search engine. The name Yahoo! was the short form of "Yet another hierarchical officious oracle". The headquarters of Yahoo! is located in Santa Clara; CA. Yahoo! provides the users with various services such as Search engine, mail, the startup page providing many contents like news updates, entertainment and sports.

Although 2010 was a very successful year for Yahoo! Inc., 2011 brought on many reviews in Board and Management, testing of business model evolution, trial and error on technological infrastructure choices, and many financial shortcomings overall for the company. These