Yahoo - Case Analysis

5805 Words24 Pages
Yahoo!:CaseAnalysis

The strategy of implementation of an established dot com company, struggling to leverage current advertising methods with business objectives.

Nikhil Bhandary
Neeti Gurunath
Nandita Deshpande
Mrinal Mulgaonkar
Meeth Gill
Manguirish Nadkarni Table of Contents
Forward ......................................................................................................................................

Executive Summary .....................................................................................................................

History: .......................................................................................................................................

Problem
…show more content…
Inc. was able to create Yahoo! Japan. Subsequently Yahoo! Inc. has teamed with SOFTBANK to create markets in Germany, United Kingdom, France, and Korea (Joint Ventures). Yahoo! Inc. and SOFTBANK have also created GeoCities Japan Corporation to create and manage a Japanese version of the GeoCities website (Joint Ventures).

Yahoo! Inc. has teamed with SOFTBANK to create markets in Germany, United Kingdom, France, and Korea (Joint Ventures). Yahoo! Inc. and SOFTBANK have also created GeoCities Japan Corporation to create and manage a Japanese version of the GeoCities website (Joint Ventures).

Yahoo! Inc. has also teamed in a joint venture with VISA to establish Yahoo! Marketplace (Joint Ventures). This joint venture occurred in August of 1996 and has since then created a navigational service focused on information and resources for the purchase of consumer products and services over the internet (Joint Ventures). This joint venture alone created a new market for Yahoo! Inc (Joint Ventures).

Most recently, in January 2006, Yahoo! Inc. and Seven Network Limited , also known as SEVEN, have teamed in a joint venture as well (Joint Ventures). SEVEN, an Australian media firm, signed an agreement with Yahoo! Inc (Joint Ventures). In this agreement, Yahoo! Inc
(Joint Ventures). contributed its Australian internet business, Yahoo! Australia and New Zealand, and SEVEN contributed its online assets, television and magazine content (Joint Ventures). Yahoo!

More about Yahoo - Case Analysis

Open Document