Yahoo - Case Analysis

5805 WordsOct 22, 201024 Pages
Yahoo!:CaseAnalysis The strategy of implementation of an established dot com company, struggling to leverage current advertising methods with business objectives. Nikhil Bhandary Neeti Gurunath Nandita Deshpande Mrinal Mulgaonkar Meeth Gill Manguirish Nadkarni Table of Contents Forward ...................................................................................................................................... Executive Summary ..................................................................................................................... History: ....................................................................................................................................... Problem…show more content…
Inc. was able to create Yahoo! Japan. Subsequently Yahoo! Inc. has teamed with SOFTBANK to create markets in Germany, United Kingdom, France, and Korea (Joint Ventures). Yahoo! Inc. and SOFTBANK have also created GeoCities Japan Corporation to create and manage a Japanese version of the GeoCities website (Joint Ventures). Yahoo! Inc. has teamed with SOFTBANK to create markets in Germany, United Kingdom, France, and Korea (Joint Ventures). Yahoo! Inc. and SOFTBANK have also created GeoCities Japan Corporation to create and manage a Japanese version of the GeoCities website (Joint Ventures). Yahoo! Inc. has also teamed in a joint venture with VISA to establish Yahoo! Marketplace (Joint Ventures). This joint venture occurred in August of 1996 and has since then created a navigational service focused on information and resources for the purchase of consumer products and services over the internet (Joint Ventures). This joint venture alone created a new market for Yahoo! Inc (Joint Ventures). Most recently, in January 2006, Yahoo! Inc. and Seven Network Limited , also known as SEVEN, have teamed in a joint venture as well (Joint Ventures). SEVEN, an Australian media firm, signed an agreement with Yahoo! Inc (Joint Ventures). In this agreement, Yahoo! Inc (Joint Ventures). contributed its Australian internet business, Yahoo! Australia and New Zealand, and SEVEN contributed its online assets, television and magazine content (Joint Ventures). Yahoo!
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