Yahoo Case Analysis

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Yahoo Case Executive Summary This case study analysis is on Yahoo! (referred to also as “Yahoo”). Yahoo (Nasdaq: YHOO) is a global internet services company that operates the Yahoo! Internet portal. It provides varied products and content, from email and search to media streaming and downloads. As of February 2010, it is the third-most popular Internet site in the United States in terms of monthly traffic, with visits by more than 120 million unique users every month (Yahoo. Wikinvest). The Case Study includes an Introduction, Company Overview, Company Mandate, Internal Analysis and External Analysis. Critical Findings: The key to revenue growth is via an increase in the monetization of search, and additional fees generated from
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Mandate Yahoo’s Mission/Purpose is to be the most essential global Internet service for consumers and businesses. Yahoo’s primary Goal is to become the starting point for Internet users: to provide must-buy marketing solutions for the world’s largest advertisers; and to deliver industry-leading open platforms that attract developers and publishers. Yahoo’s Core Values are: Excellence: The Company is committed to winning with integrity. Yahoo aspires to flawless execution and does not take shortcuts on quality. They seek the best talent and promote its development. Teamwork: The Company fosters collaboration while maintaining individual accountability. Yahoo encourages the best ideas to surface from anywhere within the organization, and the company appreciates the value of multiple perspectives and diverse expertise. Innovation: Yahoo thrives on creativity and ingenuity. Yahoo seeks innovations and ideas that can change the world, and anticipates market trends and moves quickly to embrace them. Community: Yahoo shares a sense of mission to make an impact on society and empower consumers in ways never before possible. The Company is committed to serving both the Internet community and its own communities. Customer Fixation: Yahoo respects its customers above all else and never forgets that they come to Yahoo by

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