Yahoo Case Study

David Abbott LLB Hons, M.Phil, M Soc Sc, Ruth Townsley BA Hons, PhD and Debby Watson BA Hons, MSc, CQSW

A while ago the Economist featured this graphic to demonstrate the true value of Yahoo’s core business after stripping away all of it’s holdings. Holdings included Alibaba, Yahoo Japan, it’s cash and debt. By examining the underlying asset, we can predict how defensible and powerful it truly is without having to deal with any of the fat.

In the original days of Google, it was "ad-free", yet now, up to half of the computer screen is filled with ads when one uses Google. Google even has a seventy-five percent monopoly over all external referrals to most websites online. The "good ol' days" of the Internet are over, and now, "...the Internet is getting spammed to death" (Brandt). The majority of these ads cluttering the computer screen are from Google; in fact, ads by search engines like Ask are rarely seen at

In turn, this merger made Bill Gates the richest man in the world. Today, Gates has resigned from being chief executive officer of Microsoft. He chose to revel in making software again as the chief software architect.

Duncan McFarlane, Janine Walker, Joe Hodson, Jonathan Gray, Julia Wilson, Mark Smith, Maxim Ilushenkov, Michael Holt, Natara Perry, Peter Mirtitsch, Sharon Paddon, Wayne Healey.

Wilson, Marian Bantjes, Sam Potts, Peter Mendelsund, Dave Eggers, Marian Bantjes, Barbara de Wilde, Tamara Shopsin, Duncan Hannah, Rodrigo Corral, Martin Venezky,Charles Wilkin, Helen

In the editorial “Verizon’s AOL deal: ISPs go searching for content”, by The Times Editorial Board, points out the important benefits that Verizon acquired by buying AOL, the most popular dial-up internet service in the country. The principal reasons of the agreement to buy AOL and the benefits they received are: AOL’s content business, the subscriber's exclusive content access, and the probability to have preferable treatment to sites and services for their customers. First, Verizon's smart move was to obtain primarily the business content from AOL. All the advertising tools from AOL are an important investment for the future of Verizon's strong standing. Another benefit that Verizon obtain from AOL was the subscribers

Online advertising must go beyond affiliate marketing and display ads increase page views and attract a larger audience. Search engine marketing “represents nearly half the total online ad spend in the United States, with $12 billion in 2010 and projections of $24.45 billion

Only in America could you fail to rescue a dying company and still make millions from it. If you need proof of this, look no further than Yahoo CEO Marissa Mayer. Somehow, two huge security breaches, barely any revenue and several major setbacks didn't stop her from making $186 million. How did Mayer do it? Let's find out.

Google Company is one of the global leaders in technology and in enabling people access information from the internet through their efficient search engines. Google immediately gained the attention of the internet sector for being a better search engine than its competitors (Wheelen, Hunger, Hoffman, & Bamford, 2015). This was after a tremendous effort in marketing their services and capturing a large market worldwide. However, there being so many risks and challenges in this line of business Google has had the urge to come up with new strategies so that they are able to overcome any challenge before them. The major problem that Google has

1. What accounting approach has AOL used in the past that it is now changing (related to the $385 million)?

For any Internet user, it’s fairly easy to see advertisements undoubtedly plaster the Internet. Many websites depend on online advertising as a main source of revenue to help keep their websites afloat. In a study entitled “ “ by Jesse Holcomb and Amy Mitchell, the two detail the role of advertising for news media, particularly on the Internet news media sources. “Advertising . . . accounts for the majority of known news revenue—a little over two-thirds” (Holcomb, Mitchell 2). When one considers that “as an industry, news in the U.S. generates roughly $63 billion to $65 billion in annual revenue”, two thirds is a colossal margin (Holcomb, Mitchell

Yahoo was an early success due to a combination of factors such as timing, hard work, and a good understanding of Web surfer’s tastes and needs.. In early 1995, Net mania was just flowering. It was a great time to be a young entrepreneur with an Internet idea. Dave Faldo and Jerry Yang saw a consumer need for classifying and differentiating web sights. Resting the urge to automate this process, Yahoo’s founders instead chose to manually perform this search, reviewing and classifying roughly 1000 sights a day. This approach combined with their decision to offer a free service lead to early success.

Yahoo! Inc. is one of the oldest and most well-known Internet content providers. Yahoo! Inc. offers one of the most diverse Internet websites. It is believed that by expanding Yahoo!'s services and expanding broadband access, Yahoo! customers will stay on the website and spend increasing amounts of time and money. Yahoo! Inc's biggest obstacle lies in its competition in the form of

(Joint Ventures). contributed its Australian internet business, Yahoo! Australia and New Zealand, and SEVEN contributed its online assets, television and magazine content (Joint Ventures). Yahoo!