Yakult Ace Research

I currently work for Tactical Solutions representing a growing Milk brand in the UK, A2 Milk. A2 Milk offers an easy to digest milk alternative that is the only natural milk type in the category. Our challenge is to educate staff and customers in store about our brand and why they should choose our milk over Soya, Goats and Lactofree options out there and the benefits we offer consumers such as being the only natural milk that IBS sufferers can digest amongst others.

Guo then introduced Canada to Yanjing’s alcoholic beer by 2007 after they granted Guo the right to represent their imported alcoholic beer and hard liquor. (Pg. 2) By 2009, Yanjing had received exclusive importer rights and sales agent status in Canada due to Guo’s hard work promoting the product to restaurants and grocery stores.

C) The key consumer segment is the younger drinker who aged 21 to 27. They were first time drinker that not founded loyalty to any brand yet accounted for large beer consumption. The segment tended to purchase more light beer instead of lager.

Probiotics are the good and 'friendly' bacteria that can have many health benefits. These health benefits include aiding in a better immune system with patients who suffer from irritable bowel diseases or syndromes such as crohn's disease and ulcerative colitis.Probiotics assist in digesting dairy products for those with lactose intolerance (Duvauchelle 1). They also give a balance to those who have to take antibiotics and helps relieve with side effects such as gas and cramping("Probiotics Symptoms, Causes, Treatment” 2). Vitamin A,Vitamin K,calcium,potassium, and protein are a list of many supplements provided in probiotics (Jerkunica,Bailey,and Gall 1). Probiotics play one of the biggest roles in the immune's response system

As an industrial leader in home lighting system manufacturing, Tartan Corporation has been existing for more than 90 years, with its brands and products firmly holding the proprietary in the market, while competition and potential threats, on the contrary, are impelling Tartan Corp to strengthen itself strategically. Based on the charts given in the case material, products are well developed during different historical stages and distributed among various markets, yet sales volume of some products are declining while others increasing. Thus

Calcium alginate encapsulation has demonstrated exemplary protective properties for probiotics exposed to low pH conditions [3]. In the above graphs, it can be substantiated that non-encapsulated probiotics (Fig. 1) are compromised immediately when subjected to simulated stomach acid over time. Given approximately 10 minutes, the non-encapsulated probiotic culture viability decreases drastically by 50%. Therefore, it is logical to assume that probiotics contained in yogurt, cheese, milk, and other dairy products are feasibly non-viable post digest. In addition, this situation creates ambiguity for the consumer that purchases an advertised probiotic product that is essentially useless. This review proposes a promising technology that implements the use of

In the VDS market, it currently face little competition from fortified food or fresh and drinks in Australia; however, the market is fragmented with plenty number of suppliers, including Blackmores, Sanofi-Aventis, Harron Pharmaceuticals and also Nature’s Way. Furthermore, the stricter legal from the government to control the items in this industry which leads limit the potential for growth in the Australian market.

Demographic – This divides the market on the basis of age, income, gender, income, occupation, religion and other demographic factors. In terms of age, Pepsi’s target market are the youth and middle aged people within the age bracket of

Abstract – Yogurt is a product of lactic acid and lactose. In order to produce yogurt, milk is pasteurized (at 45 degrees Celsius) and the inoculum is added followed by incubation. Over a period of 7 days, yoghurt fermentation was attempted using lactobacillus cultures. A liter of milk was supplied and plain yoghurt was used as a starter culture as it contains the necessary bacteria to ferment lactose and produce lactic acid. The milk was added to a flask: then boiled, cooled and inoculated. The milk was incubated for a week and all the while the milk was tested for changes in pH, density, mass and physical changes. The values obtained were then used to determine the growth kinetics of Lactobacillus bulgaricus.

3) There are many soft drinks Australian’s people are drink. Such as- Beckford’s, Bundaberg, Cascade, Cottee’s, Count Cola, Golden circle and many other juice. On the other hand Foxton Fizz, Lemon & Paeroa, wests and many other juice famous soft drinks in New Zealand.

Some benefits can also benefit the product itself. Like many other lactic acid bacteria lactobacillus plantarum229v releases lactic acid if in dairy based product lactic acid might bring a negative side effect of giving it a crude rancid taste and smell in juices with a sour taste like orange, black current, and mango these lactic acid give or enhance the taste. According to a 2006 study of comparison of both probiotic and non-probiotic juice, juices containing lactobacillus plantarum yields a higher mark with emphasis on them being more fragrant and tasteful. Another side effect of these lactic acid is that the lactobacillus plantarum uses the lactic acid to control competing microorganism this affects the product by giving it a longer shelf life without any excessive amount of sugar and or any other added preservative.it is also worth mentioning that by eliminating the need of any preservative production cost can be cut down significantly and the product can now avoid any problems based on the use of

India is a major manufacturer as well as a major importer of soft drink beverages. The 50 Billion soft drink market is at an annual rate of 28-30% for

other soft drinks, juice, Soda and Water for several regions within the Uttar Pardesh Market, India.

The change in the consumers' taste is another key trend in the industry. Many substitutes to carbonated soft drinks gained more popularity among consumers. Exhibit 5 shows an increase in the consumption of bottled water from 11.8 in 1998 to 13.2 gallons/capita in 2000, and that of juices from 10 to 10.4 gallons/capita at the expense of

2.2.4 Target Market BehaviourWhen focusing on consumer trends it should be noted that Singapore's geographic position alongside the equator provides a tropical and humid climate all year round, allowing for a market of chilled drink sales unaffected by seasonal changes. Drinking fresh fruit juice and a high fruit intake is a common part of a