Yakult and Its Marketing Strategy

Packaging involves designing and producing the tin or bottle for a product. Packaging contains two levels. The primary packaging is the container for each individual product. For instance, A&W uses bottle with variety of sizes to fill the root beers. Plastic bottle can prevent leakage problem and can keep it once couldn’t finish it at once. The secondary packaging contains the quality of the product. A&W uses different colours and designs to wrap the bottle to differentiate the function of products. For example, white is for “Diet Root Beer with Cream Soda” and golden is for “Root Beer with Cream Soda”. The difference of packaging designs conveys the characteristics of the brand. Besides, this packaging can provide correct and useful information

In 2008, the American economy broke down. Known as the Global Financial Crisis, this is widely considered to be the worst financial crisis since the 1930’s when the stock market crashed and the Great Depression hit.

economy, due to income debt ratio. These three examples show the negative effects on the

The recession of 2008 is also called the ‘Great Recession’, said to have begun in December 2007, and took a turn for the worse in September 2008, and it was a severe economic problem expanded globally. This recession affected the world economy, and is said to have been the worst financial disaster since the Great Depression. The decline in the Dow Jones this time was -53.8%. Since the official start of the recession in December 2007, and through June 2010 there have been about 2.3 million homes foreclosed in the United States. In 2012, the state with the most foreclosures in January alone was California, with 51,584 houses being repossessed. Unemployment during this collapse was 8.5%, and continued to increase to about 10% as of 2010. People’s reaction to this recession was a huge decrease in spending and borrowing from banks, but an increase in saving.

Most terrible period is in the in the last quarter of 2008 and the first quarter of 2009 when American GDP decreased by 5.4 percent and 6.4 percent (at annual rates)—the worst six months for economic growth since 1958. With the advent of economy recession, jobs, wages and wealth plummeted as well. Over the five quarters from October 2008 through December 2009, it has lost $360 billion wages in total tantamount to $3,250 on average per U.S. household. Besides that,

group has suffered in the wake off of the Great Recession, finding it hard to get good

To support this argue we have to highlight the contention of the ads. The similarities are showing that the drinks are refreshing and will crush any thirst you have. Therefor the intention is the same because they both share the same interest. They both want you to buy their product because it’s refreshing and brakes down any thirst you have. The only thing different between these two ads is that one uses sex appeals and celebrity’s and the other one uses strength and amazing athleticism to show off their ad. Like wise both of these products are the same just different taste different ad campaigns and

Overall, this leaves the impression that strong economic condition is not absolute. We should always be mindful and watchful so as not to be blinded and overconfident in the financial and economic conditions of the

The economy has taken a leap downward in the past year, as it did back in 2009; this however does not translate to a stagnant or failing economy as it is theorized that these downturns are cyclical in nature and are a result of poor practices that are eventually weeded out with the economy stabilizing and growing again.

The American economy has suffered the deepest and most protracted recession since the Great Depression. The financial crisis that began in the fall of 2008 had enduring effects on economic performance. In the first quarter of 2009, real gross domestic product (real GDP) fell by 6.4 percent. Real GDP fell for four straight quarters, from third quarter 2008 through second quarter 2009. The good news is that we have enjoyed more than three years of uninterrupted economic growth (Real GDP) and falling unemployment since the recession ended in June 2009. Economic growth (real GDP) has averaged less than 2.1% since the recovery began July 2009 and is have slowed to less than 1% in the

The underlying problems that caused the financial crisis of 2008 began building before many economists and policymakers are willing to admit. Since the laissez-faire policies of the Reagan administration in the 1980s, inequality and unemployment heightened. “Between 1976 and 2006 (...) ation-adjusted per capita income increased by 64 percent, for the bottom 90 percent of households it increased only by 10 percent. For the top one percent of households it increased 232 percent,” (Wisman 2013, 932) causing an income gap. Another arsing issue was globalization after World War II. The economy’s structure changed and outdated previous economic policy. Manufacturing jobs were outsourced because labor was cheaper abroad; the US imported more goods than it exported, causing a trade deficit.

The financial crisis of 2007–2008, also known as the Global Financial Crisis and 2008 financial crisis, is considered by some economists such as Nouriel Roubini, professor of economics and international business at New York University, Kenneth Rogoff, professor of economics and public policy at Harvard University, and Nariman Behravesh, chief economist and executive vice president for IHS Global Insight, to have been the worst financial crisis since the Great Depression of the 1930s. All of them agreed that this is a “one in fifty years event”, however the latest Great Recession is not a typical cyclical recession of the World Economy and no doubt will last for more that usual two years (Business Wire, Reuters). The crisis played a significant role in the failure of key businesses, declines in consumer wealth estimated in trillions of U.S. dollars, and a downturn in economic activity leading to the 2008–2012 global recession and contributing to the European sovereign-debt crisis. (M. N. Baily, D. J. Elliott, 2009). So what are the cаuses of this crisis? Mаny factors dirеctly and indirectly caused the Great Recession, with expеrts plаcing different weights upon pаrticular causes. Major cаuses of the initial sub-prime mortgage crisis and following recession include: Internаtional trade imbalances and tax lending stаndards contributing to high levels of dеveloped

The initial signs of recession were not clear and did not appear a significant threat to the financial health as it came in waves, turning the end of 2008 in a more severe recession, which resulted in the biggest financial crisis. The United States’ (U.S.) Gross Domestic Product (GPS) began to shrink at a 2 percent annual rate in 2007 with a net loss of 210,000 jobs per month. By the end of March 2008, these figures jumped drastically increasing to an 8.9 percent and an accelerating total net loss of 830,000 jobs were claimed. (Hennessey K., Lazear E. 2013). In addition, the most financial breathers became vulnerable; various financial firms such as Bear Stearns faced liquidation while Lehman Brothers was forced into bankruptcy by the end of 2008, and that was just the beginning.

Market value has dropped 50% in 2017 alone, which could hinder the company’s ability to grow financially.

Due to the consequences of the recent financial crisis, the company has observed a significant decline in the investment activities of its clients all over the world. These consequences brought negative impacts to its financial performance.