Yale's Five Stage Developmental Model - Ronald Reagan - Steps of First Campaign - Persuasion - Annalysis of Speeches

2797 Words Apr 30th, 2011 12 Pages
Exercise #4

Social Movements

1) STAGES OF THE CAMPAIGN
Using Yale’s five-stage developmental model, identify the stages of Ronald Reagan’s first presidential campaign giving specific examples from history. Give specific attention to applying the stages of a campaign history. Document your sources using APA format. You must use EBSCO or other on-line sources available through Amberton Library. You may also use books available through Ebrary and net library to complete this assignment. These on-line books are available on the library’s on-line resources. Do not try to complete this assignment by using websites for speeches.

Yale’s five stage developmental model gives us examples of what should
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But let our friends and those who may wish us ill take note: the United States has an obligation to its citizens and to the people of the world never to let those who would destroy freedom dictate the future course of human life on this planet. I would regard my election as proof that we have renewed our resolve to preserve world peace and freedom” p. 171. Although his contenders would try to portray Reagan as a warmonger, he repeatedly told voters that it was not his intent to make war but rather to create peace by building superior forces.

Legitimacy is the second step in Yale’s model and simply put is being considered trustworthy and believable by your target audience. An example in the text states that a candidate, Larson (2010) “gains legitimacy by winning his political party’s primary election” p. 285; thus us the case in 1979 when Ronald Reagan won the Republican’s nod as the candidate for president in the election of 1980. In fact, it was more the illegitimacy of the Carter Campaign that helped Ronald Reagan charm voters. Voters that were upset over low employment, the economy, and foreign policy were a driving factor behind the fears Americans felt. Voters were ripe and the Reagan Campaign was there for the picking. Scheele, Henry Z (1981) “Ronald Reagan benefited in part from the conditions of his times, the unpopularity of the seemingly inept incumbent President, the division within the Democratic Party, and the resurgence of conservative thought in…

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