Yamaha'a Customer Satisfaction

Japan is the home to of the top companies in the world. One of the companies, which has helped Japan’s economy to be one of the top, is Sony. Modern day Sony is a high profit high output company, which is manly due to its marketing strategies and decision to its customers.

I decided to do my research on Sony due to the advancement in technology and the competition between companies such as Microsoft, Apple, and Sony. I have been around long enough to know about Sony’s products but the real reason that attracted me to them for this essay is because I actually believe that they are having a negative trend. I am starting to see less Sony items in stores and I haven’t really heard much about them. Whereas companies such as Apple are constantly being talked about and you often see people walking around with some type of apple product in their hands. Today we are going to research Sony through a horizontal analysis and through different ratio analyses. Let’s see what we find!

As a result of the declination of sales in the piano industry, Steinway and Sons needs to find a way to uphold its historical brand reputation while gaining market share world wide and using innovative technology; particularly in the Asian Market

The company aims to be a leading product in the industry, while satisfying customers experience through offering innovative products that use advanced technologies and services. The company also seeks to champion the use of clean technology with a bid to keep the environment clean. Moreover, it will engage talents and passions to come up with better

The analysis was made on the annual report for the year ended 30 June 2009, of the company “JB Hi-Fi Limited” which is one of the largest retailer chain groups for home consumer products such as consumer electronics, electrical goods, software including music, games and movies. The company is operating with 123 stores (106 Branded JB Hi-Fi) spread across Australia and New Zealand, who’s head office is in Chadstone VIC 3148, Australia.

The introduction of any new product can be and intense process for any company. The Sony organization is a large world wide corporation that since its inception has proven to work towards electronics innovation. The new product that Sony is reviewing is the Sono-stick and prior to the development of this product several items will be reviewed; the overview of existing organization, a description of the product, the importance of marketing, SWOT analysis and the market research approach. The full marketing plan for this

The music industry is very sensitive to changes in technology. Since the recording and playing back of audio was made possible in 1877 by Thomas Edison’s wax cylinder phonograph the industry has gone through numerous changes due to the evolution of technology. Multi-track recording was one of the earlier advancements in the music industry and is essential to all styles of music today. The digitization of music is one of the biggest changes in the music industry and has informed the direction of the music industry ever since. Finally, the shift to streaming as a business model has fundamentally changed the way in which users consume music. The music industry is often at the forefront of technology and artist’s are always pushing boundaries.

Sonic Records is a producer/ distributor of music and is going to develop and back E-Sonic as a subsidiary company for online music sales. E-Sonic is mainly operating under the categories of distribution, software, prerecorded audio distribution. This operating practices will be used to develop an online digital music store that will share the market with other large distributors in digital music. Using product differentiation methods, E-Sonic will find great growth through live music, radio, entertainment, news, free music with ad space, and subscription based services. This, through market analysis, will show great growth opportunities with the over 3% increase over all growth in digital music/media and 45% of total sales in the digital realm.

To identify the reasons for the customer service complaints and find out the ways to improve its customer service standard and levels.

As a result of the declination of sales in the piano industry, Steinway and Sons needs to find a way to uphold its historical brand reputation while gaining market share world wide and using innovative technology; particularly in the Asian Market

The apparent Apparent? Is it or isn't it? Do you have an opinion? -Christopher Thacker 3/15/10 10:35 PM problem with Sony Music Entertainment is that they It not they. -Christopher Thacker 3/15/10 10:36 PM are not planning anything to advance in the new digital music world. Many former CD buyers are now easily downloading music online from Sony's competitors and illegal downloading sites. Also, Sony's record label is practically unknown to the public, whether people own its music or not. Says who? Is this according to your research? -Christopher Thacker 3/15/10 10:36 PM We have done research on the recent conditions of the company as well as the online music industry to find examples of the public's shift

This can be implementing through Internet‘s interactivity feature such as e-mail, registration form, discussion group, and customer communities, where Great Guitar can easily collect customer data, which includes demographic data, product comments and potential demands for types of guitars. These data can provide a good foundation for the firm to customise existing products in innovative ways (Fruhling & Digman, 2000), which will help the firm differentiate its products from its competitors.

It is interesting to note the underlying ideologies behind these objectives that Sony Corporation has set.  The national culture is evident in the way these objectives are created, aside from the fact that this work organization was born during the aftermath of the World War II.  Mr. Ibuka has pictured that his company will serve as his contribution for national development, and that technology is the key to their growth.  This is in line with the national advancement that the Japanese government was aiming at then.

In a brief, YAMAHA MUSIC is the most ideal music brand among musician worldwide due to its consistency in giving excellent products, services as well as music tutorial. Yamaha Music Company is a very well known for their musical instruments and music school. Yamaha being a diverse business also do businesses that are related to audio products, music software, and motorcycles. Yamaha is known globally and has outlets in more than 40 countries, stretching across 6 continents Yamaha also have Yamaha music school and they had more than 700,000 students and developing in more than 40 regions and countries, it’s divided into class and level.

They establish YAMAHA as the "exclusive & trusted brand" of customers by "creating Kando" (touching their hearts) - the first time and every time with world class products & services delivered by people having "passion for customers".