Yell Black Girl Public Relations Case Study

“Oh my gosh! you’re so pretty for a black girl.” “You’re black so I know you can twerk.” In society these phrases may be considered as compliments for black women even though they are not. However, people only know what the media portrays black women to be. It emphasizes them as ghetto, loud, angry, and ignorant. Black women are more than the negative stigma that the media portrays. In our society, the media reinforces the plague of African American women by stereotypes and falsities originating from slavery. For young African American women, the majority of media portrayal, especially in music and film, is of a bulumpcious, sexually hyperactive golddigger. This negative image of a black women is damaging to the black community by implying

What does it mean to you to be a black girl? If you aren’t one, what do you see when you visualize a black girl? If your imagination limits you to just an afro-centric featured, loud and slang-loving, uneducated woman, then this piece is addressed to you. The persistence of the stereotypes concerning average black girls have chained us all to the earlier listed attributes. One side effect of this dangerous connection is the wide opening for a new form of discrimination it creates. Whether it is depicted through slave owners allocating the preferable duties to lighter-skinned black woman, or in modern times where a dislike in rap music categorizes you as not really black, segregation within black communities occur. Tracing all the way back to elementary school, my education on the subject of racial segregation has been constricted to just the injustices routed by dissimilarities between racial groups. What failed to be discussed was the intragroup discrimination occurring in the black society from both outside observers and inside members. Unfortunately, our differences in the level of education, in physical appearance, and in our social factors such as our behaviour, personality or what we believe in have been pitted against each other to deny the variety of unique identities that we as black individuals carry.

In the essay " Black Teenagers Defy Pop Culture Portrayals", Laura Stepp talks about the stereotypes black boys and girls face. They face being overly sexualized in pop culture, being careless when it comes to sex, accused of want nothing but sex and becoming a teen parent. I was somewhat aware of the stereotypes young black people face but not in depth.

The stereotypical misrepresentations of African-American women and men in popular culture have influenced societal views of Blacks for centuries. The typical stereotypes about Black women range from the smiling, a sexual and often obese Mammy to the promiscuous Jezebel who lures men with her sexual charms. However, the loud, smart mouthed, neck-rolling Black welfare mother is the popular image on reality television. These images portrayed in media and popular culture create powerful ideology about race and gender, which affects daily experiences of Black women in America. With few healthy relationships portrayed in the media, Black women are left to make decisions based on the options

Hull and Barbra Smith provided four issues that seem important for a consideration of the politics of Black women’s studies: “(1) the general political situation of Afro-American women and the bearing this has had upon the implementation of Black women’s studies; (2) the relationship of Black women’s studies to Black feminist politics and the Black feminist movement; (3) the necessity for Black women’s studies to be feminist, radical and analytical; and (4) the need for teachers of Black women’s studies to be aware or our problematic political positions in the academy and of the potentially conditions under which we must work” (Hull, Smith 187). These concepts are stepping stones to developing a better image for African American females. If society applied these, women would have a more even-chance to pursue what they believe in.

Grady College of Journalism and Mass Communication will aid me in my journey to overcoming these imbalances while exploring the art of writing and communication through journalism. I aspire to write for revered magazine publications such as The New Yorker and Vanity Fair. While pursuing my dream, I want to become an influential figure in the African American community to further demonstrate the limitless success black women are capable of. This is not to say that role models of this stature don’t exist today. Thriving black women such as Michelle Obama, Oprah Winfrey, and Condoleezza Rice continuously serve as groundbreaking women of color in society. I only wish to add to their progressive achievements in order to further communicate positive messages of African American women, and with Grady College I will undoubtedly do

Dr. Mary McLeod Bethune has paved the way for african-american adolescents, like myself, to live a life of greater quality. Being born of slaves, no one imagined that her values would manifest into a prestigious Historically Black College/University. From toiling in fields with her family, to becoming the president of an accredited college was a huge accomplishment for blacks at the time. Mary Bethune’s prosperity didn’t conclude with the commencement of her own distinguished university, but she became a national leader. The National Association of Colored Women became popularized for advocating the enhancement of colored women in society. In this organization, Bethune served as Florida chapter president from 1917 to 1925. Her duties included:

Many African American women have finally embraced their natural hair and are no longer perming, straightening or altering their hair. However, it has become difficult to obtain the necessary hair care products and learn the ins and outs about caring for their hair, but with the help of social media, they are obtainable. Ever since African American woman decided that they are going to embrace their natural hair, perm sales have decreased. More than 26% of perm sales have decreased since 2008 (Opie & Phillis, 2015), while perms are declining, natural hair care products are increasing. While natural hair care products are increasing, it is no thinks to big brand stores or beauty salons in near hometown. It has to do with buying

Kimberly Bryant is very inspirational to every black girl in America. When she was younger, she wasn’t interested in coding before she made it into a career. She was in the department of biotechnology, which is studying mutations and finding antibiotics. It all started when her daughter Kai was disappointed in her experience at a computing summer camp over the summer. She was disappointed in how there were only a handful of African American girls there, and that the boys got a lot more opportunity than the girls. Bryant started the Black Girls Code in April of 2011.

The majority of African American women have a college level education and work in white collar jobs, “over 64% of African American women … are white collar workers” (Deshay). while news and other media sources would try to tell you otherwise. This means that the majority works in high level jobs, for example CEOs, doctors and professers. Another key point to this is the fact that African American women are an important section of business owners that created their business on their own, “97% of African American women who owned businesses were sole proprietors” (Holmes). This means that African American women own their own businesses. This shows through the challenges, that African American women work to get to their white-collar jobs and businesses. In addition to this, there have been a lot of female African American celebrities and politicians. For instance, Shirley Chisholm was the first African American lady to be elected into the United States congress. Condoleezza Rice was the United States Secretary of State in 2005 – 2009. Another example is well known celebrity Beyoncé. These women have shown that African American women can and have held power and become role models. This juxtaposes how life was in the 1930s, where these magnificent ladies wouldn’t have had the chance to mold the

Recruiting minorities in the police field can be very difficult for many different reasons. For the African-Americans minorities they already have problems, and that was being slaves. African-American's were not seen to be able to hold power and to give authority rule, but have it told to them. These men in the early 1940's could be police officers, but could not arrest whites and only worked in the black neighborhoods. They gave the men jobs, because of the 14th amendment but stripped them of all police powers, other than arresting their own kind.

Over the course of the years, society has taught black girls that the darker their skin tone is, the uglier they are which triggered them to do their best to meet Eurocentric beauty standards such as having light skin, slim nose and straight hair.

Black girls face historical, institutional and historical factors which increases their risk to underachieve and detach from school. The attitude and institutional practices which limit their opportunities have deep historical roots. Most researches and public debates have failed to unveil the degree of trauma and challenges that are faced by the black girls. Most available information about the challenges are often underreported leading to incorrect inference that their future are not also at risk. For instance, the suspension and expulsion rates of black girls have outpaced that of the other girls. Yet, the efforts to understand and act to these disparate disciplinary patterns are few or futile.

Film is a series of artistic moving images that make up a story. In every film, the director visually presents the storyline, different characters, the problems they encounter and how they were deal with. There is a wide range of ways to study films of various genres. We focus on film language, genre, mise-en-scene, representation, stereotypes, etc. In Black Girl, it was depicted as an allegory and had a lot of mise-en-scene.

As I came out of the mercantile I saw two girls out on the sidewalk. The black girl, walking carelessly, bumped into the white girl. Curiously, I moved to a closer location so I would be able to hear the conversation better. The white girl straightened up and asked the black girl to apologize. Looking melancholy, the black girl apologized. Suddenly, a tall, white man approached behind the black girl and grabbed her arm and pushed her, I gasped. The black girl quickly got back onto her feet prepared to protect herself. Then, an old black lady approached the young black girl. She grabbed her by the shoulder and told her to apologize once again. The little black girl protested and finally apologized saying, “I’m sorry Mizzzzzz Lillian Jean.”