Yell Case Study

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Based on the information obtained from various sources and Yell’s website, it shown that Yell has grown from the only one classified directory company in Brighton, UK in 1966 to be a leading international company with size of 5,300 employees which provide an useful guidance and information for their customer in the classified advertising market in the United Kingdom, the United States, Spain, Chile, Peru and Argentina at this time. Yell create and receive their earnings by giving an opportunity for buyers to be linked with a simple procedure with their sellers through an integrated portfolio and low-cost advertising products which is available online, over the phone and printed. From a simple way like this, the company become known and…show more content…
In addition, the implementation of this strategy can reduce waste of the materials, so it can help the company to reduce their cost of production. However, Six Sigma can be costly to put into practice. Thus, it will need several years to show how well the company conduct their business in the market. For the third and fourth tools, Yell used and achieved standard regulation from ISO 9000 and ISO 14000. Description of ISO 9000 is an internationally recognized quality standard to create and maintain quality assurance system in design, development, production, installation, and servicing for all types of organization, in many industries. In addition, it contains rules and regulations about practicing in good management, where it can recognize the basic discipline and give criteria to make sure that services and products meet customer needs and requirements. As a conclusion, it can help the company to deal with customer orders, stock control, purchasing, service provision and service delivery. Whether ISO 14000 is an internationally recognized act for create and maintain environmental management system which is suitable for all types of organization as well. The purpose of the standard is to reduce the pollution and waste of production from the company. As a conclusion, it can avoid the company being sued in the future because of negatively effect to the environment. In order to be
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