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Yes ! 50 Scientifically Proven Ways To Be Persuasive

Satisfactory Essays
"Yes! 50 Scientifically Proven Ways to Be Persuasive" is a book written by Noah Goldstein, Steve Martin, and Robert Cialdini. The book consists of 50 short chapters on social influences giving readers a better understanding of human motivation, engagement. Therefore, a big part of it is psychological and behavioral studies. Reading the book can help professionals persuade their clients to believe a particular program, training, etc. would have a positive effect on the person. The chapter I chose to write about is Chapter 1: How can inconveniencing your audience increases your persuasiveness?.

Chapter 1 of "Yes! 50 Scientifically Proven Ways to Be Persuasive" discuss how people are being persuaded, whether they realize it or not. People tend to make their decisions based off of others actions. Especially, if they are uncertain about a course of action. For instance, having people who attended a program give their testimony to people who are unsure about joining the program. The chapter also discussed social psychology, the scientific study of how people’s thoughts, feeling, and behavior are influenced. When asking a person if he/she is affected by someone else, they, of course, are going to say no. However, studies have shown differently.
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For instance, I am interning at Ben Massell Dental Clinic (BMDC) in the social services department. Ben Massell Dental Clinic is a nonprofit organization that provides free dental services to low-income, non-insured Atlanta-area residents. The preponderance of the clients at the clinic do not even know there is a social services department. Those who do know about the clinic, only know about two or three of the services that the department
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