New York City’s old slum neighbourhood, the Five Points, was notoriously known for its vice and crimes. The first organized crime group in New York City was the Forty Thieves which was led by Edward Coleman, started in 1825, in the back of a grocery store. The Dead Rabbits were an Irish gang in the Five Points area, and are most known for the riot they caused in 1857. The Eastman Gang were a Jewish group in the Five Points area, which began in the late nineteenth century, and were the rival of the Five Points Gang. The Five Points Gang was another group, started by Paul Kelly and included future famous mobsters. In Five Points, where most of New York City’s crime started, it also started some of history’s most notorious gangs, and mobsters.
During the 1950’s art took a major turn in history from traditional styles depicting people and scenes of everyday life to abstract thoughts and ideas that were transformed onto a canvas to express emotions and ideals in society. People, events, and society have always impacted several styles of art, but the consumer culture in the 1950’s impacted art in a new completely unique way. Post WWII society was more industrialized and more focused on developing and selling new products. The postwar generation had more disposable income to spend on the latest and greatest products and the market turned to advertisements in mass media to get their products out there to consumers. With televisions and films increasing in popularity the market flooded these forms of media with catchy flashy ads that showed favorable people like movie stars using products. With the increasing use of mass media, the culture shifted to consumerism which effectively shifted art as well. Art was directly impacted by the consumer culture because of society’s use of advertisements, photographs, and films which artists like Richard Hamilton and Andy Warhol used those elements in their own works to portray the change of societal standards in a new modern style of art called pop art.
Hard-selling advertising was popular during the 1930’s, however three creative philosophies also emerged. J. Stirling Getchell developed and refined a distinctive photojournalistic style in advertising (Sivulka, 2012). Raymond Rubicam would use research to determine the proper layout designs, and ways to improve advertising. Bernice Fitz-Gibbon would use simple folksy style advertising to relate to the consumer (Sivulka, 2012).
COURSE DESCRIPTION: Prerequisite: Completion of the lower division writing requirement. An introduction for the non-art major to the relationships between art and mass culture. Illustrated lectures explore the development, techniques, and ideas underlying the contemporary visual environment, including the media arts of photography and advertising, as well as painting, sculpture and architecture. Art majors may take this course for university elective credit. (Available for General Education, Arts &
Attending this meeting were Joshua David, a freelance writer who lived near the midsection of the High Line and Robert Hammond an artist who lived a few blocks from the High Line’s southern section. The two young men did not know each other before this meeting, happen to be sitting next to each other that both share the same interest in saving the High Line from being demolished. Other in attending wanted the High Line demolished including Mayor Giuliani. His administration, were aware that Manhattan west side neighbourhood Chelsea was gentrifying into a neighbourhood of art galleries, restaurants, and loft living, which all believed the last surviving portion of the former New York Central Railroad was an eyesore. From this meeting, David and Hammond were motivated to save the High Line and several months later, the two founded the non-profit organization ‘Friends of the High Line’. For ten years the non-profit group led the fight to save the High Line, arguing against those who considered it an eyesore and thought the High Line was an obstruction to real estate development. The Friends of the High Line raised money, gained support from celebrities and politicians, and became expert in navigating the complexities of New York City Politics (Goldberger, 2011; La Farge,
The roaring twenties was a time of great prosperity and rapid change, as well as a celebration of new technologies. These changes have had a significant impact in transforming the United States into a consumerist society. The philosophies and foundations of advertising strategies created in the 1920s can still be found on occasion in today’s contemporary advertisements and sometimes can work in tandem to strengthen their sales pitch. The 1920s were a time of booming domestic consumerism to the extent that “even products rarely purchased as separate units began to seek a place in consumer conscience” (Marchand, 5). Marchand goes on to say that as result of the changes in marketing strategies, advertising expenditures “rose from 8 percent in 1914 to 14 percent in 1929” (6). Marchand states that advertising is such a crucial part of our life, that one of the first statements he makes in his book is that through advertisements a “...picture of our time (day-by-day) is recorded completely and vividly” (xv). Two popular advertising strategies that came out of the twenties were the Democracy of Goods and the parable of First Impression, both of which tended to work with one another when marketing goods targeted for middle class consumers. The print advertisement for Mercedes-Benz resembles advertising strategies from the 1920s by
While it is undeniable that advertising has invaded a number of segments in our lives, it is equally undeniable that the manner in which advertisers have tried to connect with viewers is highly variable and dependent on the presiding values of the culture in the specific time period, which the ad was released. Ads can either try to suggest that a specific product cultivates these desirable values or on the other hand they can attempt to suggest that people that already have these values will use these products. Throughout the course of this paper, three ads from three time periods; 1935-1940: Great Depression, 1941-1945: World War II, 1946-1960: Postwar, and their subsequent dominating historical events will be examined to determine how the
While considering spending a holiday or a weekend with the family in a beautiful city, New York City should be at the top of the list. A considerable number of people get puzzled by the tall buildings, well structured highways and the well light streets when they visit for the same time. When planning a tour to New York City, one might wonder how a human being could have possibly built such tall buildings. The virtue that New York City is one of the largest cities in the world makes a person think that it is a paradise. In most cases, it is highly likely that a person who has never been to New York City could easily get lost due to the size of the city. The expansiveness of the city has generated economic gains.
What's more, publicists were anxious to offer products. In this essay our group will be discussing advertising in America during the 1950s. We will highlight four of the most successful forms of advertising namely T.V., Radio, Magazines and Packaging as well as providing examples to support our information. Publicizing blasted in the 1950s in view of America's way of life at the time and TV's monstrous scope. Buyer utilization crested at a verifiably abnormal state, composes
New York, the Big Apple, the city that never sleeps. This is the place where my mother, aunt and I are headed for the first time ever. As a freshly graduated girl from high school, I decided this was the best place to take the most important females in my life to for all their sacrifices. However, the reason I chose New York City as the travel destination is because of the highly spoken of theatrical performances. Broadway performances were the one thing that us three enjoyed together most, after shopping of course. Our love first started when my high school had performed a reenactment of the popular musical “Grease”. It was so well assemble, decorated and the actors/actress were just amazing. Our eyes stayed on the performance and we payed attention to every detail from scene to scene. Ever since then, they’ve been talking about seeing another one so I decided that New York City would be the best place for us to enjoy theatre together. As a freshly graduated high school student, I am happy to say that I was able to save up enough money to fund this trip, making the budget $5000. Even though the budget is small, I have faith in myself to plan the most exciting and worthwhile trip ever. Nonetheless, I decided that 7 days and 6 nights in New York would be a reasonable amount of time to enjoy everything the city has to offer. Our round-trip tickets from the Bahamas would be $387 per person. Similarly, a rental car for the 7 days of our trips would be $78 per day and also, we
Narrow cobblestone streets above wide canals, rosy cheeked people riding bicycles, interesting museums, old windmills, beautiful tulips, and cheese to die for. I do not have to add “coffee shops” and the Red Light District for you to realize what place I am talking about, do I? I am obviously talking about the lovely city of Amsterdam in the Netherlands.
Having began my career in the realm of commercial art, I draw great inspiration from the world of advertising and our consumerist society. My works can be seen as aesthetically pleasing pictures on the walls of this gallery, but they represent far more. They address the influence of advertising, the nature of celebrity life and the significance of death in the legacy of a celebrity.
Advertising created product placement in near every American home. Warhol utilised the medium of pop art to emphasise and in doing so comment on the trend. Art theoretician, Peter Tuka, says that Warhol wanted to extend this theme to the art world; that Warhol suggests “If the ordinary life was ruled by mass-consumption and mass-production, then art was as well.”. (Harris, B & Zucker, S. 2016). The artist mass-produced his art, and in doing so he mass-produced thought in his viewer. Soup cans, once a mundane item, were placed in a museum and made worth of
The sounds of the city penetrated the walls of the cab as we drove through the streets of Manhattan. I could hardly wait to partake in the action that was happening outside. The buildings themselves were an amazing site to behold. The buildings took on personalities of their own. Each building was bigger and more graceful than the next. When lights were added to the mix it was a dazzling combination. The city itself felt like a great big hug, and I felt overwhelmed by its power. The city allowed me to become part of it just like many others many years ago who immigrated to this awesome city. As I was looking out of the cab I finally got to see in person the sight of all sights; Times Square. The main juncture of