Essay on Yorktown Tech Case Study

The consumer market for freshwater ornamental fish and related products in the US exceeds $700 million annually and is growing at a rate of nearly 9% per year

The company is looking to increase profitability and find a long-term solution to the inventory problem.

Guy Mills provided the board with a summary of selected site and segment data (see Appendix 1), and reported that the decreased profits in 2009 were caused by the Site 3 problems, the decrease in market value, the strengthening Canadian dollar versus the U.S. dollar, and the increased feed costs. He also indicated that he expected the four sites to yield an average of 3.8 million kilograms (950,000 kilograms per site) of harvested fish per year, assuming that no further unusual losses were incurred. Given the current market conditions and the risk of having to decrease prices or lose export sales to the U.S., the board decided that the company should move into other markets and diversify into shellfish farming. No dividends would be paid for the next year or two to free up some cash to invest in new projects. The board directed Mills to investigate establishing shellfish aquaculture sites and develop a business strategy for increasing the profitability of the current salmon operations. They indicated that any proposed investment should generate a minimum after-tax return of 10% within five years. Shellfish Aquaculture Opportunity Mills explored opportunities for diversifying into shellfish aquaculture. He found two potential opportunities (a mussel farm and an oyster farm) and wondered which one should be pursued or whether both should be pursued. A summary of the costs and yields for establishing these farms is provided in

1. Using symbolic interaction theory as your guide, explain how the terms “aliens” and “illegals” helped shape public opinion/attitudes in Farmingville towards Latino day laborers. What do these words mean? How did these definitions influence perceptions and behaviors?

The U.S. Food and Drug Administration approved a commercial selling and consuming of the first GM animal, a salmon fish. However, instead of taking this news favorably, the U.S retailers refuse to sell it in their stores. One of these retailers is Costco, the second-largest warehouse retailer in the world.

1. Increase revenue by 16% in 2012 through retail expansion; following increases in revenue of 15%, 16%, and 14% in 2009, 2010, and 2011, respectively (Please see Appendix A).

The chief concern is the major change and transformation that needs to take place, a new model that has the potential for new ground, trailblazing ahead. Currently, due to economic, social, and cultural shifts, Seagram recognizes a need for a shift as well in order to meet new demands, attitudes, and perferences. In attempting to increase profits, retain reputability, and influence, Seagram

The company is looking into a two-step strategic move into the freshwater catfish market. The stages will call for the construction of catfish ponds and a processing plant of limited capacity to go along with the ponds. The next stage involves the development of a major facility. This larger facility will house several divisions, including the entire fresh-fish processing division,

Yorktown Technologies has an exclusive product and market niche. The company has a substantial number of patents and patent pending applications for GloFish (GloFish, 2011). In addition, the production, market, and distribution of fluorescent fish are strictly prohibited without the approval of Yorktown Technologies (GloFish, 2011). This gives the company a monopoly on fluorescent fish and makes it impossible for other companies to produce, market, and distribute them.

The availability of seafood in Canadian and Argentinean waters is also dependent on the total allowable catch allocated to Clearwater in a given area. Although the totals allowable catch in these areas and Clearwater 's enterprise allocations have been largely stable, fishery regulators have the right to make changes in the total allowable catch based on their assessment of the resource from time to time. Any reduction of total allowable catches in the areas from which Clearwater sources seafood, or the reduction of stocks due to changes in the environment or the health of certain species, may have a material adverse effect on Clearwater 's financial condition and results of operations.

Consumer groups such as Consumers Union, Food and Water Watch, and Center for Food Safety have created a petition in which they are claiming that genetically modifying the salmon changes the nutritional value and alters the composition of the fish, therefore making the fish a food additive (Barret, 2012). If GM salmon are considered to be a food addictive, then the Food and Drug Administration (FDA) will have to place the GM salmon under extensive testing to make sure that it is safe for consumption (Barret, 2012). Other concerns are based on the consequences of these GM fish escaping into the wild and reproducing with other non GM fish (Barret, 2010).

• Expand the limited advertising program for current niche market products to retain and gain market share.

Some strategies that could be used enhance revenue would be to make prices more competitive, offer a bigger selection of vehicles and enhance advertising strategy.

additional sales and above the annual growth and be able to broaden the firms current

In addition to increased sales, the company sets out to enhance the number of the overall customer share that they have.