You Cannot Trust Fast Food Companies

679 Words 3 Pages
We have all seen those advertisements that show glorious looking hamburgers that look like are simply exploding with tasty goodness, but how many times has our food actually looked like the advertisement? In my experience, that number would be zero. These advertisements are meant to trick our minds into thinking fast food is much better than it is in reality. Although, this argument could be made about just about any company in this age of brand personification, but just because other companies do this does not mean its ethically sound. In addition to that fast food is an item that is potentially harmful to ones health so there is a difference between Nike running an embellished advertisement and a fast food chain running an …show more content…
“Fast Food Nation” references a discontinued advertisement run by the cigarette manufacturer Camel, which displayed a hip, cartoon camel that was used to sell cigarettes. “Fast Food Nation” states, “ a 1991 study published in the Journal of the American Medical Association found that nearly all of America’s six-year-olds could identify Joe Camel, who was just as familiar to them as Mickey Mouse” (Schlosser). “Fast Food Nation” talks about another study that found one-third of the cigarettes illegally sold to minors were Camels. Children are very easily influenced and fast food companies are quick to take advantage of this fact. (Sclosser)
Companies take advantage of children for a couple of reasons with the first being the advantage of brand recognition or “branding”. When we are young we make strong connections to things that influence us, such as the comfort a McDonalds hamburger may bring. Companies know this and by creating a fun atmosphere that is kid friendly they can create this connection that can last for a lifetime. Fast food restaurants use kid friendly items such as the playland, kids meal, and toys that come with the kid’s meals. Inventions such as these were created to draw the easily appeased mind of a child into the restaurant. Children are an easy target for fast food companies to prey upon, which makes fast food companies extremely eager to utilize this. As the