You Re The Voice Analysis

Rhetorical appeal is intended to persuade individuals to think a certain way, conduct themselves in a certain manner, or the purchase particular products. Unlike speech in which an individual relies on their persona and content of speech to get their point across to an audience or consumer, advertisements use images to enhance the impact and appeal of logos, ethos, and pathos.

Often music is consisted not only by sounds made from musical instruments, but also by voice and verbal messages. The structure of the voice, or as Roland Barthes describes it ‘the grain of voice’ is the element in a certain piece of music which is responsible for creating the emotions when listening. The grain and the lyrics make the signified and carry out the message. The vocal part of music is formed of words, text, which communicate and make the representation and expression of what it is sung - talked about. According to Barthes the emotive modes of the voice and the changes of the tones from low to high is what delivers the final message and makes us feel the music. (Barthes, R. 1977 [1972]).

The anaphora of “we apologise” and epiphora of “we say sorry” creates emphasis on how remorseful Australia is and to enforce guilt on the audience. The inclusive language used in “we” is designated to lead the audience to feel as though they are a part of a community and that they must also take responsibility. It also intends to appeal to their emotions by using guilt. Rudd’s vocabulary choice such as “pain, suffering and hurt” appeals to the audience’s emotions by using sympathy. When Rudd says, “To the mothers and the fathers, the brothers and the sisters, for the breaking up of families and communities, we say sorry,” he appeals to the audience by mentioning family, whom they most likely value, creating sympathy for the Indigenous Australians. Rudd uses these language techniques to indicate how apologetic Australia is and hopes to be

Any speech tries to persuade the audience to accomplish the goal of the speaker. There are multiple modes of persuasion. These modes include Logos and Pathos. Logos is the actual evidence and argument whereas pathos is the speakers appeal to the audience’s emotions. In Mary Fisher’s 1992 Republican National Convention Address also known as “A Whisper of AIDS” Fisher speaks to America about the seriousness of HIV and AIDS. Fisher uses both logos and pathos to appeal to the audience. She urges America to take action by using evidence and experiences to promote emotions and certain attitudes to her audience.

In Rhetoric, Aristotle identifies one rhetorical appeal, the emotional appeal, as "awakening emotion in the audience so as to induce them to make the judgment desired” (Book 2.1.2–3). The appeal to emotion as described by Aristotle is used to persuade the audience by developing emotions in them that support a final argument. Emotions or emotional connections to certain ideas can serve to sway the opinion of the audience. The emotional appeals that a writer uses can take many forms from subtle word choice to straightforward comparisons. Writer Eric Schlosser uses an appeal to emotion in his essay where he describes the modern technique of marketing to children. Schlosser evaluates how pervasive advertising directed at children has become in

Every piece of writing has a purpose, whether it be to entertain, inform, or persuade. Many pieces that successfully achieve their purpose use audience appeals to gain the readers confidence. One well-known example is the United States Declaration of Independence. In Thomas Jefferson’s Declaration of Independence, ethos, pathos, and logos are all used to create a persuasive document.

Also, refutation is developed to win the argument and completely smash your opponents facts and argument. At the end, Heinrichs explains the conclusion where the individual states their best points from the argument. Style is how a person expresses their thoughts and words. Proper language is one of the styles which are words “that suit the occasion and my audience”(287). Heinrichs also explains the style of clarity, which is speaking to make the words obvious and straight facts. Also, Memory is used to create an image in the audience's minds to make them feel and imagine what the individual is talking about to persuade the audience more impactfully. Finally, the fifth canon of persuasion is delivery and how the person uses “body language, along with your voice, rhythms, and breathing”(290). Voice is key in delivery especially in the volume of the voice and how the audience emphasises the tone of the speaker. Towards the end of the novel, Heinrichs reiterates on a few keywords including: goals, ethos, pathos, logos, and kairos. Heinrichs also states examples of situations when these tools are needed. An example is when a person wants their book club to read a

Through these forms of appeal, persuasion occurs. The three videos provided for this assignment represented the three rhetorical appeals, and I will discuss how each one demonstrated the ethos, pathos, and logos. The first video, Drunk History- Claudette Colvin and Rosa Parks, demonstrates the actual historic event in a humorous way. In this video the speaker wants to exhibit logical facts about the event through a casual language and movements to create a better understanding and also a comical way of learning this very important event in history. Some audience members will think this video is a great representation and actually understand the event better, others will question the speaker’s credibility, because she was “drunk” and the language that is being is un proper.

The rhetorical strategies of Ethos, Pathos, and Logos are used in the media every day to persuade society. Whether it be for sales, politics, or everyday news, these three styles of persuasion influence how people are affected by the media. Pathos targets an emotional response. This causes viewers to accept or reject a claim or idea based on how it makes them feel. This is a very effective form of persuasion, however it can be incredibly manipulative.

The persuasive devices that the author had used throughout the article would definitely allow the audience to have a big impact on how they would think at the start of the article compared to the end of the article. The author had certainly given us enough information to persuade us to believe on his side. In paragraph 3,4 and 5, he compared Great Britain, Spain and America with Australia, while talking about why our anthem was atrocious compared to others, as well as telling us what an acceptable anthem would sound like.

The implementation of the ethos, pathos, and logos are central to the art of effective communication. They are the necessary building blocks used to win the hearts and minds of an audience. The first integral element, ethos, refers to a character's reputation or credibility. The second element is pathos, which is a character's ability to connect with an audience at an emotional level. The last element, logos, is based entirely on facts and logic. These three modes of persuasion can be seen in the Joe Biden’s campaign video, which when combined persuades the audience to vote for the candidate.

Rhetoric is also used to a stunning effect. The usage of words such as “angry” “poor” and “violently” subtly tries to appeal to the

become a tedious mass of words. Voice is a logical facet of writing which, when

The song “Ross Capicchioni” by Joyner Lucas can be a prime example of a literary piece because of its plot, multi perspectives, and tone throughout the song. Manipulating words so that it could fit into different rhyming schemes to set a specific tone has added a dramatic and poetic effect on literary writings. A good plot is one of, if not the most critical part of a literary piece because it keeps a reader, viewer or listener interested in the piece. Lastly, the multi perspectives of the piece makes it literary because of the ability to imagine and “bring to life” both points of views are rare in writings, songs and poems.

In this chapter Heinrichs discusses how a great rhetorician ought to decide the right medium, no longer just the proper time, to supply a positive message. (And certainly, most of the people do intuitively understand which media prefer which messages—as an instance, the majority understand that it’s a horrific concept to break up with someone over textual content). Heinrichs’ approach for evaluating exclusive styles of verbal exchange emphasizes the permanence, emotional characteristics, and immediacy of a medium. Some media allow the target audience to look the persuader’s appearance; others don’t. Some media transmit messages that remaining for all time; others don’t. With these styles of issues come critical choices about what content would play high-quality through every medium. As a result of their diverse bodily and temporal constraints, specific forms of communique favor one of kind varieties of messages. A message this is only heard once, for only a few seconds, might be much less emblems-centric than a message that stays for all time, and which requires a variety of time to study.