You Ve Been Target Marketing Strategy

Netflix provide streaming service with monthly plan that is only provided by Netflix. Customers can watch movies on demand through several electronic devices such as Play station 3, Xbox 360, coming up

Netflix, an internet television network that is revolutionizing the way we watch TV series and movies without having to leave the comfort of our couch has over 50 million subscribers in more than 40 countries.

Netflix is focusing on the groups that need to relax after a hard day of work, or just groups that seek for relaxation. This group likes to watch series or movies for their relaxation. This identifies some end-users to have a life with need for relaxation. Another lifestyle that some end users may have is the one which are fans of some movies/series genre, they love to watch some specific genre and that is where the Netflix service is based upon.

It is impossible to set the accurate upper and lower limits for Netflix’s consumer bracket. However, the company’s customer base mainly includes the Millennial Generation. The company focuses on online entertainment, which

Netflix is able to offer its customers a flat monthly fee for services, no contract requirement, no late fees, a large variety of television shows and movies, in a convenient way, at a reasonable price.

As the world entered into the 21st Century, humanity has witnessed an ecology of innovation that ranges from artificial hearts and livers to iPods to Bluetooth technology to smartphones and many more ("21st Century Inventions That Made an Impact”). Each with its own unique attraction has become a catalyst in nature for how individuals think, act and live. Along with these state of the art developments, Netflix has become the cutting – edge service for internet streaming media. Deemed as “a worthless piece of crap” from Wall Street analysts, Netflix with tremendous leadership gained control of their industry and swiftly transformed the delivery of movie rentals ("How Netflix Beat Blockbuster: An Exemplar of Emerging Technologies”). Faced with impossible odds, we will discover how Netflix was able to survive, conquer and prosper as the emerging technology in their industry.

When Netflix was established in 1998, it shook the whole video rental industry by delivering the services that customers actually wanted. It was not about the movies it had in stock, because these were the same with Blockbuster or any other established video rental business. To them it was about how customers can get the best out of what they had to offer.

“Netflix, Inc. is the world's largest online movie rental service, with more than 10 million subscribers (Netflix Media Center, 2009).”

Netflix is a global provider of streaming movies and TV series. Netflix was founded in 1997 by Reed Hastings and Marc Dolph. It started out as a DVD-by-mail service in America in 1998, and in 2007 began streaming. Over the years the company has become very popular. Netflix has many effects on American culture that we don't realize.

Netflix is an American entertainment company founded by Reed Hastings and Marc Randolph on August 29, 1997, in Scotts Valley, California. It specializes in streaming a wide range of award-winning TV shows, movies, documentaries and more on thousands of different internet-connected devises. With Netflix, its consumers can enjoy viewing the content with no disturbance of a commercial. There’s always something new to discover as more TV shows and movies are added every month. Netflix has also been officially launch in Singapore as of January 2016.

In concentrating with the selected market for our products, the expected outcome is cost-effectiveness and high returns. The major problem encountered is customers are spread over different continents with a wide range of media services available at their disposal hence the big decision of which medium to use to reach them. It is very expensive to post adverts in all the social and business internet sites ADDIN EN.CITE Vedin2011226(Vedin, 2011)2262266Vedin, B.A.The Design-Inspired Innovation Workbook2011New JerseyWorld Scientific Pub Co Inc9789814289634http://books.google.co.ke/books?id=j-_lDwEHsboC( HYPERLINK l "_ENREF_3" o "Vedin, 2011 #226" Vedin, 2011).

Companies have been using target advertising since the early twenties to entice people to buy their products. Bright, bold pictures would take up a full-page in the paper to sell dresses, appliances and automobiles. With the growth of technology, advertising started to get more and more personalized. With the inventions of the radio, television, personal computers and the internet throughout the years, companies adapted to the everchanging climate. An inside look at how an online targeting company operates and the lack of Federal regulation for behavioral targeting.

Video-on-demand or VOD, a service that allows users to select and watch videos over the internet, will be one of the greatest innovation as stated in the Netflix case study. It will be a great opportunity for Netflix, but it will also be a challenge to integrate or do away with its current business model. Its current business model is one that relies on the internet and the post service to deliver DVDs to its subscribers. Netflix should carefully enter the VOD market without doing away with its current model. This will allow it to maintain its growing position as a giant in this media industry. In order to better understand Netflix and the problems it faces, we must first identify its strengths. What does Netflix offer its customers that its competitors do not? What differentiates it from its competitors?

In Netflix’s own description of its vision for sustainable long-term future, the company describes a few critical elements necessary for growth [Netflix.com]. Its vision encompass the evolution of internet TV, replacement of “linear TV” by the internet TV, development of interactive applications, and enhancement of streaming capability to virtual limitless access capability.

Netflix, an addictive media streaming concept born in August of 1997, has revolutionized the way in which we view films and television series. The appealing and amusing service wholly encompasses a wide range of aspects such as its own plethora of original series, video-on-demand titles, rentable DVDs, and even offers its users the ability to watch and live stream content from anywhere they please. Starting at merely $7.99 a month, the streaming service is affordable, accessible, and an overall satisfactory form of entertainment that has expanded worldwide and is continuing to reach a vast majority, all while impacting society is a multitude of negative and positive ways.