Young Men: Goldmine In Advertising

In order for advertisers to gain consumers of their products, the advertisers know they have to use certain strategies to reach out to all the different ages. Children today consume vast majorities of media spending up to 44.5 hours or more per week watching television, on the

Do you ever watch the Super Bowl for its commercials? Have you ever bought a more expensive product because you had seen its advertisement? If the answer is yes, then you might have been a victim of today’s marketers. Jean Kilbourne, the author of “Killing us Softly” stated in one of her lectures, “The influence of advertising is quick, cumulative and for the most part, subconscious, ads sell more products.” “Advertising has become much more widespread, powerful, and sophisticated.” According to Jean Kilbourne, “babies at six months can recognize corporate logos, and that is the age at which marketers are now starting to target our children.” Jean Kilbourne is a woman who grew up in the 1950s and worked in the media field in the 1960s. This paper will explain the methods used by marketers in today’s advertising. An advertisement contains one or more elements of aesthetics, humor, and sexual nature.

During the era after World War 2 ended and before the Cold War began, advertising started to become increasingly popular. Companies would use ads to persuade the consumer into buying various goods or services that were being advertised. These propaganda agencies used a “you should buy it to fix your problem” mentality. The ads in today’s society target certain age groups with a variety of aspects that might interest them into buying a product because they, the consumer, want to fit in and be a part of something.

From viewing McDonald’s dollar menus on the freeways to admiring at the latest iPhone 7 promotions, there is no doubt advertisements have interfered with our lives. While the elderly is beginning to reminisce on the carefree lifestyles they had, adolescents are suffering from the excessive advertisements(ads) that appear on a daily basis. With superfluous advertisements in every direction, a civilian’s attention is easily captivated.

With this technology that they use to trap the youth to want their product they are tricking their mind into giving it out and using more tech. The problem with the technology is that this is the way they target them most with media, games, and tv advertisements.

Ads are a way to deliver a message to people and make them want to buy a product or to influence them to do something, or act in a different manner. Ads do this by being very persuasive and making you believe what it says and trying to appeal to you. But some people don't realize how they can easily be manipulated and misled by ads by false claims and making you doubt yourself and making you want something better. An excerpt from the book Advertising:Information or Manipulation clearly depicts how ads get to people and how they target certain ages and genders. This source reveals how ads try to establish loyalties with people by targeting them at young ages, and by implementing this strategy in ads it has proven successful as adult women today

To conclude, after watching ads for over two hours I have learned that advertising is an effective method of persuasion. I noticed that several ads applied multiple appeals to persuade viewers to buy their products. I also noticed that several techniques were applied to make the viewer more interested in products. Before this exercise, I did not realize that I subconsciously paid attention to advertising on television. In the future, I will try to be more conscious of my buying

Why does advertising exist in the first place? Why have them around if some or the majority of people will just walk straight by then without taking a second glance? Well, you may think advertisement isn't a big deal, but advertisements have a bigger effect on society than you think. Our society of youth is being exposed to plenty more advertisements than ever before because they’re everywhere. Whether at school, online, or wherever you are you can see an advertisement. It's Just like you can't escape them. Now that advertisements went beyond the limits of television, there are more and more ways advertisers target children. Three different ways that advertisers target children are by placing them in schools, putting them in electronic

I pull out my phone to, once again, check my social media. I go through Instagram, Snapchat, Twitter, and finally Facebook to see what my family is up to. I like my Aunt’s post about my little cousin’s first day of school, and I comment “SO Pretty” on my grandma’s picture of the beach. However, everywhere I look, there is an ad. I am bombarded with a plethora of ads on the sides and in between every other post on my feed. Not only am I annoyed, but I start to realize how much power an advertisement has on me. I am intrigued by the ones that promote their in style fall collection or their “Big Sale, Hurry Now!” thus, causing me to think about how Facebook ads encourages teens to impulsively buy.

Imagine money draining out of your bank account and into advertisers’ wallets. This is a reality, and marketers know how to make intelligent moves, and spend large quantities of money, to persuade you into thinking that you ‘need’ a product. $15 billion, to be precise, spent on advertising in just one age group (Linn). Did you know that this age division of eight to twenty-four year olds increases the amount of total money spent on advertising? This is because tweens are the ‘Big Spenders.” Therefore, advertisers specifically target younger audiences in order to continually increase their profits.

Advertisements surround us, and everyday they affect the unknowing minds of the younger generations. Researches have been investigating this topic for years, as the strategies these advertisements use are incredibly effective. This is shown through Pechmann & Reibling (2006), Godbold & Pfau (2000), Belstock, Connolly, Carpenter, & Tucker (2008), Targeting teens. (1998) and What is the impact of advertising on teens? (n.d.). The research from these studies is extensive due to the long history of the influence of advertisements. Companies use advertisements to persuade and affect young persons worldviews and health behaviors. What is the impact of advertising on

For example, beer commercials often show a man after a hard day's work enjoying an ice-cold beer to relax him. They also argue that ads give people the impression that products can give them talent. Take athletics, for example. Nike ads are accused of implying that their shoes will give a consumer athletic ability. Michael Jordan is shown in a television commercial dunking a basketball, wearing a new style of Nike shoes. Consequently, kids are going to want the same pair to be "like Mike" (Wolf, 1998, n.p.). On the other hand, advertising agencies say that they just give the consumers up-to-date information. They show change in their ads because they know that is what consumers want and to fulfill the needs of the general public, change. Thus, persuasive strategies are considered techniques used by advertisers to get consumers to buy. Teenagers have become top consumers in today's society, so advertisers have focused on getting their business. According to Simmons Market Research Bureau of New York City, teens bought 25% of all movie tickets and 27% of all videos, totaling $6.6 billion. In 1998, teens spent $1.5 billion on jeans, almost twice as much as in 1990, and $3 billion on sneakers, almost four times more than the amount spent in 1997 (Tulley, 1994). Another reason teens are being targeted is the fact that there are many more teens in America today than the past Generation X. The current number is even expected to grow in the next decade,

“Advertising is far from impotent or harmless; it is not a mere mirror image. Its power is real, and on the brink of a great increase. Not the power to brainwash overnight, but the power to create subtle and

I recently asked my good friend Google, “is advertising dead?” Google responded with over 100 million articles, blogs and PhD thesis on the subject. As I perused several of the links, I couldn’t find consensus between publishers and agency insiders claiming the industry is stronger than ever, and other marketing minds bemoaning the fact that advertising’s glory days are long gone and the whole industry is dying a slow and painful death. The overall health of the ad business is a hotly debated topic in trade journals and industry conferences. I confess I believe that the ad agency model is archaic and in desperate need of an overhaul, but the actual act of advertising is here to stay. Brands will always need ways to communicate compelling messages to their target audiences, and consumers will always accept a certain amount of ad interruption if it means they can get free, or lower cost, access to the content they really want to consume. And, believe it or not, consumers sometimes even enjoy advertisements. I personally know people who requested Ikea’s catalog, opted in for Victoria Secret’s emails, watched the Super Bowl solely because of the commercials, and I even admit to once voluntarily clicking on a Facebook ad.

Talking about the behaviors of the young adults in this generation, it has started more than 15 years ago but it has only a limited number of local academic resources to it. There are a number of coverage on the children, tweens and their view of advertisements today. There is coverage on critics and what they think of the advertisements affecting the children today. There is also coverage on young people, but mostly Americans only. And so, there aren’t much academic resources to research on how local teenagers are affected from advertisements and how it affects their spending behavior. There has been limited attention to the study of the young people from the age of 18-35 in Singapore. They are a market that could be researched more detailed in to, they are the ones who can are working for their own – getting driving licenses on their own, marrying later because they want to make sure they can make their own before moving out, and who spend a substantial amount on shopping at places like Orchard Road.