Youtube : An Essential Pillar For The World Wide Web

Most of us assume emerging economic, political and climate changes will be remodeled by the emerging technology we have today. We are sure YouTube, streaming, and video on-demand will be the wave of the future and change our lives for the better; giving us more money, free time, and control of our lives. Our well-oiled lives in the Tech Age are incompatible with our grandfather's blue collar days scratching out a living turning wrenches at the local garage. We’re at the top of our technological game.

    People do not realize the immense impact social media has on their lives.  Social media first impacted people’s lives with the invention of the telephone in 1890.  Following this, the radio entered many homes in 1891; this was the beginning of social media.  During the twentieth century, computers and the Internet began the modern rise of today’s social media. UseNet, in 1979 was a virtual newsletter, which began what people think today of as modern social media.  When home computers became popular during the 1980s, such sites as relay chats took off.  Then, in 1997, the first true social media site , Six Degrees, came about: “It enabled users to upload a profile and make friends with other users. In 1999, the first blogging sites became popular, creating a social media sensation that’s still popular today” ( “Complete History of Social Media: Than and Now”). Although social media has some positive effects,  social media has changed the world for the worse because it negatively affects politics, privacy, and bullying.

Furthermore, the author dwells into mediated popular culture which pertains specifically to movies, TV, songs, and advertisements along with the way they communicate

There are different ways on which brands can reach their customers and connect with them. Online Screen channels are becoming of main interest for brands to advertise in. From this, Youtube has become one of the main platforms on which brands decide to promote their content, not only because it is cost–effective, but because it can achieve a high impression by reaching a large audience. Different campaigns such as Volvo’s “The Epic Split”and Carrie’s Telekinetic café prank, prove the efficiency of such platform, and how different brands can take advantage of this to achieve viral marketing, such in the case of Bud Light’s Super Bowl “Up for whatever” campaign. The way in which the business approaches the consumer by taking advantage of

Workman illustrates what he believes is an accurate portrayal of the internet with several analogies. In his first point, or rather “digital norm”, Workman compares the internet to a playground, “As with the playground equipment in the schoolyard, however, what is intended as fun can still produce bruises and bleeding”(Workman, 371). Providing an analogy allows the reader to better understand the author is trying to make. The vast majority of people can easily visualize children playing in a park- but there are several people who have little experience with the internet or social media. In this case, Workman uses this analogy to show that the internet is, for the most part, a place for recreation. Websites such as Tumblr, Facebook, and YouTube are the equivalents to swings, slides, and monkey-bars- they are all intended to entertain the user. However, just as children

As a technological, capitalist society, advertising is everywhere we look, and as such is impossible to ignore. As such, advertising is recognized both consciously and subconsciously, and is ingrained into our everyday lives. In a fast paced and constantly changing marketplace, producers are always looking for a new way to advertise and efficiently reach a larger audience. With the rise of the internet in recent years, many companies and have turned to online advertising as a way to reach an international market. This is well demonstrated in the article by Andrea Chang. She explains, “Hauling is one of the fastest-growing categories on YouTube, with more than 200,000 videos, said Anna Richardson, a spokeswoman for the website. And making videos can be lucrative: Haulers and other users who join YouTube’s ‘partner’ program can get a cut of the profits from ads that run with their videos” (Chang 2). Chang demonstrates not only how useful these videos are for companies, but also how popular they are, being one of “the fastest-growing categories”. By not only assaulting the consumers with physical ads in their everyday life, but by also utilizing video advertising, advertising is shown to be integral to our very way of life, and impossible to avoid. As a result of the constant presence of

Research Question is; What role does YouTube play towards the representation of interracial relationships? Studying interracial couples on YouTube will be very beneficial, from a sociological perspective, as it will allow the research to delve deeper into racial issues, discrimination and the role YouTube plays which allows these individuals to discuss and tackle these issues. In trying to understand this phenomenon in greater detail this study will focus upon the representation of interracial couples on YouTube, how they represent themselves on YouTube but will also focus on some of the social issues faced by this community such as Racism and Discrimination and Negative Stereotyping of these individuals. Murthy (2008:846) discusses the advantages of conducting research online, arguing that ‘Like any other data source, social networking web sites should be treated in a nuanced or layered

With characters representing users wearing the jeans, Zwinktopia is able to offer a personalized experience that Facebook and YouTube cannot. Also, the message could be lost with platforms like Facebook and YouTube, as their audiences span a large range of consumer age groups. Consumers on YouTube have to make a conscious decision to watch the video commercials; Facebook users would have to read about the product and install widgets in order to provide the viral effect. With Zwinktopia, the message and the brand are integrated into the experience.

YouTube has become the most popular video sharing website. It has variety of functions that enable a virtual organization to operate and have different kinds of virtuality impact. To compare with the other similar enablers, it has strengths and weaknesses.Advertising and marketing is the most significant one. You also can gain different technology impact from it. From the Web Reviews, we can see there are a lot of merits of YouTube. However, the copyright infringement is still the important problem of it.

Often-times in today's society we seek out an entertainment source whether it be the new weekly episode of your favorite show released or the new blockbuster hit, however, now the majority have content to keep them entertained at all times thanks to YouTube. On YouTube people are able to watch almost anything they want but this can not only be a bad thing for the viewers, but Hollywood as well. Throughout this paper we will be discovering why a YouTube is putting an end to the hollywood industry and in just how many ways it is affecting the people of the world as well.

YouTube is the one stop shop for a user’s video needs. Content ranges from funny home videos to vlogs to political commentary, with nothing left out in between. To keep access to the site free for viewers and creators, YouTube adopted a unique business model to maintain viewership and provide an incentive for creators to post content on the site. This model, though successful, brings an array of problems when deciding what content a creator can profit from. The method YouTube used to determine which videos could profit from advertising is unethical as it inhibits content creators’ ability to create entertaining videos to the site.

Many years ago, people gathered around the TV-sets and later on families together with friends met up and watched their favourite shows. Nowadays, due to the availability of low-priced technology as well as various channels and programmes, people lock themselves in a private space watching TV. (Harboe cited in Nicole C.Stephan W.Brenda B.Christine G. 2015). As a result, people have multiple preferences in TV programmes but nowhere to express their opinions. “One-way” communication in television industry is facing a big challenge. Web 2.0 comes out and provides a revolutionary opportunity for television industry, after that, social television is born at the right moment.

There is nothing more exciting then unlocking my home screen as I'm walking back to my dorm building after a long day of quizzes, lectures, and caffeine breaks to find a notification on my phone telling my favorite YouTuber has just uploaded a new video up on their vlog channel. I don’t why I have such a deep obsession with the world of YouTube. Maybe it's because I have a peculiar fascination with watching people who live lives of grandiose fashion. Maybe it's because conspiracy theories of Avril Lavigne having a doppelganger haunts me to the core. Maybe it's because there's content for everyone and everyone is welcomed into a community of people just like themselves. Whatever the reason, YouTube has been a media platform that I have

Ever since the emergence of humans, the demand for amusement was prevalent and constantly evolving. From watching gladiators brawl in an arena, to attending operas and plays, to channel surfing, people have continually desired to be entertained. Today, there is another alteration that is changing the way people absorb the content that they want. Streaming, the most productive way to receive internet content, has skyrocketed in our society as the internet has become a “universal medium” (Carr 573). It started with Netflix, and then it was adapted by other platforms. More and more people have gravitated towards their phones and computers as outlets for entertainment and news instead of their televisions, causing traditional media to race to conform to the innovative technology (Carr 576-577) of streaming. For example, there are presidential debates that have been live streamed, and are said to be the most popular stream in internet history. Streaming has become a trend that has yet to lose momentum, and has consistently stayed at the top of the consumer food chain.

Since the advent of the internet and the yearly increase in connectivity shrinking the digital divide, information and media have become increasingly accessible to many more people. Our personal consumption of media has become extremely tailored due to individualization. With “web-based mass alternative media offer increased range, immediacy, and ease over traditional alternatives” (Owens and Palmer, 2003; p 339) we are given the opportunity to customize both our virtual and tangible experience. The development of this multi-modal communication can be seen by the plethora of online media vehicles such as Youtube, Kickstarter, Indiegogo, Twitter, and Facebook; new unifications of creators, large companies, and politicians have begun to utilize these mediums to fulfil their relevant agendas.